Reference No: MAR0532Pages: 16Published on: 13, April, 2023
Abstract: Kamal Patel and Tushar Thumar, co-founders of Khedut Feeds & Foods Private Limited (KFFPL), were contemplating whether to accept the proposal from Royal Exporters Private Limited (REPL) to become one of its contract manufacturers. REPL was a leading peanut exporter in India that shipped premium peanuts to the European Union (EU) ... More
Reference No: MAR0549Pages: 21Published on: 13, November, 2024
Abstract: On January 5, 2024, Ravi Kumar, Chief Executive Officer (CEO) of udChalo, an online travel agency (OTA) for defence personnel, was contemplating the future direction of the company to ensure its survival as competition intensified and the company’s competitive edge eroded. udChalo was a pioneer in offering flight tickets to defence ... More
Reference No: MAR0475Pages: 18Published on: 16, February, 2016
Abstract: OGQ was founded by Geet Sethi and Prakash Padukone with the mission to support potential Olympic medal winners, in achieving their dream, with the help of all the stakeholders; and the vision to scout for potential talent and identify their needs. It had eminent personalities from sports who understood the ... More
Reference No: IITCOE0002Pages: 36Published on: 8, November, 2010
Abstract: Idea Cellular Limited (ICL), a part of the Aditya Birla conglomerate, faced transitional challenges in 2008 as it evolved into a pan Indian player using both inorganic and organic growth paths within the extremely competitive mobile market in India. The areas of concern were in the growth of rural business, management ... More
Reference No: IS0141(A)Pages: 17Published on: 31, March, 2021
Abstract: This case documents the rise of Zoom as the virtual conferencing platform of choice for millions of people worldwide during the Covid-19 crisis. The case deals with Zoom’s meteoric ascent and the challenges (both technical and market related) the young company encountered on the way. The company had to ... More
Reference No: IS0141(B)Pages: 7Published on: 31, March, 2021
Abstract: This case documents the rise of Zoom as the virtual conferencing platform of choice for millions of people worldwide during the Covid-19 crisis. The case deals with Zoom’s meteoric ascent and the challenges (both technical and market related) the young company encountered on the way. The company had to ... More
Reference No: QM0268Pages: 24Published on: 14, February, 2014
Abstract: This is the first implementation of Revenue Management System in a major international hotel chain in India. The case describes the history of development, corporate story of overdrive for profit, system integration issues. It describes two components of a revenue management system, forecasting and optimization. It also raises several questions ... More
Reference No: STR0480Pages: 28Published on: 8, July, 2024
Abstract: Bharat Parekh, a highly accomplished life insurance agent, had an aspiration to become an industrialist. This case study allows participants to scrutinise the essence of success for a salesperson and a professional. It delves into the intricate dynamics of insurance sales, revealing the considerable challenges and describes how Parekh achieved ... More
Reference No: MAR0526(A)Pages: 21Published on: 29, June, 2022
Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More
Reference No: MAR0526(B)Pages: 2Published on: 29, June, 2022
Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More
Reference No: BP0329Pages: 20Published on: 10, August, 2009
Abstract: STFC started with the noble cause of providing employment opportunities to poor rural women by engaging them in their traditional skill based artisan work. They have achieved a turnover of Rs. 5 crores and are now examining various options and associated challenges for further growth in the very competitive and complex ... More
Reference No: OB0193Pages: 13Published on: 8, March, 2001
Abstract: Nitish at Solutions Unlimited is a case about a young MBA graduate who changed his job to an organization at the recommendation of his friend and his spouse who also worked in the HR Department. The initial decisions taken by Meena came to the notice of the senior people in ... More
Reference No: MAR0464Pages: 13Published on: 16, March, 2015
Abstract: Narayana, the head of Market Dynamic’s (MD) Telecom vertical was working on the data analysis plan for the research on the telecom project that they had done for CWP. CWP was a well known consultant and had conducted a research with MD to generate consumer insights in the telecom ... More
Reference No: MAR0546Pages: 23Published on: 30, August, 2024
Abstract: This case is about setting the strategic direction for Ketto, one of the major medical crowdfunding sites in India. Ketto was founded on August 15, 2012, by Varun Sheth, Kunal Kapoor, and Zaheer Adenwala. As one of the first peer-to-peer fundraising platforms in India, Ketto initiated a revolution in the digital fundraising ... More
Reference No: MAR0531Pages: 22Published on: 17, May, 2023
Abstract: Deepinder Goyal and Pankaj Chaddah co-founded Zomato as a food discovery platform that listed menus from restaurants in the Delhi National Capital Region (Delhi-NCR). Zomato quickly gained popularity and expanded its services to multiple cities in India and abroad. In 2015, Zomato shifted its focus from providing only restaurant discovery services ... More
