Reference No: MAR0516Pages: 36Published on: 18, January, 2021
Abstract: ThatsPersonal.com was an online retailer of sexual wellness and adult products founded by Samir Saraiya in 2013 in India. Its core value proposition was 'Privacy'. Two years after its launch, the company was facing quite a few challenges. The initial press publicity it had received had helped it reach target ... More
Reference No: BP0061(A)Pages: 22Published on: 1, January, 1975
Abstract: The single-centre publication strategy of The Hindu is posing problems in light of competition from multi-centre publications, local loyalties, regional differences, and transportation problems. The Hindus strategy raises some short-, medium- and long-term issues in light of scarcity of newsprint and increasing costs. ... More
Reference No: F&A0527Pages: 38Published on: 18, January, 2016
Abstract: Greenko is a renewable power generating company investing in biomass, small and medium hydro power and wind power projects. It was projected to achieve 1GW (Giga Watt=1000 Mega Watt) of installed capacity by March 2015. The company has been financing its projects with debt from Indian banks and financial institutions on ... More
Reference No: MAR0431Pages: 18Published on: 6, June, 2013
Abstract: SpiceJet came out with Big Sale offer in January 2013 in which the company offered 10 lakh air tickets for Rs. 2013 to travellers in Indian domestic civil aviation market. The promotion, aimed at increasing passenger load factor, generated wide publicity due to unprecedented nature of offer in highly competitive market. The case ... More
Reference No: RJMC0020Pages: 15Published on: 21, May, 2012
Abstract: Dr. Ala Narayana, Director, National Institute of Indian Medical Heritage, Hyderabad (NIIMH), in late 2011, is considering a review of the progress of the institute since its foundation in 1956, in order to develop a strategy and an action plan for the future. The need for this planning was felt since NIIMH ... More
Reference No: P&IR0004(D)Pages: 2 Published on: 1, January, 1974
Abstract: Describes the action taken by the management in terms of the agreement reached between it and the union on the action to be taken against the officers alleged to be guilty of negligence. This part brings out the involvement of various government agencies in handling a local labour dispute in ... More
Reference No: PROD0006(D)Pages: 11Published on: 1, January, 1966
Abstract: This is an exercise in establishing economic batch quantities for manufacture. In the light of the concepts covered in a background note, "A Case against the Economic Batch Quantity" (The Manager, January 1964, Management Publications Limited, London), throughout time, setup time, etc are to be used. ... More
Reference No: PROD0077TECPages: 12Published on: 1, January, 1970
Abstract: Briefly covers the different kinds of maintenance practices and elaborates on preventive maintenance, its relevance, etc. This comprehensive note is based on several important books and publications on the subject. ... More
Reference No: ECO0129Pages: 4Published on: 1, January, 1967
Abstract: The case deals with the problems created by the restrictions of the Reserve Bank of India on the use of "public deposits" by nonbanking companies. The Indian Cotton Mills Federation, whose members were adversely affected by the regulation, was considerin manner in which the case was to be presented ... More
Reference No: QM0200Pages: 8Published on: 1, January, 1985
Abstract: The case describes a situation where a decision regarding the publications of a manuscript needs to be made. The problem is complicated in view of the uncertainty associated with the demand. The case can be used to illustrate the uncertainties of a decisionmaking situation. ... More
Reference No: F&A0093Pages: 4Published on: 1, January, 1970
Abstract: Raises the question of how the following three items should be treated in accounts: 1) exceptional repairs of a nonrecurring nature; 2) substantial advertising and publicity expenditure; and 3) structural additions and alterations. The chief accountant's opinions are expressed in the case, while in the class other viewpoints are to be brought ... More