Reference No: MAR0526(B)Pages: 2Published on: 29, June, 2022
Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More
Reference No: CISG0016Pages: 21Published on: 1, January, 1993
Abstract: The case provides information on the Information Technology development and applications in Egypt, and the initiatives taken by the Egyptian Government to promote the use of IT. It discusses the setting up of the cabinet Information and Decision Support Center (IDSC) in 1985-86, and its growth during the next seven ... More
Reference No: CMA0419TECPages: 4Published on: 17, December, 1976
Abstract: The community is the smallest territorial group that can embrace all aspects of social life. According to Macabre and Page, the bases of community are locality and community sentiment. Merton views social structure as comprising "the patterned arrangements or role-sets, status-sets, and status sequences." The Indian village community for example ... More
Reference No: CMA0304Pages: 13Published on: 16, October, 1974
Abstract: The chief executive officer of a district (CEO) introduced some changes in methods of work and other organizational practices. He introduced PERT and CPM at the district level trained various officers in the new techniques. After his transfer from the district, the organization reverted back to the old practice. This ... More
Reference No: MAR0018Pages: 4Published on: 1, January, 1964
Abstract: In 1959, Mr. Vora's family, which has been in grain business, entered the business of processing and selling quick-cooking oats under the brand name Blossom. Even after effective improvements, sales remained sluggish and average below plant capacity. In spite of the losses, Mr. Vora was determined to succeed in this business. ... More
Reference No: BP0158TEC(B)Pages: 3Published on: 1, January, 1979
Abstract: The note discusses the characteristics of forms of organization for public undertakings and compares the strengths and weaknesses of each form. The note discusses the issues in the controversy about the forms of organization, particularly the controversy between company and public corporation forms. ... More
Reference No: OB0182Pages: 14Published on: 1, January, 1990
Abstract: The case centres around correspondence between three middle managers of an organization -- Holiday Planners and Resorts Ltd. The manager who initiated the correspondence was supposed to be coordinating a particular project. The other two managers were expected to contribute to the project, though they belonged to a different division. ... More
Reference No: BP0220(C)Pages: 5Published on: 1, January, 1990
Abstract: This case describes the system developed by Power Projects and Products Limited for identifying and evaluating opportunities for the company. The senior management team at the company is required to evaluate the system and decide whether to accept it or not. ... More
Reference No: PROD0029TECPages: 15Published on: 1, January, 1966
Abstract: Describes a modern well?organized and rationalized procedure for discovering unnecessary hidden costs. The effective use and orderly application of value engineering concepts through its three basic steps, seven phases of job plan and thirteen techniques have been discussed in detail. ... More
Reference No: ECO0358TECPages: 5Published on: 17, November, 2015
Abstract: The technical note defines the concept of the shutdown point discussed in the textbooks on microeconomics and considers two exceptions to the general proposition. Both the exceptions apply to the case of an airline business when the decision to discontinue a loss making route that does not meet even the ... More
Reference No: F&A0281(A)Pages: 10Published on: 1, January, 1976
Abstract: PPIL is engaged in activities ranging from pure consultancy to total turnkey projects in high-technology fields, most of them of a pioneering nature. Case (A) describes how, faced with the various problems related to the high degree of diversity in the nature of projects and their geographical dispersion, the need ... More
Reference No: CISG0126TECPages: 19Published on: 22, December, 2014
Abstract: This technical note contains a set of problems that have been developed with two goal: to provide real-life situations where spreadsheets can be used for finding solutions and as exercises to test your understanding of various spreadsheet features and functions. A basic understanding of MS-Excel and its built-in functions will ... More
Reference No: CTL0005Pages: 22Published on: 27, December, 2024
Abstract: The case demonstrates how warehousing automation projects are pitched, initiated and executed when the management is sceptical of the success of new technologies. In FY 2020–2021, Marico achieved a record-high turnover of USD 1.3 billion. The company’s future looked bright, and sales were expected to increase. The situation on the shop ... More
Reference No: ECO0099TECPages: 18Published on: 1, January, 1966
Abstract: This is a note on capital formation and economic development, analyzing various macro level issues in relation to the economic development of underdeveloped countries. ... More
Reference No: IS0148Pages: 23Published on: 21, March, 2025
Abstract: The case describes the challenges faced by two young entrepreneurs, Nikita Maheshwari and her brother Shikhar Maheshwari, who founded a company known as Tilebazzar. After trying for more than a year or so they were seriously considering closing the startup. Tilebazzar was an Online match-making platform for tile trading, that ... More
