Search results for 'and'

Authors: Sahay, Arvind; Tiwari, Tara;

Reference No: MAR0513 Pages: 19 Published on: 19, May, 2020

Abstract: HSBC (The Hong Kong and Shanghai Banking Corporation Limited) Holdings Plc. is a part of various trade finance consortia which aimed to digitise the traditional paper-based trade finance process. It had successfully executed multiple trade finance pilots using a blockchain based platform Voltron and was launching its Contour blockchain trade ... More

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Authors: Ramachandran, K; Priyan, P K;

Reference No: BP0248 Pages: 5 Published on: 4, February, 1998

Abstract: Novelty Bread narrates the success story of a bread manufacturing company belonging to a diversified group of medium sized family business. It can be used to illustrate the role of innovation in various aspects of business. The choice of the product mix itself is innovative. While the market leader, Modern ... More

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Authors: Abhishek; Mukherjee, Saral; Patra, Yogita;

Reference No: MAR0512(A) Pages: 21 Published on: 16, May, 2020

Abstract: UrbanClap was setup in October 2014 to address the opportunity of bringing the workforce from the unorganised sector into the mainstream using the power of technology. It was an on-demand marketplace for services available through a mobile app. In the initial years, UrbanClap, developed as horizontal marketplace, saw intense competition from ... More

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Authors: Mukherjee, Saral; Patra, Yogita; Abhishek;

Reference No: MAR0512(B) Pages: 3 Published on: 16, May, 2020

Abstract: UrbanClap was setup in October 2014 to address the opportunity of bringing the workforce from the unorganised sector into the mainstream using the power of technology. It was an on-demand marketplace for services available through a mobile app. In the initial years, UrbanClap, developed as horizontal marketplace, saw intense competition from ... More

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Authors: Ramachandran, K;

Reference No: BP0232 Pages: 10 Published on: 6, July, 1994

Abstract: The case discusses the humble beginnings of Transelektra Domestic Products Limited which has introduced brand names such as Goodknight Mosquito Repellers, Snaggy Diapers, and Hit Aerosol Insecticides. The case narrates the painful experience of its promoter in setting up the company and the subsequent innovative strategies followed in developing the ... More

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Authors: Ramanathan, K V;

Reference No: F&A0073 Pages: 4 Published on: 1, January, 1964

Abstract: The case discusses the policy with regard to amortisation of goodwill paid on acquisition. ... More

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Authors: Nathan, S V; Bhandari, Labdhi R;

Reference No: MAR0291 Pages: 32 Published on: 1, January, 1986

Abstract: Expert Advertising Agency was a mediumsized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More

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Authors: Premchander; Agarwalla, Sobhesh Kumar;

Reference No: F&A0487 Pages: 17 Published on: 21, September, 2010

Abstract: National Mineral Development Corporation (NMDC), a company owned predominantly by the Government of India, undertakes a further public offering (FPO). The key issue in the FPO is the pricing of a share which is infrequently traded. As compared to earlier issues in the recent past, the conflict between the Government's ... More

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Authors: Jain, Abhinandan K; Dixit, M R; Bhat, Ramesh; Maheshwari, Sunil Kumar;

Reference No: MAR0383 Pages: 14 Published on: 14, July, 2006

Abstract: Abstract The case describes locations, facilities, infrastructure, market, manpower, customer profile, competition and performance of one training and experimentation outlet. It also describes different types of experiments (operations, service, and customer related) conducted at the outlet. Outlet in-charge / sales officer is faced with the issues of deciding what research/ experiments ... More

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Authors: Pandey, Ajay; Morris, Sebastian;

Reference No: ECO0350(A) Pages: 9 Published on: 26, December, 2006

Abstract: The Indian electricity sector was opened to the private sector under the IPP policy. The NTPC, India's largest and perhaps most efficient generator had to respond to the changing scenario. It set out to set up the Simhadri project in Andhra Pradesh, going beyond to original mandate. The IPP policy, ... More

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Authors: Huber, Hans;

Reference No: CIPR0020(B) Pages: 13 Published on: 22, April, 2015

Abstract: Cost-benefit analyses for the new greenfield airport 'Notre Dame des Landes' near Nantes (France) were tools to justify major sunk costs expenditures. A structured approach to forecasting traffic over the long run and to infer appropriate revenues versus costs are essential parts of it. A scenario-based approach was chosen which ... More

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Authors: Bhandari, Labdhi R;

Reference No: MAR0092(C) Pages: 4 Published on: 1, January, 1971

Abstract: Based on a real life situation of the introduction of a new brand of bathing soap, the case describes the existing market situation, competitive situation, and marketing opportunities. It gives a brief account of the product development process - idea generation to concept development to product development and testing and ... More

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Authors: Balakrishnan, K; Jaikumar, V;

Reference No: F&A0314 Pages: 5 Published on: 1, January, 1977

Abstract: Deals with the use of relevant costs for analysis, and managerial decisions, in a joint product situation. Decisions involve choices between 1) alternative processes; 2) alternative uses of by product 3) new and old equipment; and 4) the activities to be pursued or dropped. Cost analysis could cover product line profitabilities and breakeven under ... More

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