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  1. Creative Exercises in Sales and Distribution Strategy

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0289 Pages: 2 Published on: 1, January, 1985

    Abstract: Five short exercises dealing with domestic and international sales and distribution strategy formulation. ... More

  2. Prudential Fruit Processing Company

    Authors: Bapna, S L; Seetharaman, S P; Singh, Gurudev;

    Reference No: CMA0756 Pages: 11 Published on: 1, January, 1996

    Abstract: The case reflects on the problems of a large tomato paste plant in the raw material procurement from contract growers. The company is confronted with the constraints of international tomato paste price and high domestic prices of tomato due to demand supply gap. The focus is to develop a strategy ... More

  3. Sahyadri Farms: A 21st Century Farmer’s Enterprise

    Authors: Vemireddy, Vidya; Deb, Shrey; Yadav, Shweta; Choudhary, Anjali;

    Reference No: CMA0824 Pages: 22 Published on: 16, December, 2022

    Abstract: Two decades into the 21st century, agriculture and farmers faced multiple challenges. The following case study presents a success model for all Indian stakeholders involved in the agriculture sector from growing food to processing food. The business model adopted by Sahyadri Farms worked to find solutions for the problems of ... More

  4. Okhai-Centre for Empowerment: Refashioning the Lives of Rural Women

    Authors: Verma, Sanjay; Thakuria, Shubhi;

    Reference No: MAR0490 Pages: 15 Published on: 13, April, 2017

    Abstract: The case describes the beginning and growth of a social enterprise ‘Okhai’, started to help women artisans from rural areas with no income and a poor social background. It helped women by promoting their handicraft and making it popular in the domestic and international market. As the organisation grows, it ... More

  5. Sustaining Exports of Soy Meal

    Authors: Singh, Gurdev;

    Reference No: CMA0794EX Pages: 4 Published on: 1, January, 2000

    Abstract: The case is on tapping export market to soy meal by an export price. Though, Indian soy meal is superior in protein content and India is closer to consuming markets, the bottom line of the export houses has been affected due to sharp fall in international price in recent two ... More

  6. Netflix in India:Navigating Unfamiliar Waters

    Authors: Jena, Sanjay Kumar; Jayaswal, Pragya; Parida, Biswajita; Borah, Sourav Bikash ;

    Reference No: MAR0541 Pages: 25 Published on: 31, December, 2023

    Abstract: On January 20, 2022, Reed Hastings, the co-founder of Netflix, expressed his dissatisfaction while evaluating the company’s performance in the Indian market. Since its launch in 2016, Netflix has struggled to gain momentum in India. The company implemented several changes in India, such as introducing Hindi-language content and lowering its subscription prices. ... More

  7. Schematic Software Company: Accelerating Growth

    Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; G, Pratheebha;

    Reference No: MAR0530 Pages: 20 Published on: 30, December, 2022

    Abstract: Sunit Raj was the Vice President, Marketing of Schematic Software Company (SSC), a Software-as-a-Service (SaaS) company. He was pondering how to preserve the company’s growth momentum it had achieved over the last few years. In the third quarter of 2021, the company’s valuation reached USD 25 billion, representing a year-over-year ... More

  8. Branded with Allegations: Labour Rights Violation in the Supply Chain

    Authors: Varkkey, Biju; Majumder, Mrinmoy;

    Reference No: P&IR0208 Pages: 4 Published on: 29, September, 2010

    Abstract: A garment manufacturing company located at Gurgaon, Haryana associated with Marks and Spencer (M&S), a large retailer was in the news when The Observer of London exposed the near sweatshop conditions existing in Indian factories. The company and the retailer were accused of violating Ethical Trading Initiatives (ETI) and ... More

  9. CCI: Optimal Floor Pricing Model for the E-Auction Market

    Authors: Narayanaswami, Sundaravalli;

    Reference No: O&DS0001 Pages: 8 Published on: 3, August, 2023

    Abstract: The Cotton Corporation of India Ltd. (CCI) is a Miniratna company of the Government of India (GoI), under the Ministry of Textiles. CCI has been serving in the field of marketing of Indian cotton for the past five decades. As an independent entity under GoI, CCI undertakes Minimum Support Price ... More

  10. Bank Guarantee and Performance Guarantee: Bond (Mis)described

    Authors: Pathak, Akhileshwar;

    Reference No: BP0409TEC Pages: 10 Published on: 29, March, 2017

    Abstract: Bank guarantee’ and ‘Performance guarantee’ are familiar financial instruments. More often than not, a party wants a demand bond and not a guarantee. A demand bond is payable on demand while a guarantee is payable only when a breach is established by a court. The rights and obligations of the ... More

  11. Greenko Plc

    Authors: Sinha, Sidharth;

    Reference No: F&A0527 Pages: 38 Published on: 18, January, 2016

    Abstract: Greenko is a renewable power generating company investing in biomass, small and medium hydro power and wind power projects. It was projected to achieve 1GW (Giga Watt=1000 Mega Watt) of installed capacity by March 2015. The company has been financing its projects with debt from Indian banks and financial institutions on ... More

  12. Ranbaxy Laboratories Limited

    Authors: Chaudhuri, Shekhar;

    Reference No: IMG0016 Pages: 32 Published on: 15, June, 1999

    Abstract: Ranbaxy Laboratories Limited, a major player in the Indian pharmaceutical industry, is one of the few Indian multinational corporations. The case describes the evolution of the company from a small beginning in the 1950s to a leadership position in the Indian pharmaceutical industry. The case describes the strategies pursued by ... More

  13. What Price Metals? - Metal Refining Company

    Authors: Pathak, H N;

    Reference No: ECO0162 Pages: 5 Published on: 1, January, 1973

    Abstract: The case discusses the price parity problems faced by a metal refining company. In doing this, It takes as its background certain policy decisions at the national level and some international development in the market for metals. The metals discussed are lead and antimony ... More

  14. Sources of Environmental Information for Corporate Planning in India

    Authors: Surendra, L; Singhal, Rajiv; Srinivasan, S; Bhattacharyya, S K;

    Reference No: F&A0280 Pages: 15 Published on: 1, January, 1976

    Abstract: The process of collecting environmental information is outlined and a framework for stratification of the environment is provided. A list of sources of national and international environmental information, along with the contents of each source, is provided. ... More

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