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  1. The Profile of an Indian Businessman in the 17th Century: Virji Vora of Surat **

    Authors: Tripathi, D; Mehta, M J;

    Reference No: ECO0107 Pages: 11 Published on: 1, January, 1970

    Abstract: The case represents the business environment in 17th century India through the career of a prominent businessman of the period. ... More

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  2. Import and Manufacture of Tractors and Power Tillers in India: Past, Present and Future**

    Authors: Patel, S M;

    Reference No: CMA0148TEC Pages: 14 Published on: 6, November, 1968

    Abstract: Describes the growth of farm power, especially tractors power tillers, in India. The note includes information on firms which manufacture tractors/power tillers in collaboration with foreign firms. Familiarizes students with the past, present, future trends of the input industry concerned. ... More

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  3. Creating Synergies for Business Transformation: Brigade Enterprises Limited

    Authors: Khanna, Varun; Kaul, Asha;

    Reference No: COMM0010 Pages: 17 Published on: 16, January, 2013

    Abstract: In 2009 Brigade Enterprises Limited (BEL), with operations in the real estate sector and construction in South India, prepared a blueprint for implementing Total Transformation in the organization.  A central communication channel was identified as a “must” area for improvement. Active and passive measures were adopted to make the internal communication ... More

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  4. UrbanClap: Market Place for On-Demand Services (A)

    Authors: Abhishek; Mukherjee, Saral; Patra, Yogita;

    Reference No: MAR0512(A) Pages: 21 Published on: 16, May, 2020

    Abstract: UrbanClap was setup in October 2014 to address the opportunity of bringing the workforce from the unorganised sector into the mainstream using the power of technology. It was an on-demand marketplace for services available through a mobile app. In the initial years, UrbanClap, developed as horizontal marketplace, saw intense competition from ... More

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  5. UrbanClap: Market Place for On-Demand Services (B)

    Authors: Mukherjee, Saral; Patra, Yogita; Abhishek;

    Reference No: MAR0512(B) Pages: 3 Published on: 16, May, 2020

    Abstract: UrbanClap was setup in October 2014 to address the opportunity of bringing the workforce from the unorganised sector into the mainstream using the power of technology. It was an on-demand marketplace for services available through a mobile app. In the initial years, UrbanClap, developed as horizontal marketplace, saw intense competition from ... More

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  6. Planning and Implementation (HYVP): Decision Under Uncertainty

    Authors: Madappa, P P; Malya, M Meenakshi;

    Reference No: CMA0169 Pages: 10 Published on: 21, March, 1969

    Abstract: In June 1969, agriculture in Thanjavur district of Madras state was facing an unprecedented draught. Due to an unforeseen delay of monsoon in catchment areas, Cauvery reservoirs had reached an all time low. The 'Granary of South' as the district was known from time immemorial, was threatened with famine. The problem ... More

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  7. Planning in Thanjavur (A) **

    Authors: Malya, M Meenakshi; Madappa, P P;

    Reference No: CMA0170(A) Pages: 3 Published on: 21, March, 1969

    Abstract: The Indian Council of Agricultural Research (ICAR) proposed pilot projects to test demonstrate some newly evolved strains of food crops in different parts of India. The Government of Madras had to decide whether to accept the proposal. Its paddy crops specialist was considering the project proposal in terms of its ... More

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  8. Planning in Thanjavur (B) **

    Authors: Malya, M Meenakshi; Madappa, P P;

    Reference No: CMA0170(B) Pages: 4 Published on: 21, March, 1969

    Abstract: This case just follows the case "Planning in Thanjavur (A). The pilot project being successful, the second phase of planning begins, raising the question "what next?". Aspects such as how to decide planning horizons, how much of pre-planning is necessary, time lag, role of the extension agency, integrated approach to ... More

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  9. Planning in Thanjavur (C) **

    Authors: Malya, M Meenakshi; Madappa, P P;

    Reference No: CMA0170(C) Pages: 7 Published on: 21, March, 1969

    Abstract: This case follows Part-A & Part-B of the same case. It is intended as an exercise both in project proposal formation in evaluating a project proposal. Mr. Krishnan, Secretary, Agricultural Department, Government of Madras, had received a proposal for seed multiplication and distribution submitted by Mr. Madhavan to the Government of ... More

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  10. Planning in Thanjavur (D) **

    Authors: Malya, M Meenakshi; Madappa, P P;

    Reference No: CMA0170(D) Pages: 5 Published on: 21, March, 1969

    Abstract: This case follows Part-A, Part-B, Part-C and the report on HYVP in Thanjavur District (The report, if taught). In November 1966, Mr. Madhavan called a conference of his key staff in Thanjavur. All the DAOs, the Subject Matter Specialists and the Deputy Director of Agriculture (Thanjavur-Trichy circle) were present. The agenda ... More

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  11. Agriculture in Thanjavur District, Madras State (1965-66) **

    Authors: Malya, M Meenakshi; Madappa, P P;

    Reference No: CMA0168TEC Pages: 12 Published on: 21, March, 1969

    Abstract: This note contains details regarding the district, such as history and system of irrigation, rice cultivation season, IADP, etc. till the beginning of the High Yielding Varieties Programme in 1965-66. ... More

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  12. Selling Sketches - The case of Artistically Yours (B)

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0481(B) Pages: 17 Published on: 11, March, 2016

    Abstract: Ramesh is the founder of a startup ‘Artistically Yours’. Ramesh wants the company to become a market place which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. Ramesh along with his friend Vijay has conducted an exploratory research and now wants ... More

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  13. Selling Sketches - The Case of Artistically Yours (A)

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0481(A) Pages: 18 Published on: 11, March, 2016

    Abstract: Ramesh is the founder of a startup ‘Artistically Yours’. Ramesh wants the company to become a market place which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. However, Ramesh is not sure about whether consumers would value this offering. Moreover, he ... More

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