Search results for 'business'

Authors: Singh, Kunwar Milind; Trivedi, Shekhar; Jaiswal, Anand Kumar;

Reference No: MAR0535 Pages: 21 Published on: 13, April, 2023

Abstract: In 2007, Ranjit Singh and Ravi Shankar Bose founded Fugumobile, a digital marketing firm, in Shanghai, China’s financial hub. Fugumobile served a wide range of clients, including multinational companies (MNCs) and domestic Chinese businesses, by providing various digital marketing services such as e-commerce, customer relationship management (CRM), digital transformation, digital ... More

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Authors: Mathur, Ajeet;

Reference No: BP0319(A) Pages: 36 Published on: 14, February, 2007

Abstract: The case highlights how issues of corporate strategy and competitive strategy enmesh during the growth and diversification phases of a professionally managed family business after its first IPO. The underlying dimensions of management problems onion-peeled during strategic transformation show up as conflicts between sustainable growth and shareholder value at different ... More

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Authors: Mathur, Ajeet;

Reference No: BP0367 Pages: 20 Published on: 15, November, 2013

Abstract: The case describes a born global Indian enterprise in R& D that developed and leveraged knowledge-intensive business services in speciality chemicals, custom synthesis of genes and contract research co-evolving dynamic capabilities in partnership with multinationals from Europe and North America. Challenges concerned fostering a credible talent management ecosystem where scientific ... More

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Authors: Sharma, Meenakshi;

Reference No: COMM0024 Pages: 15 Published on: 30, December, 2019

Abstract: The case deals with Axel Motor’s expansion into India and the clash between expectations and communication styles of the Indian subsidiary and Headquarters. While the subsidiary wants to follow a responsive, market-driven approach to product design and marketing strategy, the top management is driven by the strong belief that ... More

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Authors: Dixit, M R; Jain, Abhinandan K;

Reference No: BP0289 Pages: 39 Published on: 23, January, 2003

Abstract: This case describes the steps taken by the top management of Cosmo Films Limited, a company in the business of packing films, to turnaround the company. It provides an opportunity to develop an integrated scheme for evaluating the turnaround of Cosmo Films Limited. The company had been losing around Rs. ... More

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Authors: Abhishek; Mukherjee, Saral;

Reference No: MAR0502 Pages: 18 Published on: 14, March, 2019

Abstract: BloombergQuint (BQ) was started as a collaboration between Quintillion Media (QM) and Bloomberg in April 2016. In the competitive landscape of business news broadcasters in India, it started by providing stock updates, financial sector news and opinion articles on financial issues on its website. BQ later expended by providing video content ... More

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Authors: Sharma, Yashoverman; Bhatnagar, Deepti; Raghuram, G; Sahay, Arvind;

Reference No: BP0323(A) Pages: 27 Published on: 19, August, 2008

Abstract: Wilh Wilhelmsen ASA of Norway was a traditional ship owning company that had diversified into the ?Maritime Services' sector. In addition to cargo transportation, its two main ?service' business areas were Ship Management (Barber International) and Port Agency (Barwil), established in 1975. Both companies had become big brand names in their ... More

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Authors: Dixit, M R;

Reference No: BP0220(A) Pages: 11 Published on: 1, January, 1990

Abstract: This case describes the organization and proceedings of the first business planning conference of Power Projects and Products Limited. The company's profile and motivations for organizing the first business planning conference are presented as background information. Mr Ravindra Gupta, Divisional Manager (Human Resource Development), is required to review the outcome ... More

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Authors: Roy, Debjit; Singh, Abhinav; Mittal, Diewakarr;

Reference No: STR0489 Pages: 26 Published on: 21, April, 2025

Abstract: BluSmart strongly believes that the future of ridehailing is electric and a full stack-vertically integrated business model is necessary for success. Further, legacy taxi companies and ridehailing platforms – which operated with siloed business models would find it increasingly challenging to transition to 100% electric. With this vision for decarbonisation, electrification, and ... More

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Authors: Jain, Vivek; Balakrishnan, K;

Reference No: BP0108(A) Pages: 10 Published on: 1, January, 1978

Abstract: Case (A) describes the evolution of a familyowned business over fortyseven years, from paper trading to a multibusiness organization. The group, managed by three generations of a family, now faces either stagnation or entry into new and unknown fields. The case provides an opportunity to identify and ... More

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Authors: Tripathi, D; Mehta, M J;

Reference No: ECO0124 Pages: 9 Published on: 1, January, 1970

Abstract: The case describes the business activities of the East India Company and its interaction with Indian businessmen. It also describes the business environment prevailing between 1600 and 1858. ... More

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Authors: Desai, P V; Bhattacharyya, S K;

Reference No: F&A0201 Pages: 3 Published on: 1, January, 1973

Abstract: An owner-manager of a small business wants financial statements prepared as his firm grows from an auto service and repair workshop into a dealership. The case focuses on the information required to prepare financial statements. ... More

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Authors: Mohan, Manendra;

Reference No: MAR0275(A) Pages: 7 Published on: 1, January, 1982

Abstract: The marketing situation of the company is described; relevant details of the business and economic environment are also given in order to focus on the major business problems of the company. A review is made of the possible marketing strategy in order to assess the potential contribution of various marketing ... More

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Authors: Roy, Debjit;

Reference No: PROD0305 Pages: 33 Published on: 18, September, 2015

Abstract: Agarwal Packers and Movers Limited is an example of a business that delivers superior customer service with continuous logistics design innovation. Through this case, the students will learn what makes organizations innovate and how innovations can be implemented and sustained within a massive delivery network. The students will also learn ... More

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