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  1. TEGA Industries: The South Africa Acquisition

    Authors: Krishnamurthy, Renganathan; Dwibedy, Punyashlok; Aggarwal, Mayank; Karna, Amit;

    Reference No: STR0449 Pages: 19 Published on: 26, November, 2020

    Abstract: This case describes the international acquisition of a South African firm Beruc by an Indian Family owned firm Tega Industries Ltd., a prominent player in the business of selling solutions to the consumers on liners, screening equipment and conveyors, apart from wear and flow equipment. Ten years after the acquisition ... More

  2. Selling Sketches - The Case of Artistically Yours (A)

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0481(A) Pages: 18 Published on: 11, March, 2016

    Abstract: Ramesh is the founder of a startup ‘Artistically Yours’. Ramesh wants the company to become a market place which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. However, Ramesh is not sure about whether consumers would value this offering. Moreover, he ... More

  3. Selling Sketches - The case of Artistically Yours (B)

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0481(B) Pages: 17 Published on: 11, March, 2016

    Abstract: Ramesh is the founder of a startup ‘Artistically Yours’. Ramesh wants the company to become a market place which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. Ramesh along with his friend Vijay has conducted an exploratory research and now wants ... More

  4. Institutional Fianance for Farm Input Distribution Business

    Authors: Desai, Bhupat M;

    Reference No: CMA0567TEC Pages: 11 Published on: 1, January, 1982

    Abstract: Discusses 1) the rationale for banking credit for input distribution business; 2) relative importance of such credit in the amount of indirect rural credit; 3) future requirements of input distribution credit; 4) terms and conditions of such credit provided by the commercial banks; 5) credit problems of the input retailers; and 6) criteria for determining their ... More

  5. Retail Business Transformation at Tata Steel

    Authors: Tripathy, Arabinda; Seshadri, D V R;

    Reference No: PROD0282 Pages: 7 Published on: 16, July, 2004

    Abstract: The case series deals with the successful initiation of Tata Steel in various fields. This resulted in Tata Steel becoming lowest cost steel producer in the world. The case series documents the various initiations. ... More

  6. Establishment of Business of the Agricultural Refinance and Development Corporation

    Authors: Ranade, C G;

    Reference No: CMA0457TEC Pages: 9 Published on: 24, June, 1978

    Abstract: The note outlines the functions and working of the Agricultural Refinance and Development Corporation and then briefly discusses its organizational set up. ... More

  7. udChalo: Awakening the Lord Hanuman Archetype Among Defence Personnel

    Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; Jain, Ankit; Bhargawa, Anand Prakash;

    Reference No: MAR0549 Pages: 21 Published on: 13, November, 2024

    Abstract: On January 5, 2024, Ravi Kumar, Chief Executive Officer (CEO) of udChalo, an online travel agency (OTA) for defence personnel, was contemplating the future direction of the company to ensure its survival as competition intensified and the company’s competitive edge eroded. udChalo was a pioneer in offering flight tickets to defence ... More

  8. The Amara Raja Group (A): Building HRM Capabilities

    Authors: Varkkey, Biju; Shaik, Farheen Fathima ;

    Reference No: HRM0241 Pages: 34 Published on: 3, January, 2019

    Abstract: The first company under the Amara Raja Group was established in 1984, i.e. Amara Raja Electronics Limited (AREL) followed by Amara Raja Batteries Limited (ARBL). Its founder leveraged the presence of his family in Renigunta, a rural village in South India, and chose to start the industry there to create ... More

  9. Ashok Group (B)

    Authors: Shukla, Hitesh;

    Reference No: BP0320(B) Pages: 10 Published on: 23, April, 2007

    Abstract: The case presents the diversification experience of the Ashok Group into financial services. Mr. Ramkumar Barchha, the second generation leader of the group, is required to review the experience thus far and develop recommendations for the future. He has to decide whether to focus more on manufacturing or on the ... More

  10. AfterBoards: Turning Oranges Into Opportunities

    Authors: Singh, Aakarsh; Gupta, Vishal;

    Reference No: CIIE0035 Pages: 19 Published on: 25, November, 2025

    Abstract: What happens when two college students enter India’s crowded ed-tech market with no funding, no faculty, and just a bold idea? This case tells the story of a gamified, student-focused platform that changed traditional test prep using behavioural insights, lean execution, and a straightforward approach. With a unique freemium ... More

  11. InnoFarms: Simple processing-on-wheels technology solutions for farm waste reduction

    Authors: Vemireddy, Vidya; Singh, Suruchi; Tank, Nikita;

    Reference No: CMA0827 Pages: 23 Published on: 10, September, 2024

    Abstract: Innofarms is a young agri-processing startup aimed at reducing food wastage. It has two major product lines: mobile food processing machinery for pulping of fruits and finished edible products made from fruit pulp. The processing machinery was the major innovation of the company as it was a low-cost vehicle-mounted mobile ... More

  12. Stahmann Farms

    Authors: Sharma, Meenakshi;

    Reference No: BP0378 Pages: 20 Published on: 19, January, 2015

    Abstract: Stahmann Farms Enterprises is an Australian company focused on farming, processing, and marketing of pecans and the high-end macadamia nut. Owning pecan farms, but depending for macadamia exclusively on supply from farmers, it is facing challenges in sourcing nuts and keeping its business profitable to reach the low target of ... More

  13. CSIR-Tech Private Ltd: Facilitating Lab to Market Journey

    Authors: Gupta, Vishal; Premapuri, Priyanka;

    Reference No: OB0218 Pages: 18 Published on: 4, July, 2015

    Abstract: The ‘CSIR-Tech: Facilitating lab to market journeys’ case is designed to teach students the strategic intricacies of an organizational network. The case also throws light on the formation and design of a collaborative inter-organizational network. CSIR, a premier R&D organization in India, was plagued with challenges in the commercialization ... More

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