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  1. Koala Kabs: Trouble In Transportation Terrain?

    Authors: Roy, Subhadip; Singh, Jyoti; Choudhary, Shruti;

    Reference No: MAR0540 Pages: 12 Published on: 17, April, 2024

    Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More

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  2. Mehsana District Cooperative Milk Producers' Union Limited Supply Organization **

    Authors: Desai, D K;

    Reference No: CMA0023 Pages: 10 Published on: 1, January, 1965

    Abstract: The case discusses the problems faced by a milk producers union at the primary society level. It raises the issues of personnel policy at the society level and the pricing policy of milk at the union level. ... More

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  3. Designing a Customer Loyalty Programme for a Fast Growing Hyper Market in India (D)*

    Authors: Krishnamoorthy, Srikumar;

    Reference No: MAR0499(D) Pages: 12 Published on: 4, February, 2019

    Abstract: Fast Growing Hyper Market (FGHM), a hypermarket format retailer in India, grew from one to seven hypermarket stores in a span of last two years, achieving a healthy market share of 20% in 2014. The company planned to expand aggressively, throughout India, in the fast growing modern retail format market. FGHM had ... More

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  4. A Truck is not a Cookie: Matching Supply with Demand at Mahindra Truck and Bus Division

    Authors: Roy, Debjit;

    Reference No: PROD0326 Pages: 18 Published on: 28, November, 2020

    Abstract: Mahindra Trucks and Buses forayed into India's commercial vehicles sector in 2005. However, they had to battle numerous supply chain challenges associated with introducing a new product (a new truck brand) in the market and to gain a noticeable foothold in the market. In this case, we attempt to align customer ... More

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  5. Tata vs Mistry (A): Struggle for Succession and Governance

    Authors: Gupta, Vishal; Gupta, Deepali;

    Reference No: OB0246(A) Pages: 23 Published on: 29, March, 2023

    Abstract: This case highlights the loopholes in succession planning and issues of corporate governance at the multinational conglomerate Tata Group headquartered in Mumbai, India. This is a three-part case which highlights the dramatic removal of Cyrus Mistry from the chairmanship of Tata Group. The case is based on excerpts from the ... More

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  6. The Shri Ram Group **

    Authors: Tripathi, D; Mehta, M J;

    Reference No: ECO0232 Pages: 21 Published on: 1, January, 1976

    Abstract: The case gives an account of the origin and growth of one of the largest business houses in India. The case gives an account of the origin and growth of one of the largest business houses in India. ... More

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  7. Arth Designbuild: Management during COVID-19 Crisis

    Authors: Mundhada, Ketan; Nerkar, Chinmay; Murmu, Namrata; Agarwal, Promila;

    Reference No: OB0248 Pages: 15 Published on: 6, June, 2022

    Abstract: Arth Designbuild is a new-age company in the construction service sector. It went through a transformation during its formative years and pivoted from a service-centric company to a product-centric one during COVID-19. Arth management faced a series of challenges associated with business continuity because the nature of its operations as ... More

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  8. Introducing a New Candy: Development of a Marketing Plan by the DS Group (A)

    Authors: Verma, Sanjay;

    Reference No: MAR0538(A) Pages: 19 Published on: 12, August, 2024

    Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More

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  9. The Alembic Chemical Works Company Limited**

    Authors: Tripathi, D; Mehta, M J;

    Reference No: ECO0146 Pages: 10 Published on: 1, January, 1970

    Abstract: The case illustrates the contribution of an academically trained person to the growth of business activities. It also symbolizes the effect of education and the environment existing in a princely state in India and the business activities. ... More

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  10. Planet Health

    Authors: Jain, Abhinandan K; Sinha, Piyush Kumar; Bhardwaj, Preshth;

    Reference No: MAR0353 Pages: 24 Published on: 25, February, 2004

    Abstract: Planet Health case is based on a company (Sagar Group of Industries), planning to enter the retail business of pharmacy and health care products. Based on the feasibility study of proposed retail business concept, company has to chalk out the entry strategy plans. ... More

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  11. Zomaland by Zomato: Delivering the Experience Punch

    Authors: Srivastava, Mukta; Abhishek; Mukherjee, Saral;

    Reference No: MAR0531 Pages: 22 Published on: 17, May, 2023

    Abstract: Deepinder Goyal and Pankaj Chaddah co-founded Zomato as a food discovery platform that listed menus from restaurants in the Delhi National Capital Region (Delhi-NCR). Zomato quickly gained popularity and expanded its services to multiple cities in India and abroad. In 2015, Zomato shifted its focus from providing only restaurant discovery services ... More

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  12. Bharat Heavy Electricals Limited (BHEL)

    Authors: Pandey, I M;

    Reference No: F&A0408 Pages: 25 Published on: 1, January, 1990

    Abstract: BHEL is a very large public sector company employing about 75,000 employees and about Rs. 10,000 crore capital. In the beginning of 1986, the company was considering its long term strategy of changing its business portfolio mix in a way that it could help to maintain the company's high growth with profitability and ... More

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  13. Basic Concepts and Conventions

    Authors: Seshan, Suresh A;

    Reference No: F&A0129TEC Pages: 7 Published on: 1, January, 1970

    Abstract: Emphasizes the need for preparing financial statements by business organizations. After a brief description of the two major financial statements developed from accounting records, the note explains the basic concepts and conventions underlying financial statements. ... More

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  14. Malathimid (India) **

    Authors: Desai, D K;

    Reference No: CMA0037 Pages: 8 Published on: 1, January, 1965

    Abstract: Having obtained a license for the manufacture of pesticides in India for 160 tonnes as against the request for a 1000-tonne capacity plant, the American company was considering setting up the plant in India. The teaching focus is on the importance of insecticides for improving agricultural productivity the government policy regarding ... More

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  15. Consolidated Food Manufacturing Inc. (A)

    Authors: Desai, D K;

    Reference No: CMA0038(A) Pages: 10 Published on: 1, January, 1965

    Abstract: The manager of the Agricultural Chemical Section of the International Division of the consolidated Food Manufacturing Inc. of the U.S.A. was considering the proposal of setting up a fertilizer plant in India. The case deals with the financial implications and prospects of profits. The teaching strategy is on ... More

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