Search results for 'business'

Authors: Abhishek; Dandotiya; Gunjan;

Reference No: MAR0480 Pages: 26 Published on: 29, March, 2016

Abstract: Realizing the potential of Assam Mobile Theatre, which has emerged as the most popular entertainment media option in Assam, Q-Connect has developed a sponsorship business model which helps brands in reaching to rural customers in Assam. After establishing the business of Q-Connect in partnership with about forty theatre companies in ... More

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Authors: Abhishek; Mukherjee, Saral;

Reference No: MAR0502 Pages: 18 Published on: 14, March, 2019

Abstract: BloombergQuint (BQ) was started as a collaboration between Quintillion Media (QM) and Bloomberg in April 2016. In the competitive landscape of business news broadcasters in India, it started by providing stock updates, financial sector news and opinion articles on financial issues on its website. BQ later expended by providing video content ... More

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Authors: Borden, Neil H;

Reference No: MAR0018 Pages: 4 Published on: 1, January, 1964

Abstract: In 1959, Mr. Vora's family, which has been in grain business, entered the business of processing and selling quick-cooking oats under the brand name Blossom. Even after effective improvements, sales remained sluggish and average below plant capacity. In spite of the losses, Mr. Vora was determined to succeed in this business. ... More

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Authors: Manikutty, S; Raghuram, G;

Reference No: BP0294 Pages: 29 Published on: 1, May, 1998

Abstract: The vision of Airfreight Limited (AFL) was to be an acknowledged leader in providing world class "Integrated Logistics Solutions" (ILS). The company was a family business involving clearing and forwarding, dating from 1867. AFL came formally into existence in 1945. In 1979, a tie-up with DHL Worldwide Express permitted AFL to introduce in ... More

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Authors: Basant, Rakesh;

Reference No: ECO0340TEC Pages: 5 Published on: 30, June, 2000

Abstract: The note uses the concept of demand and supply, of elective courses in a business school, to bring out the conditions under which market failures may take place, requiring institutional co-ordination and interventions. The case exemplifies how imperfections in access to information and foresight, absence of future markets and externalities ... More

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Authors: Balachandra, R; Parameswaran, K V;

Reference No: PROD0063 Pages: 11 Published on: 1, January, 1968

Abstract: This is an integrated case about a small business enterprise that manufactures plastic consumer items. It provides sufficient scope for improving the company's production operations as well as for developing the strategy that should be followed by this company. ... More

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Authors: Wadhva, C D;

Reference No: ECO0277 Pages: 9 Published on: 1, January, 1981

Abstract: This case deals with the evolution and growth of the export business of a smallscale unit within the context of the overall business policy of the organization. It focuses on the costs and benefits of the exporting activity and also on the organizational aspects of splitting up the family ... More

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Authors: Agarwal, Promila; Karna, Amit;

Reference No: CIIE0013 Pages: 15 Published on: 22, March, 2019

Abstract: AuthBridge is a leading Background Screening & Risk Assessment Company. Founded in 2005, its mission is to be among the top and dominant in every line of business it undertakes with its creative, continually improving solutions. AuthBridge has 200 clients in 2015, and wishes to grow to serve 2000 clients by 2020. The case outlines the ... More

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Authors: Mukherjee, Saral; Raghuram, G;

Reference No: PROD0265 Pages: 32 Published on: 23, April, 2004

Abstract: Enercon India Limited (EIL) is involved in setting up Wind Energy Converters (WECs) in several states of India. EIL offers customers a hassle free investment opportunity in the wind energy business through its "from concept to commissioning and beyond" strategy. In the backdrop of impressive growth, EIL is facing difficulties ... More

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Authors: Banerjee, Arindam; Muzaffar, Jamal; Awasthy, Dheeraj;

Reference No: MAR0355 Pages: 31 Published on: 28, June, 2004

Abstract: The case details out issues on the challenges faced by the organization in a dynamic liberalized economy where auto manufacturers of the world are entering the Indian market. Challenges such as customer focus, process efficiency, and organization structure redesign are described. Four specific (not mutually exclusive) options are set forth ... More

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Authors: Gokhale, Srikant; Sinha, Piyush Kumar;

Reference No: CFR0006 Pages: 16 Published on: 31, March, 2013

Abstract: Branding and selecting a proper brand name is one of the major tasks after business plan and retail concept is ready. The case discusses North Avenue’s brand name selection process for its proposed retail electronics chain. It narrates the various processes the selected task force went through at every ... More

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Authors: Das, Gopal; Abhishek; Varshneya, Geetika;

Reference No: MAR0485 Pages: 11 Published on: 11, July, 2016

Abstract: This case depicts a managerial problem faced by Tradition and Trust, a traditional sweet and snack manufacturer, which is 100 year old family business manufacturing, retailing and exporting rewri, gajjak, sweets, namkeens and other confectionery products. Like other traditional sweet and snack manufactures, they are facing the challenge of consumers’ shift ... More

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Authors: Singh, Manjari; Vohra, Neharika;

Reference No: P&IR0193 Pages: 5 Published on: 29, April, 2005

Abstract: This case study is about a small enterprise in the manufacturing sector that has aligned its human resource management practices with its business strategy. The case explores how three parameters namely; customer satisfaction through assured quality, networking with local industries and employee management are key to the success of this ... More

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Authors: Agarwal, Anurag K;

Reference No: BP0346 Pages: 11 Published on: 6, August, 2012

Abstract: The case relates to Vodafone entering the Indian telecom business. The tax department demanded a heavy sum to be paid. Vodafone denied the liability. The dispute was finally decided by the Supreme Court of India in Vodafone's favour. The government of India did not concede defeat and amended the taxation ... More

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