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  1. Impact of Price Control on Location: The Case of Cement Industry **

    Authors: Ranganathan, C; Sah, Raaj;

    Reference No: ECO0229TEC Pages: 6 Published on: 1, January, 1976

    Abstract: Questions have been repeatedly raised on the possible impact of price control policies of the government on location, investment, size, choice of technology, efficiency, and growth of industries. While not minimizing the importance of other questions, this paper concentrates on the impact of price control policies on location of the ... More

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  2. Laxmi Transformers

    Authors: Raghuram, G; Mathew, Dilip;

    Reference No: PROD0219 Pages: 10 Published on: 1, January, 1992

    Abstract: This is a case in which the mode choice (a suitable combination of road/rail/water) for movement of iron ore to a sponge iron plant needs to be decided upon. This mode choice would also influence the finished material movement. In fact, since the market demand is more than ... More

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  3. Professionalisation of HR at Mahindra (A): Trigger for Transformation

    Authors: Sharma, Sunil; Tripathi, Rajeshwar; Dalvi, Riya; Tikoo, Shivin;

    Reference No: STR0458(A) Pages: 7 Published on: 16, March, 2021

    Abstract: The three cases provide a longitudinal account of the transformation of the Human Resource (HR) division of Mahindra’s Automotive and Farm Equipment Sector (AFS). An aspirational nudge from the Managing Director about the need for a more strategic HR role triggered the transformation exercise. The follow-up diagnostic study revealed ... More

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  4. Bright Engineering Company (G)

    Authors: Vora, M N;

    Reference No: MAR0013(G) Pages: 8 Published on: 1, January, 1964

    Abstract: Bright Engineering had been forced to reduce its price by 50% for its major product because of fierce competition from a bigger firm. The management desired to drop this item and was looking for new product lines to utilize its excess production capacity. The case involves assessing the marketing potential for ... More

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  5. Rajashree Cement: Engine on Load

    Authors: Raghuram, G; Jain, R; Kumar, D; Prasad, R N;

    Reference No: PROD0264 Pages: 33 Published on: 18, October, 2004

    Abstract: The market share for cement transportation by rail had declined from 56% to 43% over the past decade. In an attempt to arrest the sliding market share, the Indian Railway (IR) wished to focus more on customer service by expanding the scope of its offer to a third party logistics service provider. ... More

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  6. Indian Railways: An End-to-End Logistics Provider

    Authors: Kumar, Ranjith J; Prabakar, Yuthish R; Kumar, Arun; Krishna, Rahul A; Narayanaswami, Sundaravalli;

    Reference No: PSG0136 Pages: 11 Published on: 2, August, 2021

    Abstract: Indian Railways runs around 10,000 trains daily and carries approximately 1,500 million tonnes of freight annually. It houses about 800 electric locomotives with 12,000 horsepower, the largest globally. The emphasis on freight transport is set to only increase in the coming years with the establishment of a dedicated freight corridor. In such a scenario, ... More

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  7. Chemical Products Limited (B) - Research Design

    Authors: Jain, Abhinandan K;

    Reference No: MAR0421(B) Pages: 6 Published on: 8, June, 2011

    Abstract: The case describes briefly the problem definition stage and details of the research plan for collecting information to address the question: "whether to set up a plant for manufacturing synthetic menthol through the process invented by the R&D Division of Chemical Products Limited?". The plan includes a description of ... More

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  8. Coil and Sheet Steel Company Limited

    Authors: Raghuram, G; Tripathy, Arabinda; Bhatt, Gunjan;

    Reference No: PROD0246 Pages: 35 Published on: 12, September, 1999

    Abstract: This case discusses a wide range of supply chain issues, ranging from procurement strategies, managing internal operations, to handing despatches to customers, handled at Coil AND sheet Steel Company Limited (CSSL). The implications of such an integrated look at these decisions are evident because of the tight linkages of material ... More

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  9. Retail Branding: Battles and War in the Indian Petroleum Industry

    Authors: Dixit, M R; Jain, Abhinandan K; Bhat, Ramesh; Maheshwari, Sunil Kumar;

    Reference No: MAR0382 Pages: 29 Published on: 14, July, 2006

    Abstract: The case opens with a brief description of the challenge posed by a leading company in petroleum retailing, Indian Oil Corporation Limited, to the ClubHP brand of HPCL. The case provides brief description of Indian Petroleum Industry and the profiles of key competitors in the industry. It also briefly describes ... More

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  10. Cinestar Soaps (Private) Limited

    Authors: Balakrishnan, K;

    Reference No: F&A0306 Pages: 2 Published on: 1, January, 1977

    Abstract: Presents a problem in sales variance analysis. Total sales variance can be analyzed into price, quantity, and mix variances. Raises a special problem concerning quantity variance when the sales department sells more than what is produced. The variances can be worked out in three different units?revenue, profit, and contribution. ... More

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  11. Tata Iron And Steel Company Limited

    Authors: Gupta, Ramesh;

    Reference No: F&A0401 Pages: 12 Published on: 1, January, 1989

    Abstract: The case is useful in explaining the working of stock market operations ? the specified and non-specified securities, carry forward of transactions, badla market, margins, book closure, price adjustment for rights and other capital issues, and ex-rights and ex-dividend stock prices. It is also an exercise in valuation of partly convertible ... More

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  12. Bingo Brands - Price Sensitivity Study (C): Data Analysis

    Authors: Jain, Abhinandan K; Sinha, Piyush Kumar; Vyas, Preeta H; Saha, Jahar;

    Reference No: MAR0358(C) Pages: 9 Published on: 8, November, 2004

    Abstract: The Director of National Institute of Tobacco was faced with the decision problem of pricing of mini cigarettes in India with a focus on likely recommendation to government regarding excise duty (For details refer to Bingo Brands A and B). The case describes the research design and the results obtained ... More

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  13. Shree Garuda Manufacturing Company (B)

    Authors: Ramamurthy, B; Govindarajan, V;

    Reference No: F&A0330(B) Pages: 6 Published on: 1, January, 1979

    Abstract: Introduces, in a very general fashion, specific price-level accounting. The case series can be used to give an introduction to inflation accounting and how conventional financial statements can mask the true state of affairs. ... More

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  14. Mridula Ice Cream Parlour (A)

    Authors: Balakrishnan, K; Jaikumar, V;

    Reference No: F&A0315(A) Pages: 6 Published on: 1, January, 1978

    Abstract: A case in relevant costs and pricing, describing product costing under a full costing system. An accountant suggests improved basis for allocation of fixed/common costs. Relevance of product costs worked out under the old and revised systems can be scrutinized in the context of a price revision to improve ... More

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  15. Western India Pharmaceutical Company (A)

    Authors: Vora, M N;

    Reference No: MAR0015(A) Pages: 5 Published on: 1, January, 1964

    Abstract: Deals with the pricing strategy of a new product by a small manufacturer in an industry dominated by giant multinationals. The case examines how a small unit can enter and expand into the market. The issues related to relative role of price and non-price competition, use of brand names, expectations ... More

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