Search results for 'Public'

Authors: Dixit, M.R.; Anilkumar, H.;

Reference No: BP0383 Pages: 16 Published on: 22, June, 2015

Abstract: The case presents the efforts of Dr. Dhanesh Jain, founder of Ratna Sagar Publications to innovate in children’s publishing space. His innovations received mixed response. Commercial success was delayed. Adoption of innovations by the educational institutions did not happen as expected, the innovations, however, created opportunities for other business ... More

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Authors: Jain, Tarun; Manchanda, Om; Sam, Shreya;

Reference No: ECO0372 Pages: 22 Published on: 21, April, 2026

Abstract: Dr Lal PathLabs (DLPL) became one of India’s largest diagnostic service providers, building scale through a hub-and-spoke model, a broad franchise network and sustained investments in quality, automation and professional management. Over time, it evolved from a family-led laboratory into a publicly listed company with strong financial performance and ... More

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Authors: Sharma, Meenakshi;

Reference No: COMM0017EX Pages: 4 Published on: 29, March, 2017

Abstract: The HRD Department at Apogee Ltd had launched a newsletter Apogee Connections in an electronic format about 180 months back. Although meant to be a bimonthly that would initially begin as a quarterly publication, it has so fact had only three issues. The newsletter seems to have not gained much interes ... More

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Authors: Koshy, Abraham;

Reference No: MAR0301 Pages: 12 Published on: 16, February, 1994

Abstract: The case describes the decision situation faced by the marketing manager of a publishing company with respect to a children's fortnightly publication. The company is faced with the problem of deciding on strategies to improve the sales of the product which despite sales promotion efforts, are not showing any sustained ... More

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Authors: Ravi, Jayanti S; Vijaya Sherry Chand;

Reference No: RJMC0021 Pages: 16 Published on: 13, June, 2012

Abstract: The Chief Executive Officer of SCOPE (Society for Creation of Opportunity through Proficiency in English) has to decide which of two models, a public-private partnership model which trained interested youth in the language and certified them, or an Only Assessment Scheme, which only tested and certified candidates, needed to receive ... More

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Authors: Balakrishnan, K;

Reference No: QM0111 Pages: 12 Published on: 1, January, 1976

Abstract: Deals with the problems associated with the introduction of five widebody Airbuses to replace a fleet of Turbo Props and Caravelles. As it is essential to synchronize the publicity campaign with the formal introduction of the Airbus, the management wants to know when the five aircraft will be ready ... More

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Authors: Paul, S;

Reference No: ECO0129 Pages: 4 Published on: 1, January, 1967

Abstract: The case deals with the problems created by the restrictions of the Reserve Bank of India on the use of "public deposits" by nonbanking companies. The Indian Cotton Mills Federation, whose members were adversely affected by the regulation, was considerin manner in which the case was to be presented ... More

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Authors: Roy, Subhadip; Mohapatra, Subhalaxmi;

Reference No: MAR0516 Pages: 36 Published on: 18, January, 2021

Abstract: ThatsPersonal.com was an online retailer of sexual wellness and adult products founded by Samir Saraiya in 2013 in India. Its core value proposition was 'Privacy'. Two years after its launch, the company was facing quite a few challenges. The initial press publicity it had received had helped it reach target ... More

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Authors: Ravichandran, N;

Reference No: QM0200 Pages: 8 Published on: 1, January, 1985

Abstract: The case describes a situation where a decision regarding the publications of a manuscript needs to be made. The problem is complicated in view of the uncertainty associated with the demand. The case can be used to illustrate the uncertainties of a decisionmaking situation. ... More

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Authors: Irfan T., Mohammad; Jain, Tarun; Kamath, Yash; V.R. Veda;

Reference No: ECO0370 Pages: 16 Published on: 3, February, 2026

Abstract: The case describes the evolution, design, implementation challenges and policy dilemmas of India’s Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (PM-JAY), the world’s largest publicly financed health insurance programme. Through the narratives of Rani, a beneficiary struggling to access care, and Nisha Kumari, a policymaker preparing recommendations for ... More

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Authors: Abhishek;

Reference No: MAR0431 Pages: 18 Published on: 6, June, 2013

Abstract: SpiceJet came out with Big Sale offer in January 2013 in which the company offered 10 lakh air tickets for Rs. 2013 to travellers in Indian domestic civil aviation market. The promotion, aimed at increasing passenger load factor, generated wide publicity due to unprecedented nature of offer in highly competitive market. The case ... More

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Authors: Shah, B G; Varshneya, K L;

Reference No: F&A0187 Pages: 8 Published on: 1, January, 1972

Abstract: The management of Brown (India) Private Limited, a wholly-owned subsidy of the Brown Group, UK, was considering various alternatives for raising additional funds for expansion, either by borrowing or by an issue of shares to the Indian public. If the shares are issued to the Indian public, what should ... More

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Authors: Bhattacharyya, S K;

Reference No: F&A0093 Pages: 4 Published on: 1, January, 1970

Abstract: Raises the question of how the following three items should be treated in accounts: 1) exceptional repairs of a nonrecurring nature; 2) substantial advertising and publicity expenditure; and 3) structural additions and alterations. The chief accountant's opinions are expressed in the case, while in the class other viewpoints are to be brought ... More

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Authors: Sharma, Akhil;

Reference No: F&A0553TEC Pages: 27 Published on: 10, July, 2020

Abstract: As the Indian aviation industry is growing exponentially, massive investments in this sector are needed. However, since the industry is still in the nascent stage, regulatory uncertainties can deter potential investors in this sector and lead to a situation where the required capacity is unavailable. This note discusses various regulatory ... More

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