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  1. Zoho Corp: Value Driven Business Model

    Authors: Narayanaswami, Sundaravalli ;

    Reference No: STR0492 Pages: 26 Published on: 25, July, 2025

    Abstract: This case study focuses on the Zoho Corporation's unique path in the Indian IT sector with the CEO Sridhar Vembu at the helm of affairs from company headquarters in rural Tamil Nadu. The case investigates Zoho's unconventional journey to becoming a major worldwide SaaS provider in India's evolving IT/ITES ... More

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  2. CavinKare Private Limited (B): Entry into Soaps and Detergents Market

    Authors: Jaiswal, Anand Kumar;

    Reference No: MAR0385(B) Pages: 13 Published on: 17, August, 2007

    Abstract: CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Lever Limited and P&G, the company's managing director and chief executive officer were weighing the risks and benefits of entering the soaps and detergents market. ... More

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  3. The Cost of Shareholder Activism: LVB Shareholders Vote Out Management

    Authors: Varkkey, Biju; Shah, Virangi;

    Reference No: HRM0249 Pages: 12 Published on: 25, March, 2021

    Abstract: Lakshmi Vilas Bank (LVB) was established as a private sector bank in 1926 in Tamil Nadu. It was set up to serve the financial needs of the people working in small and medium-sized enterprises (SMEs). LVB got into trouble after shifting focus from funding SMEs to funding big corporates. Initially, it ... More

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  4. Villgro Innovation Marketing Private Limited: Addressing the Last Mile Delivery Problem

    Authors: Abhishek; Bhamoriya, Vaibhav;

    Reference No: MAR0439 Pages: 19 Published on: 10, July, 2013

    Abstract: Ashutosh Sinha is managing VIMPL as rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products to improve rural livelihood, he has recently started selling FMCG products through VIMPL network. While seeking to expand the business, ... More

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  5. Emerald Jewel Industry India Limited: A Journey of Growth, Innovation and Market Expansion

    Authors: Rizvi, Ilma; Varshney, Mayank; Narayanaswami, Sundaravalli;

    Reference No: IGPC0003 Pages: 27 Published on: 10, October, 2025

    Abstract: The Emerald Jewel Industry India Limited (EJIIL) exemplifies strategic initiatives like prioritising quality, embracing innovation and implementing effective operational practices that have positioned it as a leader in the Indian gems and jewellery industry. Over the years, the EJIIL has expanded its operations to cater to both domestic and global ... More

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  6. Aravind Eye Care System: Time to Shift Gears

    Authors: Chandwani, Rajesh; Jha, Mithileshwar; Nagadevara, V.;

    Reference No: CMHS0037 Pages: 27 Published on: 31, March, 2016

    Abstract: Aravind Eye Care System (AECS) had a dream run on the growth path, providing affordable, quality eye care to the patients by building on economies of scale and developing a cross-subsidization model for financial sustainability. As the organization continued on the pursuit of growth, driven by its mission, ‘to eliminate ... More

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  7. Integrating Agricultural Research and Extension Adaptive Research Trials Programme for Rice of Thanjavur

    Authors: Vyas, V S; Kulkarni, M N;

    Reference No: CMA0393TEC Pages: 5 Published on: 6, January, 1976

    Abstract: Since 1966-67 the rice yields in Thanjavur started picking up after a period of stagnation. A major part of credit goes to the Adaptive Research Trial Programme (ARTP). The system developed in Thanjavur ensured constant interaction and mutual support between researchers and extension workers. The note describes the system and ... More

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  8. V&J Limited Stop Services: Pallavan Transport Corporation

    Authors: Raghuram, G; Jain, Abhinandan K;

    Reference No: MAR0347 Pages: 19 Published on: 24, October, 2002

    Abstract: The Pallavan Transport Corporation (PTC) was the major urban transport service provider for the city of Madras and its environs. The Corporation had introduced faster services (by reducing bus stoppages), called V and J services, for city buses over some routes. Towards the end of 1987, about 15% of the buses were ... More

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  9. Villgro Innovation Marketing Private Limited: Building last mile delivery model using entrepreneurs

    Authors: Bhamoriya, Vaibhav; Abhishek;

    Reference No: CMA0815 Pages: 15 Published on: 31, March, 2015

    Abstract: Ashutosh Sinha is managing VIMPL as rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products to improve rural livelihood, he has recently started selling FMCG products through VIMPL network. As he decides to expand the ... More

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  10. Aravind Eye Hospitals in Chennai: Delivering Compassionate Care in Pandemic Times

    Authors: Mukherjee, Saral; Chandwani, Rajesh;

    Reference No: HRM0252 Pages: 17 Published on: 14, July, 2022

    Abstract: Aravind Eye Care System (AECS) exploited economies of scale to offer affordable eye care for masses, with a mission to eliminate needless blindness. Over the years, AECS had built a strong organisational culture based on compassion and service. The organisation had made its first foray into large metro cities by ... More

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  11. Road Transport Undertakings in Tamil Nadu

    Authors: Joseph, Jerome; Raghuram, G; Sridharan, R;

    Reference No: PSG0055 Pages: 20 Published on: 1, January, 1989

    Abstract: This case describes the organizational form and structure of passenger road transport undertakings in Tamil Nadu. Since nationalization in 1971, major decisions regarding the organizational form were taken. Road transport undertakings were set up in Tamil Nadu under the Companies Act, which is supposed to be RTC Act (which was the ... More

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  12. Rotary Club of Madras: Open Defecation Free Communities Project

    Authors: Parmar, Ashis Jalote; Raghuram, G.;

    Reference No: BP0393 Pages: 25 Published on: 16, February, 2016

    Abstract: This case describes the social cultural challenges confronted by Mr. Srikanth, President, Rotary Club, Chennai in making a village near Chennai in rural Tamil Nadu, Open Defecation Free (ODF). It highlights the role of a non-profit organization such as the Rotary Club and behavioural change consultants such as Feedback Foundation ... More

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  13. CMC Hospital, Vellore (B)

    Authors: Ramani, K V;

    Reference No: CMHS0014(B) Pages: 12 Published on: 22, June, 2012

    Abstract: The increasing load on CMC hospital services over the years and its consequences on service quality has been a matter of great concern to Dr Suranjan Bhattacharji, the Director of CMC Hospital, Vellore. The hospital resources were getting stretched beyond limits in order to cope with the demand for services. ... More

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  14. Computerization at CMC Vellore

    Authors: Jain, Rekha; Bhatnagar, S C;

    Reference No: QM0214 Pages: 15 Published on: 1, January, 1988

    Abstract: This case pertains to a decision situation faced by the Director, Christian Medical College and Hospital, Vellore, regarding computerization, specifically, the choice of mini computer systems with many terminals or local area networks for implementing the recommendations of the internal core committee for computerization. The computer system at CMC Vellore ... More

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