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Authors: Vijaya Sherry Chand;

Reference No: RJMC0013 Pages: 13 Published on: 8, November, 2010

Abstract: The Director of the National Institute of Siddha, Chennai, has to decide on a strategy to meet his objective of developing, promoting, and propagating the science and art of Siddha, an ancient system of medicine. The strategy assumes importance in the light of the recent efforts of the government to ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0257TEC Pages: 13 Published on: 1, January, 1980

Abstract: This note is meant for users of marketing research. It provides an understanding of purposes of research in a decision-making situation in marketing research, alternative research designs used in marketing research, and criteria/guidelines for selection and evaluation of alternative designs for specific research studies. The specific research designs ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0477(C) Pages: 27 Published on: 23, February, 2016

Abstract: Fruitzone India Limited (FIL) is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company has conducting a market research to identify a new flavour of fruit juice that they could launch. The case discusses how the data collected in confirmatory research ... More

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Authors: Mathur, Ajeet;

Reference No: BP0319(A) Pages: 36 Published on: 14, February, 2007

Abstract: The case highlights how issues of corporate strategy and competitive strategy enmesh during the growth and diversification phases of a professionally managed family business after its first IPO. The underlying dimensions of management problems onion-peeled during strategic transformation show up as conflicts between sustainable growth and shareholder value at different ... More

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Authors: George, P S;

Reference No: CMA0229(A) Pages: 13 Published on: 31, July, 1972

Abstract: This case deals with a proposal to set up a farm service centre, a farm-equipment and custom hiring centre in different parts of the state. The case can be used as an exercise in feasibility study. ... More

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Authors: Sharma, Rajat; Uniyal Prasad, Dwarika;

Reference No: MAR0520 Pages: 28 Published on: 26, November, 2020

Abstract: The Tashkent Files (TTF) disrupted the whole movie trade by defying the predictions. Made on the “political conspiracy” genre in Bollywood, TTF, rejected by major critics of the nation, became one of the most successful movies of 2019. The movie, made off a budget of INR 60 million, grossed INR 250 million at ... More

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Authors: Shukla, Bhavin;

Reference No: CISG0112 Pages: 22 Published on: 17, March, 2011

Abstract: ABB, a conglomerate in power and automation, implemented one single SAP across geographical regions via a concept of One-Simple-ABB (OSA) and Regional ERP Management Service Center (REMSC). ABB-India, as the big-brother, took up the challenge to consolidate the ERP's (200+ systems) across the South Asia region with a plethora of challenges ... More

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Authors: Jain, Rekha; Raghuram, G; Bhatt, Gunjan;

Reference No: PSG0075EX(A) Pages: 19 Published on: 27, May, 1998

Abstract: Faced with a huge and growing unmet demand, the government decided to open the telecom sector for private participation in the mid 1980s. Tenders were invited, in 1992 from Indian companies to bid for franchises of cellular mobile services in the metropolitan cities. This case focuses on the issue that Hutchison ... More

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Authors: Hegde, B K;

Reference No: PROD0006(B) Pages: 18 Published on: 1, January, 1965

Abstract: This is an exercise in establishing a factory organization. Existing organization, duties and responsibilities assigned to supervisors, their past experience, education, salary levels, etc, are given in the case. Students are required to identify defects, suggest improvements, and recommend a suitable organization structure to achieve the targeted production programme. ... More

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