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Authors: Nambudiri, C N S; Parameswaran, K V;

Reference No: PROD0049(A) Pages: 10 Published on: 1, January, 1964

Abstract: The case describes how, in a small rubber company, the introduction of a new hydraulic press to replace hand?operated presses brings up questions of meeting production targets and wages of workers in the new press. Targets can be met only if working time is reduced by improving the layout ... More

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Authors: Pathak, H N;

Reference No: ECO0089TEC Pages: 14 Published on: 1, January, 1965

Abstract: Both notes (spinning and weaving) are case situations typical of India where, along with the modern textile industry, a decentralized sector  handlooms and power looms  exists. ... More

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Authors: Raghuram, G;

Reference No: PROD0235 Pages: 5 Published on: 9, August, 1996

Abstract: This case deals with the decision of centralizing warehousing and distribution across three divisions of a company versus the statuesque of a decentralized distribution. Specific decision issues, criteria for analysis and a plan for a study have to be arrived at, in the form of a proposal. ... More

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Authors: Desai, Bhupat M; Ali, Ifzal;

Reference No: ECO0257TEC Pages: 15 Published on: 1, January, 1979

Abstract: This note deals with the following questions: (a) Why technological, particularly biological, innovations are needed in agriculture? (b) What contributions does technology make to growth in agricultural productivity? What public investment is needed to develop new technology? (c) How do these contributions of technology compare with the contributions of extending ... More

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Authors: Dixit, M. R.; Jena, Sanjay Kumar;

Reference No: STR0453 Pages: 13 Published on: 5, July, 2021

Abstract: The case provides an opportunity to formulate the response of a late entrant to competitive dynamics created by its own entry into the market. It presents the dilemma before Tony Fernandes, CEO, AirAsia Sdn. Bhd. (AAB), in responding to competitive retaliation from Malaysia Airlines (MA), the incumbent national carrier of ... More

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Authors: Pandey, Ajay; Raghuram, G; Jain, Rekha; Poddar, Shweta;

Reference No: F&A0481(A) Pages: 33 Published on: 17, July, 2008

Abstract: Air Deccan, as India's first low cost carrier, grew steadily since its start in August 2003 to operate 230 daily flights to 55 destinations using 30 aircraft by the end of April 2006. In the Indian aviation sector, the entry of Air Deccan heralded increased competition in a scenario where three domestic airlines enjoyed relatively ... More

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Authors: Soman, Chetan; Raghuram, G;

Reference No: PROD0291(A) Pages: 19 Published on: 2, May, 2008

Abstract: A typical problem in petroleum supply chains is to determine optimal jetty capacity. Western Oil Limited, a refinery in Western India was set for an expansion that would more than quadruple its capacity over the coming three years. This case examines how to expand the captive jetty capacity to match ... More

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Authors: Patel, S M;

Reference No: CMA0047 Pages: 18 Published on: 1, January, 1966

Abstract: The manager of the dairy husbandry division of Amul studies the role of green fodder in enhancement of milk yield and the measures to be taken for having adequate green fodder for the producer members. ... More

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Authors: Sharda, Kirti;

Reference No: OB0235 Pages: 6 Published on: 7, March, 2019

Abstract: This case is intended to introduce participants to basic personality types and the role they play in group decision making situations. The Myers-Briggs Type Indicator (MBTI) framework is used as the theoretical foundation to explore various personality types. The complexities involved in decision making in a group with divergent personalities ... More

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Authors: Desai, Bhupat M;

Reference No: CMA0607 Pages: 11 Published on: 1, January, 1985

Abstract: This case deals with (a) institutional credit policies for farm inputs distribution, (b) problems of input dealers in obtaining this credit, and (c) the estimation of input distribution credit needs vis-a-vis the credit actually provided. Based on this analysis, the case also raises the question of developing a more liberal ... More

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Authors: Kulkarni, Vaibhavi;

Reference No: COMM0019 Pages: Published on: 5, March, 2018

Abstract: The case revolves around a job offer received by Vinita Upadhyay, a journalist working with a regional daily. Taking up the offer would mean a shift from journalism and require her to join the public relations industry. The case provides three different perspectives regarding this offer. It begins with Upadhyay’ ... More

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Authors: Vyas, Preeta H; Kureshi, Sonal;

Reference No: MAR0328(A) Pages: 10 Published on: 10, April, 1999

Abstract: The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it's overall marketing strategy, promotions planned by other companies during the World Cup 1999, and details about the contest "Britannia Khao World Cup Jao". The objectives, budget, terms ... More

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Authors: Chhokar, Jagdeep S; Jain, Abhinandan K;

Reference No: MAR0307(A) Pages: 13 Published on: 10, May, 1995

Abstract: The case describes the initial efforts made by a medium sized manufacturer of engineering equipment to enter international markets. The product-market choice and the experience of breaking into the first foreign market in Malaysia are described in some detail. ... More

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