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Authors: Chhokar, Jagdeep S; Jain, Abhinandan K; Vyas, Preeta H;
Reference No: MAR0302(A) Pages: 18 Published on: 17, November, 1994
Abstract: It is a case of a large trading company faced with a radically changed economic environment. The case describes the situation of MMTC Limited, a public sector company under the Ministry of Commerce, in mid 1992. The economic environment in India was changing rapidly due to restructuring of the economy, and ... More
Authors: Ravichandran, N;
Reference No: BP0303 Pages: 38 Published on: 13, May, 2005
Abstract: Describes the implementation of SEB, GB merger in 15 countries including India. The case profiles the banks before merger, logic of the merger, project planning and extension, charge management issues, VRS, branch rationalism. Adequate data and proven information is provided to enable an analysis and discussion of this implementation. ... More
Authors: Aggarwal, S C;
Reference No: PROD0029TEC Pages: 15 Published on: 1, January, 1966
Abstract: Describes a modern well?organized and rationalized procedure for discovering unnecessary hidden costs. The effective use and orderly application of value engineering concepts through its three basic steps, seven phases of job plan and thirteen techniques have been discussed in detail. ... More
Authors: Banerjee, Arindam;
Reference No: MAR0435 Pages: 3 Published on: 27, June, 2013
Abstract: ABS Tyres was a medium sized 2-wheeler tyre manufacturer which sold most of its tyres through the OEM channel (sale of tyres fitted in new vehicle). It had minimal presence in the replacement market, the direct to consumer market for tyres. The management felt that an evaluation of the market ... More
Authors: Sheth, N R;
Reference No: P&IR0095TEC Pages: 4 Published on: 1, January, 1978
Abstract: This is a brief summary of two studies in Indian entrepreneurship and management. One study argues that Indian entrepreneurs at the onset of industrialization were not inhibited by religion and caste, as is believed by some scholars. The other study provides evidence to suggest that Indian managers are open to ... More
Authors: Trivedi, Gunjan Y; Ramani, Hemalatha; Ramani, K. V.;
Reference No: CMHS0044TEC Pages: 11 Published on: 31, May, 2018
Abstract: Over the last decade, the focus on diseases has shifted from communicable to Non-Communicable diseases, such as cardiovascular diseases, diabetes, cancer and respiratory tract infections. Chronic diseases are linked to life style choices such as unhealthy eating habits, physical inactivity, smoking and drinking. Unhealthy life style choices cause imbalance in ... More
Authors: Rajwade, Pratima; Mukherjee, Saral; Sreekumar, Arun; Karna, Amit ;
Reference No: STR0476 Pages: 25 Published on: 17, August, 2023
Abstract: In 2022, Berger Paints Ltd. (Berger) was one of the leading paint manufacturing companies in India. Despite the prolonged Covid-19 pandemic affecting businesses worldwide, Berger had reported promising revenue and profit figures and indicated strong growth potential for the future. With modest beginnings in 1923, Berger was able to grow to become ... More
Authors: Sahay, Arvind; Tiwari, Tara;
Reference No: MAR0518TN Pages: 12 Published on: 9, November, 2020
Authors: Vora, M N;
Reference No: MAR0285(A) Pages: 3 Published on: 1, January, 1964
Abstract: This caselet has been prepared for the first session for beginners in the study of marketing management. The concept of selective marketing is highlighted. The idea of matching marketing effort to the marketing opportunity available is highlighted. ... More
Authors: Sheth, N R;
Reference No: P&IR0021(B) Pages: 11 Published on: 1, January, 1970
Abstract: Case (B) P&IR0021(B) describes an incentive scheme launched by the management apparently to provide higher job satisfaction to workers. This can be discussed in relation to the philosophy and practices of wage incentives in industry. ... More
Authors: Sahay, Arvind; Joshi, Varuna M; Chainani, Renisha; Nambiath, Sudeesh;
Reference No: MAR0522 Pages: 31 Published on: 2, August, 2022
Abstract: The case highlights the journey of a digital gold loan start-up which offers low interest rates, doorstep service, speedy documentation, locker and quick gold withdrawal features to customers looking for a gold loan. This enables the customers to eliminate the fear of social stigma associated with gold loans and complete ... More
Authors: Karna, Amit; Tiwari, Aarushi;
Reference No: STR0468 Pages: 23 Published on: 11, November, 2022
Abstract: What started as a FMCG distributor in 1967 in Kenya as Export Finance Company, is now a dynamic global conglomerate across 48 countries and 5 continents — Export Trading Group. ETG was taken over by the then CFO Mahesh Patel after exit of the founding stakeholders. It was then when the company shifted its ... More
Authors: Verma, Pramod;
Reference No: P&IR0064(C) Pages: 6 Published on: 1, January, 1983
Abstract: The company is facing a strike situation due to reduction in bonus payment as compared to the previous year's bonus. While the workers are on strike, the management is wondering whether to pay a higher bonus and whether to pay wages for the strike period. This case focuses on the ... More
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