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  1. A Framework for Decision Support System

    Authors: Ramani, K V;

    Reference No: CISG0021TEC Pages: 11 Published on: 6, June, 1994

    Abstract: This note discusses a conceptual framework for Decision Support Systems. It traces the evolution of DSS based on two disparate approaches to management decisions that can be labelled as the Management Science Approach and the Behavioural Sciences approach. The note also discusses the basic characteristics of Decision Support System and ... More

  2. Hindustan Pharmaceuticals Limited

    Authors: Mehta, S C; Parasuram, A;

    Reference No: MAR0098 Pages: 18 Published on: 1, January, 1972

    Abstract: HPL was contemplating the introduction of an over-the-counter tonic to tap the increasing demand for such a product. Though the management was convinced of the viability of the proposition, issues like attributes of the product and marketing strategy to be used were being considered. The product manager organized ... More

  3. Bharat Construction Company Limited (B)

    Authors: Shukla, P R; Gandhi, Shailesh;

    Reference No: PROD0192(B) Pages: 12 Published on: 1, January, 1985

    Abstract: The case can be used for discussing an effective management control system for projects. Aspects such as selection of project team, preparation of network diagrams, budgeting, activity planning at the site, coding, reporting, etc can be discussed. ... More

  4. Coimbatore Yarns' Mark Receivables (B)

    Authors: Barua, Samir K; Varma, Jayanth R;

    Reference No: F&A0439(B)EX Pages: 1 Published on: 11, November, 1996

    Abstract: This is a case on foreign exchange risk management covering transaction exposure and accounting implications of forward contracts. This is a sequel to Coimbatore Yarns' Mark Receivables (A).F&A0439(A)EX ... More

  5. Cosmo Films Limited: Market Orientation

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0285 Pages: 23 Published on: 23, January, 2003

    Abstract: This is a unique case of its kind providing an opportunity to see the linkages between the corporation and its customers from an integrated perspective. It describes the steps initiated by the top management of Cosmo Films Limited, a company in the business of packaging films, to build the customer ... More

  6. Surat Electricity Company

    Authors: Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

    Reference No: BP0258 Pages: 16 Published on: 8, January, 2001

    Abstract: The case describes the issues in sustaining the momentum generated by a series of initiatives undertaken by the new management of an acquired company. In 1998, Torrent Group acquired controlling interest in Surat Electricity Company. Under the leadership of Amitab Thakore it initiated series of measures to improve the performance of ... More

  7. Fugumobile: Breaking New Grounds in China

    Authors: Singh, Kunwar Milind; Trivedi, Shekhar; Jaiswal, Anand Kumar;

    Reference No: MAR0535 Pages: 21 Published on: 13, April, 2023

    Abstract: In 2007, Ranjit Singh and Ravi Shankar Bose founded Fugumobile, a digital marketing firm, in Shanghai, China’s financial hub. Fugumobile served a wide range of clients, including multinational companies (MNCs) and domestic Chinese businesses, by providing various digital marketing services such as e-commerce, customer relationship management (CRM), digital transformation, digital ... More

  8. The Steaming Mug

    Authors: Ranganathan; Kavitha;

    Reference No: IS0136 Pages: 14 Published on: 28, March, 2018

    Abstract: The case is meant to be used in an introductory course on Data Visualization or Analytics in either a business school or any other context where students have had some exposure to management topics. This case primarily focuses on introducing students to the basic philosophy and techniques of exploratory data ... More

  9. Majestic Hospital*

    Authors: Ramani, K V;

    Reference No: CMHS0004 Pages: 10 Published on: 13, January, 2010

    Abstract: This case brings out the processes and procedures followed for hospital patient discharge in Majestic Hospital. Concerns of the hospital management in identifying problem areas in service delivery and those of the patient’s family regarding patient discharge process are also highlighted. The protagonist of the case is the chief ... More

  10. IIMA's Digital Leap:Formulating Online Education Strategy

    Authors: Verma, Sanjay; Thakuria, Shubhi;

    Reference No: BP0425 Pages: 21 Published on: 3, January, 2019

    Abstract: This case study focuses on an educational institution and how it should strategise its online education programme. The case presents an opportunity to analyse the management education sector in India along with the future trends and aspirations of contemporary learners (students). The study points out the key decision variables and ... More

  11. Operations Efficiency Management **

    Authors: Hegde, B K;

    Reference No: PROD0079TEC Pages: 23 Published on: 1, January, 1969

    Abstract: This is a comprehensive note covering all aspects of work simplification/time and motion study. The note covers in detail method study, motion study and various work measurement techniques. The note is prepared on the basis of several books and other published materials. ... More

  12. Razor's Edge

    Authors: Barua, Samir K; Varma, Jayanth R;

    Reference No: F&A0419 Pages: 2 Published on: 7, August, 1994

    Abstract: A case on stock portfolio management focusing on market timing and tactical asset allocation. Highlights the role of the beta coefficient in controlling market risk. ... More

  13. TI Cycles: Corporate Strategy (C)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0282(C) Pages: 29 Published on: 2, December, 2002

    Abstract: This case describes the performance, competitive situation, and regulatory environment of TI Cycles in 2000-01. It presents the key initiatives of the management of TI Cycles between 1994-95 and 2000-01 in manufacturing, internationalization, new product development, organizational restructuring and new culture building. Mr. Hari, the new President of TI Cycles ... More

  14. Evolution of Computer Systems at Air

    Authors: Patel, Nitin R;

    Reference No: QM0088 Pages: 19 Published on: 1, January, 1976

    Abstract: Deals with the use of computers for management applications in Air India over the decade 1965-66 to 1975-76. It discusses the applications taken up, and the organizational structure of the computer department. ... More

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