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  1. Getit: Managing the Salesforce in Changing Times

    Authors: Abhishek; Koshy, Abraham;

    Reference No: MAR0442 Pages: 13 Published on: 14, February, 2014

    Abstract: The case is about journey of Getit Infoservices Pvt. Ltd which has been pioneer in Yellow Pages industry in India. With the emergence of internet and voice in directional media, Getit has to deal with new competitors who have challenged its leading player status. The role of the salesforce becomes ... More

  2. Northern Textiles Limited (B)

    Authors: Varma, Jayanth R; Ghosh, Rahul;

    Reference No: F&A0559(B) Pages: 11 Published on: 23, August, 2021

    Abstract: NTL suffered huge losses in its foreign exchange hedging activities as its highly complex leveraged structured products backfired badly in the wake of the Global Financial Crisis of 2007 and 2008. The CFO and the Treasury head have both been sacked, and Joshi, the new CFO, has embraced aggressive litigation as NTL’ ... More

  3. Pune Flower Designs Limited

    Authors: Bapna, S L; Raghuram, G;

    Reference No: CMA0780EX Pages: 18 Published on: 1, January, 2000

    Abstract: This case focuses on the owner/entrepreneur's perspective of a small enterprise in a new market (dried flower exports). Currently, a large part of the business risk is borne by the importer. The supply and processing risk is borne by the entrepreneur. However, possibilities and long term strategies might require ... More

  4. National Utility Corporation (A)

    Authors: Verma, Pramod;

    Reference No: P&IR0052(A) Pages: 13 Published on: 1, January, 1976

    Abstract: The case relates to collective bargaining. It highlights the type of data that managements should prepare in order to bargain with the union. This case may also be used as the first part of a two-part collective bargaining exercise. ... More

  5. A Note On Collective Bargaining

    Authors: Verma, Pramod;

    Reference No: OB0158TEC Pages: 12 Published on: 1, January, 1974

    Abstract: The note discusses the concept, theories and practice of collective bargaining in India. The concept of bargaining involves to sides in the industry-management and unions. It concerns not only the distributive aspects of industrial situation but also the integrative view about the problems facing the industry. The not reviews the ... More

  6. Innovassynth Technologies

    Authors: Mathur, Ajeet;

    Reference No: BP0445 Pages: 13 Published on: 23, June, 2020

    Abstract: The case describes the predicament of the CEO of a born-global Indian enterprise in R&D over simultaneously balancing a trine of objectives: maximisation of shareholder value, maintaining a talent-led, process-driven ecosystem for team performance, and customer acquisition and customer satisfaction in contracted research and custom synthesis through knowledge-intensive business ... More

  7. Contract worker unrest at Wistron Infocomm Manufacturing (India) Pvt Ltd

    Authors: Varkkey, Biju; Shah, Virangi;

    Reference No: HRM0251 Pages: 23 Published on: 26, January, 2022

    Abstract: The premises of Wistron Infocomm Manufacturing (India) Private Limited (WIMPL) a 100% subsidiary of Wistron Corporation (WC), Taiwan, was vandalized by a group of agitated contract workers on December 12, 2020. Located in Narasapura in Karnataka state of India, WIMPL is a contract manufacturer of Apple Inc’s iconic iPhones, under the ‘Make ... More

  8. Berger Paints: Defending and Growing in Decorative Segment

    Authors: Rajwade, Pratima; Mukherjee, Saral; Sreekumar, Arun; Karna, Amit ;

    Reference No: STR0476 Pages: 25 Published on: 17, August, 2023

    Abstract: In 2022, Berger Paints Ltd. (Berger) was one of the leading paint manufacturing companies in India. Despite the prolonged Covid-19 pandemic affecting businesses worldwide, Berger had reported promising revenue and profit figures and indicated strong growth potential for the future. With modest beginnings in 1923, Berger was able to grow to become ... More

  9. Go Car Autos, Karnavati

    Authors: Raghuram, G;

    Reference No: MAR0314 Pages: 8 Published on: 24, June, 1998

    Abstract: This case focuses on the after sales service (experience) that a customer of a luxury car received. The implication on customer perceived costs and system for source improvements are discussed. ... More

  10. Managing Internal Growth at Vedanta Group: Building a Leadership Pipeline for Hypergrowth

    Authors: Agarwal, Promila;

    Reference No: HRM0265 Pages: 15 Published on: 9, October, 2026

    Abstract: This case explores the leadership pipeline challenge at Vedanta Limited, a global natural resources conglomerate, during a phase of rapid expansion and post-pandemic acquisitions. As Deputy CHRO Praveen Purohit prepares to launch the ambitious “Management ACT-UP” initiative, students are invited to examine the complexities of internal talent development, leadership readiness, ... More

  11. Fish TV

    Authors: Sharma, Dheeraj;

    Reference No: MAR0491 Pages: 7 Published on: 31, March, 2017

    Abstract: Fish TV, one of the largest Direct-to-Home (DTH) television operator in India found itself in trouble. Customers had accused the company of misleading them by way of false advertising and were now asking for restitution. Rajeev Batra, CEO of Fish TV was now facing a dilemma as to whether the ... More

  12. Work Motivation

    Authors: Jain, Gautam Raj; Singh, Ramadhar;

    Reference No: OB0169TEC Pages: 9 Published on: 1, January, 1983

    Abstract: The paper attempts to discuss theories of motivation. -- Taylor's Scientific Management, Maslow's Need Hierarchy, Herzberg's Two - Factor Theory, Alderfer's ERG Theory, Expectancy Theory, Equity Theory And Reinforcement Theory. ... More

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