Search results for 'Management'

Authors: Tripathi, Sanjeev;

Reference No: MAR0465TEC Pages: 8 Published on: 30, March, 2015

Abstract: As celebrity endorsements are becoming popular, sports persons are increasingly being used to endorse products. This note is aimed at providing guidelines for using celebrity endorsements more effectively. It summarizes various models that have been used to explain how celebrity endorsements work. It also lists and explains various advantages and ... More

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Authors: Nambudiri, C N S; Seshan, Suresh A; Raman, K S;

Reference No: BP0040(A) Pages: 22 Published on: 1, January, 1969

Abstract: The case describes the history of the company since its incorporation (in 1960) to 1968. It focuses on the major proxy fight between the Firestone Rubber and Tyre Company and the Kilachand interests which arose over the issue of the appointment of a firm in which the Kilachands were interested as the ... More

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Authors: Ravichandran, N;

Reference No: CISG0041 Pages: 14 Published on: 28, September, 1996

Abstract: The case presents the features of an ERPS. It also describes the implementation process experience in an organization in the contract of materials management system. ... More

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Authors: Srivastava, U K; Sambrani, Shreekant;

Reference No: CMA0309(C) Pages: 7 Published on: 3, March, 1974

Abstract: Deals with the problems of implementation of the performance budget in the construction activities of a dairy project. It has been shown that all parts of a performance budget should be implemented simultaneously if the budget is to serve as a management control mechanism. ... More

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Authors: Dixit, M R; Verma, Sanjay;

Reference No: BP0351 Pages: 10 Published on: 1, October, 2013

Abstract: This case provides an opportunity to identify and discuss issues in sustenance of an incumbent's strategy in the changing environment. The context is the practice of Nadi Nidan (pulse diagnosis) and treatment of disorders based on this according to Ayurveda, the ancient system of Indian medicine. It describes the functioning ... More

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Authors: Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

Reference No: BP0260 Pages: 27 Published on: 8, January, 2001

Abstract: This case deals with the issues in sustaining a superior performance in the face of recession. In 1989 the Torrent Group acquired a sick company. The company was turned around by a series of managerial initiatives. A new team of professionals was brought in, formal processes in planning and control were ... More

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Authors: Kulkarni, G R;

Reference No: BP0037 Pages: 11 Published on: 1, January, 1968

Abstract: The case gives the governments view in the form of "departmental instructions" and the experience of implementing these instructions in different public sector undertakings. The case also gives three situations illustrating problems of relationship between the financial adviser and the "administration" in government companies. It raises the question: How can ... More

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Authors: Joseph, Jerome; Raghuram, G; Sridharan, R;

Reference No: PSG0055 Pages: 20 Published on: 1, January, 1989

Abstract: This case describes the organizational form and structure of passenger road transport undertakings in Tamil Nadu. Since nationalization in 1971, major decisions regarding the organizational form were taken. Road transport undertakings were set up in Tamil Nadu under the Companies Act, which is supposed to be RTC Act (which was the ... More

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Authors: Barua, Samir K; Raghunathan, V;

Reference No: F&A0383 Pages: 11 Published on: 1, January, 1988

Abstract: The case deals with a peculiar situation wherein the State Consumers' Cooperative Federation is burdened with a lot of responsibilities but has very little power. The Federation deals with three agencies? the government, the mills, and the cooperative societies. It has no control over the functioning of any of these ... More

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Authors: Roy, Subhadip; Mohapatra, Subhalaxmi;

Reference No: MAR0516 Pages: 36 Published on: 18, January, 2021

Abstract: ThatsPersonal.com was an online retailer of sexual wellness and adult products founded by Samir Saraiya in 2013 in India. Its core value proposition was 'Privacy'. Two years after its launch, the company was facing quite a few challenges. The initial press publicity it had received had helped it reach target ... More

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Authors: Mohan, Manendra;

Reference No: MAR0275(A) Pages: 7 Published on: 1, January, 1982

Abstract: The marketing situation of the company is described; relevant details of the business and economic environment are also given in order to focus on the major business problems of the company. A review is made of the possible marketing strategy in order to assess the potential contribution of various marketing ... More

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Authors: Gupta, Tirath;

Reference No: CMA0679 Pages: 11 Published on: 1, January, 1989

Abstract: Controversy about the merits and demerits of the goat has been summarized in this case, besides raising issues arising out of the controversy. Some aspects of the social, environmental, and economic reasons for the unprecedented growth in goat population have also been presented.Following a summary of past and current ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0462TEC Pages: 11 Published on: 18, March, 2015

Abstract: As sponsorship is gaining in importance in the overall communication strategy for firms, so is the practice of ambush marketing. This note discusses strategies that can be used by firms to ambush and also how to prepare for defense from ambush attacks. It also discusses how consumers perceive and react ... More

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Authors: Desai, D K;

Reference No: CMA0549TEC Pages: 18 Published on: 1, January, 1981

Abstract: Deals comprehensively with all facets of the seed industry. The various attempts by the government in giving institutional support for seed production and marketing are described. The latest amongst these - the National Seed Project - is discussed in detail. The type of seed marketeers, the vast scope for the ... More

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