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  1. Monitoring a Pilot Silvi-Pastoral Project in a Hot Arid Area

    Authors: Gupta, Tirath; Maslekar, A R; Deepinder, Mohan;

    Reference No: CMA0490 Pages: 11 Published on: 1, January, 1979

    Abstract: Deals with a hot arid region where a shift in land use from annual to tree crops could be advantageous to the individual land owners and to the community as a whole. Six tree species suitable for the region have been identified. Grasses are also proposed to be raised in ... More

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  2. Introducing a New Postal Registration Service**

    Authors: Mehta, S C; Kulkarni, A R;

    Reference No: MAR0189 Pages: 15 Published on: 1, January, 1978

    Abstract: The case deals with the experiences of the Post and Telegraph Department in introducing a registration service on an experimental basis in the General Post Office, Ahmedabad. Students are expected to evaluate the introduction strategy of this new service. Issues relating to product concept, benefit, segmentation and product positioning of ... More

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  3. Sujani: Attempts at Reviving a Craft

    Authors: Chandwani, Rajesh; Mukherjee, Saral; Meghrajani, Indra ;

    Reference No: MAR0548 Pages: 18 Published on: 18, December, 2024

    Abstract: The Government of India was making various attempts to revive the Sujani weaving craft. Craftspeople faced various challenges such as lack of demand, rising costs of raw material, unremunerative operations and disinterest among the younger generation in continuing with the craft. Only three families bearing the “Sujaniwala” surname practised the ... More

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  4. Whatfix: Product Innovation, Selling, Pricing and Customer Experience Management for a New Category—DAP

    Authors: Tiwari, Tara; Sahay, Arvind;

    Reference No: MAR0533 Pages: 23 Published on: 16, August, 2023

    Abstract: The Digital Adoption Platform (DAP) software market had just started to gain traction. Whatfix was emerging (and was recognised) as a leader in the DAP space. When the company had entered the market, its products had been industry-agnostic. However, with the acceleration in digital transformation triggered by the COVID-19 pandemic, ... More

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  5. San-Burn: Burning Issues of a Founder

    Authors: Jayswal, Mitesh; Roy, Subhadip; Paidipati, Kiran Kumar;

    Reference No: MAR0559 Pages: 8 Published on: 6, January, 2026

    Abstract: This case delineates the difficulty faced by the Mehta family to commercialise their sanitary pad burning machine, San-Burn. Their company, Aishani Enterprise Pvt. Ltd, was registered as a startup in 2016 in the university incubation facility, which later became a private limited company. In 2022, they obtained a patent for San-Burn and ... More

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  6. Neons Fashion LLP (A): A Small Seller on Amazon Marketplace

    Authors: Mukherjee, Saral; Abhishek; Balasubramani, Soundarya;

    Reference No: MAR0509(A) Pages: 21 Published on: 7, October, 2019

    Abstract: Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing and retailing of fashion and costume jewellery items under the brand name of Eternz through different sales channels like ... More

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  7. Dr Vinayak Sahukar’s Tryst with Leadership

    Authors: Panchamia, Jallavi; Vohra, Neharika; Sud, Kashika; Iyer, Veena; Bhakare, Shilpa; Sharma, Bharati; Patnaik, Snigdha;

    Reference No: ADCLOD0006 Pages: 11 Published on: 4, August, 2025

    Abstract: The case focuses on the multifaceted challenges faced by Dr Vinayak Sahukar, a newly promoted chief district medical officer at the Baranpur District Hospital, including navigating organisational politics, managing under-resourced operations, building a cohesive team and transitioning from a clinical to an administrative leadership role. Sahukar was a passionate surgeon; ... More

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  8. Spark Publishing and Printing House: Short-Run Managerial Decision Raises a ‘Hamlet-Like’ Dilemma

    Authors: Dave, Shruti;

    Reference No: F&A0516 Pages: 4 Published on: 24, April, 2014

    Abstract: Spark Publishing and Printing House is a comprehensive case on relevant costs analysis for short run alternative choice decisions. It stresses the importance of future differential cash flow analysis and highlights the irrelevance of past and non differential costs for managerial decisions. SPPH is a reputed publishing and printing house. ... More

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  9. Roha Foods: Bharat Bank Refinances a Mortgage Loan

    Authors: Das, Prashant; Purohit, Prashant;

    Reference No: F&A0578 Pages: 9 Published on: 29, August, 2025

    Abstract: The case explores the intricacies of debt refinancing decisions in the context of large real estate assets. Neelima Patel, representing Roha Foods—a business-to-business food product supplier—faced a crucial financial decision. Having financed the company's expansion with a floating-rate mortgage loan from Cuttak Bank, she was now presented ... More

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  10. Wagh Bakri Tea Lounge: Brewing a new Experience

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0527 Pages: 17 Published on: 8, June, 2022

    Abstract: Wagh Bakri, a packaged-tea company, started operating tea lounges as a forward integration for the company. The goal was to increase both visibility and physical presence across different locations. However, with the increase in demand for social tea drinking, it started running kiosks in addition to lounges with the dual ... More

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  11. Tirupati Oils: Launching a Rice Bran Oil in India during the Covid19 pandemic

    Authors: Karna, Amit; Sharma, Rajat; Shah, Disha;

    Reference No: MAR0534 Pages: 24 Published on: 18, July, 2023

    Abstract: The case outlines how the strategy for launching rice bran oil, a less consumed edible oil, was modified with the onset of the Covid-19 pandemic. Tirupati oil by NK Proteins is one of the top 3 edible oils sold in Gujarat. Three months before the launch of the rice bran oil, ... More

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  12. Essar Steel India Limited: Managing and Turning Around a Distressed Firm in Insolvency

    Authors: Agarwalla, Sobhesh Kumar; Pandey, Ajay; Birmiwal, Nupur; Srivastava, Shreyas;

    Reference No: F&A0571 Pages: 32 Published on: 15, July, 2022

    Abstract: Essar Steel India Limited was one of the first 12 firms admitted for insolvency resolution under a newly created law in India—the lnsolvency and Bankruptcy Code, 2016. The case describes the challenges faced by the professional turnaround firm Alvarez and Marsal India (A&M) that was appointed by the committee of ... More

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  13. Appreciative Inquiry: A Positive Way to Manage Change

    Authors: Gupta, Vishal; Shah, Binita;

    Reference No: OB0229TEC Pages: 9 Published on: 14, March, 2018

    Abstract: In our problems lie our greatest opportunities. Appreciative inquiry creates a dialogic environment that excites imagination. The appreciative conversations that take place one to one, in small groups, and in ever larger circles, serve to build trust and strengthen relationships allowing for the disruption of old patterns of thinking. This ... More

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  14. A Case of HIV at Woodworks Ltd. (A): Jai Shah’s Dilemma

    Authors: Sharda, Kirti;

    Reference No: OB0241(A) Pages: 15 Published on: 23, March, 2020

    Abstract: Raman Basu, an employee at Woodworks Ltd., has tested positive for HIV; Jai Shah, the CEO of the firm (and the protagonist in this case) wants to arrive at a decision whether the employee should be asked to leave the organization or be retained. The case situation offers an opportunity ... More

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