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  1. Entering a competitive B2B market: HMEL's Go-to-Market Strategy - Part B

    Authors: Kaul, Asha; Vijayalakshmi, Akshaya;

    Reference No: MAR0558(B) Pages: 13 Published on: 30, September, 2025

    Abstract: In April 2022, Prabh Das, managing director and chief executive officer of HPCL–Mittal Energy Limited (HMEL), reviewing a study of the customer survey, was still worried about the go-to-market strategy for the launch of polyethylene and additional volumes and new grades of polypropylene products. Over the last approximately 12 years the ... More

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  2. Entering a competitive B2B market: HMEL's Go-to-Market Strategy - Part A

    Authors: Kaul, Asha; Vijayalakshmi, Akshaya;

    Reference No: MAR0558(A) Pages: 18 Published on: 30, September, 2025

    Abstract: In 2021, Prabh Das, managing director and chief executive officer of HPCL–Mittal Energy Limited (HMEL), post a discussion with the Board, decided to foray into the market with polyethylene and newer grades of polyethylene. Was the decision of HMEL right, wondered Das. His concern stemmed from the fact that the ... More

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  3. Sarangpur Cooperative Cattle Feed Factory (ICD-7) **

    Authors: Gupta, V K; Narayanan, A V S;

    Reference No: CMA0161 Pages: 10 Published on: 6, November, 1968

    Abstract: Summarizes the history of a small ready-mixed cattle feed plant planned as part of the ICD project. It refers to the conception and implementation of the cattle feed factory and its paralised nature of operations. It emphasizes the effect of initial administration of project planning, the nature of the practical ... More

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  4. Sarangpur ICD-2 (B) **

    Authors: Gupta, V K; Narayanan, A V S;

    Reference No: CMA0152(B) Pages: 7 Published on: 6, November, 1968

    Abstract: The case goes further into the activities of the Sarangpur ICD and illustrates how administrative decisions can be made more viable. In the text, the project officer is concerned about the cost of artificial insemination in his project. The text brings out the problem of choice between intensification of distribution ... More

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  5. Kishanpur Milk Union (ICD-4) **

    Authors: Gupta, V K; Narayanan, A V S;

    Reference No: CMA0157 Pages: 2 Published on: 6, November, 1968

    Abstract: The text covers the problem of leadership in a cooperative organization and its relationship with its constituents. It shows the process of institution building and emphasizes the role of those responsible for developing such institutions. ... More

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  6. Sarangpur ICD-2 (A) **

    Authors: Gupta, V.K; Narayanan, A V S;

    Reference No: CMA0152(A) Pages: 6 Published on: 6, November, 1968

    Abstract: Introduces the Sarangpur ICD project and its project officer as at the beginning of the project. It tries to illustrate the problems that arise in ranking jobs for status hierarchy. The case illustrates a typical situation in the administrative process of shifting people from one place to another, and how ... More

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  7. The Sarangpur Project ICD/I **

    Authors: Gupta V.K; Narayanan, A V S;

    Reference No: CMA0151 Pages: 16 Published on: 6, November, 1968

    Abstract: This is a general introduction to the Sarangpur Project. The case shows that while there is considerable increase in the animal husbry activities, there is no commensurate increase in funds other resources. It further shows that little is being done to devise a system of appraisal control which would enable ... More

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  8. Sarangpur ICD-2 (C) **

    Authors: Gupta, V K; Narayanan, A V S;

    Reference No: CMA0152(C) Pages: 9 Published on: 6, November, 1968

    Abstract: The text examines the comparative situation between the Sarangpur ICD, the District Milk Procurement Cooperative and the urban liquid milk scheme which provides the market. The case shows, in action, the communications between the PO, his parallel officers in the cooperative and the urban liquid milk scheme and how each ... More

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  9. Jaipuria Institute of Management, Lucknow

    Authors: Vijaya Sherry Chand;

    Reference No: RJMC0028 Pages: 19 Published on: 23, December, 2013

    Abstract: The Director, Jaipuria Institute of Management, Lucknow is preparing to face two challenges: maintaining the educational purpose of transforming students into down-to-earth managers and lifelong champions of the institute, and attracting and retaining good faculty. The case illustrates the institutional processes that a school which is part of a chain ... More

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  10. Central Electronics Ltd (A)

    Authors: Maheshwari, Sunil K; Tripathi, Gireesh;

    Reference No: HRM0248(A) Pages: 17 Published on: 10, February, 2022

    Abstract: In the year 2013, Dr. Nalin Shinghal was selected for the post of Chairman and Managing Director (CMD) of Central Electronics Limited (CEL). Before accepting the offer he felt the need for detailed discussion and understanding with his family before accepting the offer. CEL was a loss-making Public Sector Undertaking (PSU) ... More

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  11. Leading Rejuvenation: Central Electronics Limited (B)

    Authors: Maheshwari, Sunil K; Tripathi, Gireesh;

    Reference No: HRM0248(B) Pages: 27 Published on: 10, February, 2022

    Abstract: Dr. Nalin Shinghal was selected for the post of Chairman and Managing Director (CMD) of Central Electronics Limited (CEL) in the year 2013. He was contended of having led the turnaround of CEL. CEL was a loss-making Public Sector Undertaking (PSU) with many problems of discipline, operational inefficiencies, aggressive unions, skill ... More

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  12. REITs: An Indian Real Estate Euphoria

    Authors: Mundhada, Ketan; Nerkar, Chinmay; Das, Abhiman ;

    Reference No: MCFME0001 Pages: 37 Published on: 9, May, 2024

    Abstract: The case ‘REITs: An Indian Real Estate Euphoria’ primarily aims to educate the students about the investment opportunities in Indian Real Estate Industry. The case aims to educate the students about the Indian Real Estate landscape, the risks, opportunities, and challenges associated when one decides to invest in real estate. ... More

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