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  1. Appreciative Inquiry: A Positive Way to Manage Change

    Authors: Gupta, Vishal; Shah, Binita;

    Reference No: OB0229TEC Pages: 9 Published on: 14, March, 2018

    Abstract: In our problems lie our greatest opportunities. Appreciative inquiry creates a dialogic environment that excites imagination. The appreciative conversations that take place one to one, in small groups, and in ever larger circles, serve to build trust and strengthen relationships allowing for the disruption of old patterns of thinking. This ... More

  2. A Note on Decision-Making

    Authors: Gupta, Vishal; Brahmbhatt, Kruti;

    Reference No: OB0232TEC Pages: 15 Published on: 26, June, 2018

    Abstract: Our lives are defined by the decisions we make. Important decisions are generally made in the face of great uncertainty, with incomplete information and often under time pressure. This note aims to present briefly a model of how we make decisions and the associated heuristics and biases. It provides a ... More

  3. A Note on Agricultural Finance **

    Authors: Desai, D K;

    Reference No: CMA0224TEC Pages: 7 Published on: 27, May, 1972

    Abstract: The note examines the points a farmer should take into consideration while planning to use credit. It examines the various criteria to be considered by the lender as well as the borrower. ... More

  4. A Course on Critical Thinking and Written Communication: The WAC Model

    Authors: Sharma, Meenakshi;

    Reference No: COMM0023TEC Pages: 15 Published on: 17, June, 2019

    Abstract: This technical note presents the pedagogic approach to teaching and sharpening critical thinking and written communication used at the Indian Institute of Management Ahmedabad (IIMA) in the Written Analysis and Communication (WAC) course and provides a conceptual model for the course. Examining both the importance of these objectives and the ... More

  5. Cerenity Sanitizer: Marketing Research for New Product Launch (B)

    Authors: Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A;

    Reference No: MAR0446(B) Pages: 21 Published on: 31, March, 2014

    Abstract: The case deals with marketing research study undertaken to introduce a new product in the market. The company was planning to introduce Cerenity, a toilet seat sanitizer for women who frequently use shared restrooms. The case discusses the conclusive study undertaken involving quantitative marketing research. The research team carried out ... More

  6. Cerenity Sanitizer: Marketing Research for New Product Launch (A)

    Authors: Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A;

    Reference No: MAR0446(A) Pages: 14 Published on: 31, March, 2014

    Abstract: The case deals with the application of marketing research for launching a new product in the market place. The company was planning to enter the Fast Moving Consumer Goods (FMCG) market in India with its new product Cerenity. Cerenity was a toilet seat sanitizer for women who frequently use public ... More

  7. Cognizant: Preparing for a Global Footprint

    Authors: Angur, Madhukar; Manikutty, S; Nukala, Prasad;

    Reference No: BP0328 Pages: 29 Published on: 8, June, 2009

    Abstract: The case describes the challenges in growth faced by a New Jersey-based software company, Cognizant. The company has its Indian office at Bangalore, and operations in many countries. Its growth rate is around 50 per cent per annum. The case looks at different options facing the company in managing this growth ... More

  8. Maintenance Scheduling of Railway Coaching Stock: A Case of Ahmedabad

    Authors: Korgaonker, M G; Raghuram, G;

    Reference No: PROD0214 Pages: 19 Published on: 1, January, 1992

    Abstract: This case describes the maintenance requirements of various passenger trains terminating and originating at Ahmedabad. Based on these requirements, a maintenance schedule must be drawn up, keeping in mind the availability of maintenance facilities. ... More

  9. Innovation in the midst of Uncertainty - A Case Study of Mahindra Reva Electric Vehicles Private Limited

    Authors: Iyer, Lakshmi Shankar; Dutta, Goutam;

    Reference No: PROD0314 Pages: 25 Published on: 9, January, 2017

    Abstract: The case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, while entering the Indian market. The company was able to take up the challenge of making an energy efficient car. As a new product, Reva achieved operational success, developing an electric, low energy car. ... More

  10. Oil and Natural Gas Commission: Towards a Blueprint for Knowledge Management (A)

    Authors: Verma, Sanjay; Dixit, M R;

    Reference No: BP0324(A) Pages: 15 Published on: 21, October, 2008

    Abstract: The case explores ONGC, an Indian Crude Oil producing company. In 2008, two executives of ONGC Mr Rajagopala Rao and Mr Debashish Das were contemplating implementation of Knowledge Management System in their organization. Though the company had already implemented various IT and KM initiatives, it was going through a tough phase ... More

  11. Discount Coupons at BFL: A Privilege for Shareholders or A Means of Wealth Erosion?

    Authors: Ravichandran, N; Narayanaswami Sundaravall; Shah, Bhavin;

    Reference No: O&DS0004 Pages: 8 Published on: 9, January, 2024

    Abstract: Bharat Footwear Limited (BFL) is an Indian upmarket footwear manufacturer with an extensive retail network. The case presents the experience of a customer while purchasing a pair of shoes in a BFL retail outlet in Ahmedabad, India. The purchase price of the footwear was INR 4000. The customer was offered a 20% ... More

  12. A Case of HIV at Woodworks Ltd. (B): A Slew of Curve Balls

    Authors: Sharda, Kirti;

    Reference No: OB0241(B) Pages: 6 Published on: 23, March, 2020

    Abstract: Raman Basu, an employee at Woodworks Ltd., has tested positive for HIV; Jai Shah, the CEO of the firm (and the protagonist in this case) wants to arrive at a decision whether the employee should be asked to leave the organization or be retained. The case situation offers an opportunity ... More

  13. Modernization of Fair Price Shops: A Case of Gujarat (color case)

    Authors: Sinha, Piyush Kumar; Kar, Sanjay Kumar; Jaiswal, Siddharth;

    Reference No: MAR0401 Pages: 21 Published on: 9, October, 2008

    Abstract: S. K. Nanda was evaluating the performance of the exercise on modernizing the Fair Price Shops (FPS) in Gujarat as a Principal Secretary, Civil Supplies, Government of Gujarat. He had undertaken an initiative to make FPS as the major retailing arm of the government. With 16,000 outlets in the state, it ... More

  14. A Case of HIV at Woodworks Ltd. (C): Epilogue

    Authors: Sharda, Kirti;

    Reference No: OB0241(C) Pages: 3 Published on: 23, March, 2020

    Abstract: Raman Basu, an employee at Woodworks Ltd., has tested positive for HIV; Jai Shah, the CEO of the firm (and the protagonist in this case) wants to arrive at a decision whether the employee should be asked to leave the organization or be retained. The case situation offers an opportunity ... More

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