Search results for 'A'

Authors: Roy Dholakia, Ruby; Vora, M N;

Reference No: MAR0270TEC Pages: 20 Published on: 1, January, 1981

Abstract: The note deals with 1) nature of "information" in marketing research, 2) sources of information, 3) description of various data collection approaches, and 4) criteria for selection of the data collection approach. Various methods described are: a) content analysis, b) observational methods, c) question-response method, and other less-used methods of data collection. ... More

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Authors: Sharma, Meenakshi;

Reference No: COMM0024 Pages: 15 Published on: 30, December, 2019

Abstract: The case deals with Axel Motor’s expansion into India and the clash between expectations and communication styles of the Indian subsidiary and Headquarters. While the subsidiary wants to follow a responsive, market-driven approach to product design and marketing strategy, the top management is driven by the strong belief that ... More

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Authors: Vohra, Neharika; Mendonca, Valerie; Sharma, Supriya;

Reference No: CIIE0016 Pages: 3 Published on: 31, January, 2020

Abstract: This short case illustrates the issues in managing people in start-ups, especially while building and growing teams. Rohan, the protagonist, is a young, passionate entrepreneur whose start-up has a proven concept and is pushing towards growth. Rohan, along with his co-founders, Shantul and Niraj, is trying to set rules and ... More

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Authors: Dutta, Goutam;

Reference No: PROD0327(A) Pages: 19 Published on: 22, March, 2021

Abstract: This case deals with a project on establishing a rural piped water supply scheme in a village of Bihar. The Joint Chief Engineer, Public Health Division, Patna, Bihar, wanted to have a meeting to discuss his project. His team consisted of the village head, the Joint Chief Engineer (JEC) or ... More

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Authors: Tewari, Devi D; Rao, V M;

Reference No: CMA0709TEC Pages: 5 Published on: 1, January, 1991

Abstract: This note defines correlation and discusses various forms of correlations. Partial and rank correlations are also discussed, and an example is given to compute linear and rank correlation coefficients. ... More

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Authors: Raghuram, G; Nilakantan, S;

Reference No: PROD0238 Pages: 12 Published on: 3, July, 1997

Abstract: Madura Accessories (MA), a division of Coats Viyella India Limited, was in the tailoring accessories business. MA had sales of Rs 75 crore with a profit before interest and tax of Rs 9 crore. MA supplies interlinings, zips, needles, etc. This case focuses on the supply chain management of the interline business ... More

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Authors: Agarwalla, Sobhesh Kumar; Varma, Jayanth R; Virmani, Vineet;

Reference No: F&A0572 Pages: 19 Published on: 8, December, 2023

Abstract: In January 2021, Sandeep Mathrani, Chief Executive Officer of the troubled real-estate firm WeWork, was evaluating a merger offer from the BowX Acquisition Corporation, a Special Purpose Acquisition Company (SPAC) founded by Vivek Ranadivé of TIBCO Software. WeWork’s financial position remained precarious after a failed initial public offering in September 2019. ... More

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Authors: Damle Shamkant; Roy, Debjit;

Reference No: PROD0300 Pages: 33 Published on: 28, March, 2014

Abstract: Quality management among multiple business units of a large organization is often difficult if each unit is run independently in terms on their quality standards. In this case, participants will discuss how Bukhari Group of Companies should establish a common brand image through standardized quality. Participants should also understand that ... More

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Authors: Vemireddy, Vidya; Deb, Shrey; Yadav, Shweta;

Reference No: CIIE0027 Pages: 17 Published on: 12, October, 2021

Abstract: The business model adopted by Aggois model aimed at resolving the problem of farmer financing — particularly, the lack of receivables financing, which left them (farmers) with no option but to choose between high rates with delayed payments under MSP or prompt payments at lower rates in private transactions. The product ... More

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Authors: Vijaya Sherry Chand;

Reference No: RJMC0013 Pages: 13 Published on: 8, November, 2010

Abstract: The Director of the National Institute of Siddha, Chennai, has to decide on a strategy to meet his objective of developing, promoting, and propagating the science and art of Siddha, an ancient system of medicine. The strategy assumes importance in the light of the recent efforts of the government to ... More

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Authors: Agarwal, Anurag K;

Reference No: BP0364TEC Pages: 9 Published on: 5, October, 2013

Abstract: A contract is entered into by the parties to ensure certainty, but it does not ensure certainty due to several reasons. Act of God and anything beyond the control of the parties is covered by the ‘force majeure’ clause and is recognised by law of contracts. There may be uncertainty ... More

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Authors: Raghuram, G; Subramanian, Usha;

Reference No: PSG0087 Pages: 19 Published on: 24, April, 2003

Abstract: Australia Post (AP) is faced with the issue of continuance of its monopoly status in the standard letter category, and the pressures of meeting social obligations, while ensuring profitability. This case looks into the organizational set up of AP, the different services offered by AP, and an idea of its ... More

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Authors: Patel, Malay R.; Karna, Amit;

Reference No: CIIE0006 Pages: 17 Published on: 12, July, 2017

Abstract: The case is about an online venture that enables believers to pursue their faith in the several Hindu gods and goddesses in India. The beliefs of the around 1.2 billion population of India in the divine, serve as a lucrative market for religious and spiritual services. Further, India is an ideal ... More

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