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Authors: Bhandari, Labdhi R;
Reference No: MAR0092(D) Pages: 10 Published on: 1, January, 1972
Abstract: The case is an extension of Household Products (India) Limited (C). It describes the events that led to the process of decision making for introducing a new brand of soap: idea generation, concept development, product development and testing, marketing mix development for test marketing and the process of test marketing. ... More
Authors: Raghuram, G; Tripathy, Arabinda; Bhatt, Gunjan;
Reference No: PROD0246 Pages: 35 Published on: 12, September, 1999
Abstract: This case discusses a wide range of supply chain issues, ranging from procurement strategies, managing internal operations, to handing despatches to customers, handled at Coil AND sheet Steel Company Limited (CSSL). The implications of such an integrated look at these decisions are evident because of the tight linkages of material ... More
Reference No: PSG0129(A) Pages: 5 Published on: 30, July, 2018
Abstract: S. R. Pandey, Superintending Engineer (SE), Rural Roads Department, Bihar wanted to have a meeting of all the agencies involved, including his other engineers, the contractors to discuss his village road-making project in Pradhan Mantri Gram Sadak Yojona (PMGSY). This case discusses how the concept of work breakdown is used ... More
Authors: Agarwal, Anurag K;
Reference No: BP0345TEC Pages: 11 Published on: 20, July, 2012
Abstract: Are law and ethics different? Is law necessarily ethical? Are all ethical acts legal? These are questions a business manager is confronted with while making business decisions. What is the price he is supposed to pay when he fails to comply legally and/or ethically? Should he care for ethical ... More
Authors: Rai, Rajnish;
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Abstract: In 2008, amidst widespread farmers’ agitation over land acquisition issues, Ratan Tata, despite investing ₹300 crores, was compelled to abandon the Tata Nano project in Singur. Using Kingdon’s multiple agenda setting model, this case examines why despite the huge victory of West Bengal’s Left Front government in 2006 on the motto ... More
Authors: Raghuram, G;
Reference No: QM0229 Pages: 8 Published on: 1, January, 1992
Abstract: This case illustrates a second level application of a spreadsheet. The context is manpower planning in a road transport undertaking. ... More
Authors: Agarwal, Anurag K;
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Abstract: The NHAI chairman was a worried man. He had just learned that the Supreme Court of India had upheld the minority award of the dissenting arbitrator, which was against NHAI. This dispute was between Ssangyong and NHAI regarding the price adjustment clause and a linking factor used to link the ... More
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Abstract: Dr. Ala Narayana, Director, National Institute of Indian Medical Heritage, Hyderabad (NIIMH), in late 2011, is considering a review of the progress of the institute since its foundation in 1956, in order to develop a strategy and an action plan for the future. The need for this planning was felt since NIIMH ... More
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Authors: Sharma, Sunil; Gupta, Parvinder;
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Abstract: Dhruva Advisors, a tax and regulatory firm, was founded in 2014 by Dinesh Kanabar and four partners. From its inception, the firm focused on high-end client work supported by a strong internal culture. Practices such as refraining from active client solicitation, maintaining a non-hierarchical setup, ensuring transparency and empowering associates helped ... More
Authors: Mundhada, Ketan; Nerkar, Chinmay; Murmu, Namrata; Agarwal, Promila;
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Abstract: Arth Designbuild is a new-age company in the construction service sector. It went through a transformation during its formative years and pivoted from a service-centric company to a product-centric one during COVID-19. Arth management faced a series of challenges associated with business continuity because the nature of its operations as ... More
Authors: Sinha, Sidharth;
Reference No: F&A0528 Pages: 26 Published on: 23, February, 2016
Abstract: In 2013-14, the Indian government issued Inflation Indexed Bonds for institutional investors and Inflation Indexed National Savings Securities for retail investors. The immediate trigger for the issue of inflation indexed securities was the coincidence of an increase in trade deficit, an increase in gold imports and a period of high ... More
Authors: Bansal, Vertika; Goyal, Yash; Mehta, Udit; Menon, Amritha; P, Vaishak; Sanwaria, Abhishek; Swaminathan, Anirudh; Das, Abhiman ;
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Abstract: This case answers the key question of why mortgage financing is low in India. It begins with a brief history of the development of housing finance in India and then explores the supply-side and demand-side factors influencing mortgage penetration. A regression analysis has been conducted using the mortgage-to-GDP ratio as ... More
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