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  1. Fugumobile: Breaking New Grounds in China

    Authors: Singh, Kunwar Milind; Trivedi, Shekhar; Jaiswal, Anand Kumar;

    Reference No: MAR0535 Pages: 21 Published on: 13, April, 2023

    Abstract: In 2007, Ranjit Singh and Ravi Shankar Bose founded Fugumobile, a digital marketing firm, in Shanghai, China’s financial hub. Fugumobile served a wide range of clients, including multinational companies (MNCs) and domestic Chinese businesses, by providing various digital marketing services such as e-commerce, customer relationship management (CRM), digital transformation, digital ... More

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  2. Pahelgaon Rural Electric Cooperative (A) **

    Authors: Patel, S M;

    Reference No: CMA0149(A) Pages: 18 Published on: 6, November, 1968

    Abstract: The promoters of a rural electric cooperative, to be established for retailing only electricity, are advised to take up all allied services also. But they have different views on the aims objectives of the rural electric cooperative hence they view the advice from differing angles. ... More

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  3. Case Studies for Hybrid Bajra in High Yielding Varieties Programmes

    Authors: Patel, D A;

    Reference No: CMA0146 Pages: 11 Published on: 4, April, 1968

    Abstract: This is an integrated case on seed input. It deals with the issues on 1) planning for seed production 2) procurement certification of seed, 3) marketing of seed, 4) channelising the agricultural credit supply to the farmers for introducing new seeds. The case is composed over various issues faced y the planners implementors at ... More

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  4. Baalmelo 2024: Weaving Social Fabric Through Experiential Learning in Rural Gujarat

    Authors: Patel, Chintan; Majumdar, Mangalya; Shukla, Kathan; Pandey, Richa;

    Reference No: RJMC0050 Pages: 22 Published on: 16, February, 2026

    Abstract: K.B. Agrawal High School, in the small town of Deesa in Gujarat, hosted Baalmelo (“Children’s fair” in Gujarati) in 2024 under the aegis of Vishwagram Trust, a Gujarat-based nongovernmental organisation. This case examines Baalmelo as a model of cultural exchange, skill development and social learning. In a state shaped ... More

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  5. magicpin: Big is not Bad. But Local is Better

    Authors: Mukherjee, Saral; Abichandani, Anjali;

    Reference No: MAR0536 Pages: 26 Published on: 25, September, 2023

    Abstract: magicpin was a multisided platform that enabled users to discover online and offline offers from merchants and brands through the magicpin app, and to earn rewards and cashback. magicpin facilitated an increase in the sales of partner merchants and brands by diverting consumer traffic, and was paid by the merchants ... More

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  6. GEF India Private Limited: January 2011: Defining the Market Research Problem

    Authors: Jain, Abhinandan; Singh, Vivek;

    Reference No: MAR0488 Pages: 15 Published on: 19, January, 2017

    Abstract: In 2011, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand freedom of GEF, a new company in Andhra Pradesh. Specific focus was to assess overall performance, brand strength and TVC. The results would help preparation of ... More

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  7. Amadubi Rural Tourism Project: Development of Project Risk Management (A)

    Authors: Dutta, Goutam; Santra, Sumitro;

    Reference No: PSG0120(A) Pages: 18 Published on: 8, February, 2015

    Abstract: Rural Tourism is an important feature in development of emerging states in India. This case study, an UNDP funded project with ministry of Tourism, GOI, focuses the problem faced by a NGO in developing a rural tourism in Jharkhand in India for a decade. The management issues are feasibility and ... More

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  8. Rubamin Limited

    Authors: Gandhi, Shailesh;

    Reference No: F&A0472 Pages: 14 Published on: 1, December, 2005

    Abstract: The case is about evaluating strategic planning and identifying key result areas and appropriate performance measures in a multi-divisional chemical company having multiple locations. After unsuccessful diversification efforts in the initial years, the company has focused on three strategic businesses, namely, zinc oxide, cobalt and specialty chemicals. All three businesses ... More

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  9. Bangalore Baptist Hospital (A)

    Authors: Ramani, K V; Rao, Nagesh; Ravi, Livingstone;

    Reference No: CMHS0020(A) Pages: 12 Published on: 11, July, 2012

    Abstract: Dr. Alexander Thomas, CEO, Bangalore Baptist Hospital invited one of the case writers to his hospital to develop a case study. " By God's grace our hospital has grown from an 80 bed secondary care centre to a multi super specialty hospital over the years. We have been awarded the "Excellence in ... More

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  10. Won't Cry Over Spoilt Milk: Amul's Response to Customer's Complaint on Social Media

    Authors: Abhishek;

    Reference No: MAR0450 Pages: 12 Published on: 11, March, 2015

    Abstract: This case traces the turn of events when Neha Tomar, a resident of Gurgaon, posted a complaint about Amul milk on Facebook. The post got over 100,000 shares and was liked by close to 10,000 users on Facebook. This created a flutter as Amul, India’s largest food brand, was known to ... More

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  11. Competition in Hyper-Local E-Grocery Space: Tokri.com

    Authors: Kiran, B S; Sharma, Rajat;

    Reference No: MAR0515 Pages: 14 Published on: 5, January, 2021

    Abstract: Tokri.com, a Pune-based hyperlocal e-grocery player was fighting an uphill battle. Its two main domain rivals, Big Basket and Grofers, with diverse business models, were marginally ahead in the race. Conventional brick-and-mortar players and the unorganised local mom-and-pop stores too were fiercely holding on to customers. Tokri planned a ... More

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  12. CWP: Creating Consumer Insights

    Authors: Tripathi, Sanjeev; Sahay, Arvind;

    Reference No: MAR0464 Pages: 13 Published on: 16, March, 2015

    Abstract: Narayana, the head of Market Dynamic’s (MD) Telecom vertical was working on the data analysis plan for the research on the telecom project that they had done for CWP. CWP was a well known consultant and had conducted a research with MD to generate consumer insights in the telecom ... More

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  13. Aditya Mills Limited

    Authors: Desai, D K;

    Reference No: CMA0066 Pages: 18 Published on: 16, December, 1966

    Abstract: The case is meant for teaching linear programming technique for product mix in a profit maximization problem in a cost minimization problem. ... More

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  14. Janani Evam Bal Suraksha Yojana: The Scheme for protection of Mother and Child in Bihar

    Authors: Mavalankar, Dileep; Ramani, K V; Sharma, Bharati; Shah, Amar; Upadhaya, Mudita; Gupta, Mona;

    Reference No: CMHS0003 Pages: 13 Published on: 26, March, 2008

    Abstract: The goal of reducing maternal mortality is tracked through the proportion of births to skilled attendants. Janani Evam Bal Suraksha Yojana in Bihar is an initiative in this direction. The current scheme provides cash incentives to all the mothers delivering in any government health facility. The scheme has contributed a ... More

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  15. Container Train Operations: Introducing Competition (A)

    Authors: Raghuram, G; Gangwar, Rachna; Morris, Sebastian; Pandey, Ajay;

    Reference No: CIPR0007(A) Pages: 16 Published on: 6, July, 2010

    Abstract: In May 2005, the Committee on Infrastructure took a decision that the Ministry of Railways, in consultation with Planning Commission, would prepare a policy for permitting private and public sector operators to run container trains through the Indian Railways (IR) network. CONCOR, a listed subsidiary of IR, was the only container ... More

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