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  1. Technology Upgradation at Microsign Products: An Exercise

    Authors: Aggarwal, Shalini; Kunwar, Kripa;

    Reference No: F&A0554EX Pages: 7 Published on: 5, January, 2021

    Abstract: On May 15, 2015, Nisheeth Mehta (Chief Executive Officer, Microsign) told Kunal Sharma, his technical officer, that Bharat Nangia, the procurement head of Honda cars, had asked him to show the plastic fasteners manufactured by their company. After examining the products, Nangia had told Mehta, “Though the plastic fasteners are of good ... More

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  2. 99acres.com: Designing an Online Offering

    Authors: Kaul, Subhashini;

    Reference No: MAR0410 Pages: 27 Published on: 14, October, 2009

    Abstract: 99acres.com was started in September 2005 as the first real estate portal in India. This internet portal was dedicated to meet a consumer's information needs in the real estate industry. It was a forum where buyers, sellers, and brokers could exchange information, quickly, effectively, and inexpensively. Though 99acres operated in ... More

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  3. BigBasket.Com: Redefining the Business Model

    Authors: Thomas, Sujo; Abhishek; Vatavwala, Sanket; Sinha, Piyush Kumar;

    Reference No: MAR0492 Pages: 23 Published on: 28, July, 2017

    Abstract: BigBasket.com had emerged as one of the major players in highly competitive Indian online grocery retailing market by employing inventory based model. On 22 March 2016, Big Basket had secured Series D funding worth USD 150 million from the United Arab Emirates-based Abraaj group for driving its future growth. A few days ... More

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  4. Indus Cricket Academy Limited: Constructing the Financial Statements

    Authors: Agarwalla, Sobhesh Kumar;

    Reference No: F&A0556 Pages: 11 Published on: 21, September, 2020

    Abstract: The case covers various accounting transactions, including depreciation, provisions, investments, loans with interest calculations, dividends and income tax. The case can be used to teach accounting procedures such as journalising the transactions, posting into the ledgers, closing and adjusting entries, and preparing the three financial statements. It can also serve ... More

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  5. Pahelgaon Rural Electric Cooperative (B) **

    Authors: Patel, S M;

    Reference No: CMA0149(B) Pages: 10 Published on: 6, November, 1968

    Abstract: Relates to the use of managerial tools rather than the norms for determining the feasibility of a rural electric cooperative. Emphasis is given on the use of breakeven analysis for determining economic feasibility during different phases of electrification and different volumes of turnover after final phase is over in retail ... More

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  6. Bagvel Milk Producers' Cooperative Society

    Authors: Patel, S M;

    Reference No: CMA0086 Pages: 2 Published on: 1, January, 1966

    Abstract: This case is on one of the aspects of functional management in dairying organizations, viz. procurement. The specific aspect dealt with in this case is on local transport of milk up to the pick-up point. An example of a village level Milk Producers Cooperative Society is quoted, which is facing ... More

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  7. General Electric and GE Capital

    Authors: Varma, Jayanth; Jacob, Joshy;

    Reference No: F&A0491 Pages: 21 Published on: 18, April, 2011

    Abstract: The case discusses various options available to GE Capital to manage its liquidity and solvency crises which were aggravated during the height of the financial crisis of 2008. GE Capital needs to decide how to restructure its liabilities to meet its urgent liquidity needs while maintaining its long-term growth and competitive ... More

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  8. Chara Technologies Pvt Ltd: Seed Funding Challenges Before the Investment Committee

    Authors: Jacob, Joshy; Varma, Jayanth R; Mendonca, Valerie;

    Reference No: F&A0575 Pages: 23 Published on: 23, February, 2024

    Abstract: In October 2020, Chara Technologies Pvt Ltd approached IIMA Ventures, a leading start-up incubator in India, for seed funding of INR 50–60 million. Bhaktha Keshavachar and Ravi Prasad had founded Chara Technologies with the aim of producing a new electric motor that would be free of permanent magnets and would be built ... More

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  9. Aviva Life Insurance Company India Limited: Reducing Policy Turnaround Time to Build Customer Satisfaction

    Authors: Banerjee, Arindam;

    Reference No: MAR0397 Pages: 18 Published on: 22, May, 2008

    Abstract: Highlights a process reengineering effort to make business impact. Implication on internal/external stakehloders discussed. ... More

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  10. Megaa Moda Private Limited

    Authors: Varma, Poornima ;

    Reference No: CMA0826 Pages: 13 Published on: 25, October, 2024

    Abstract: In March 2023, Megaa Moda Pvt. Ltd., one of India’s leading shrimp exporting companies, was stuck by an unreasonably high anti-dumping duty of 7.92% imposed by the US Department of Commerce. This had serious repercussions on the revenues of the firm as the US was one of its major markets. As ... More

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  11. Neons Fashion LLP (B): The Setbacks

    Authors: Mukherjee, Saral; Abhishek; Balasubramani, Soundarya;

    Reference No: MAR0509(B) Pages: 3 Published on: 7, October, 2019

    Abstract: Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing and retailing of fashion and costume jewellery items under the brand name of Eternz through different sales channels like ... More

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  12. Tinytrails: Tracking Tiny Milestones

    Authors: Sharma, Rajat; Chandwani, Rajesh ;

    Reference No: MAR0550 Pages: 11 Published on: 29, November, 2024

    Abstract: The Tinytrails mobile application was a comprehensive tool for parents designed to track and support the development of their children from birth to the age of two years. However, despite its potential benefits and the significant need for such a solution, the app did not gain the expected traction. This ... More

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  13. Financial Analysis of Banks

    Authors: Nagar, Neerav;

    Reference No: F&A0545EX Pages: 4 Published on: 20, March, 2019

    Abstract: This short case provides the abridged income statements and balance sheets for two recent years for two public sector banks - Bank of Baroda and State Bank of India. The trends in numbers and few ratios have also been given. The task before the students is to evaluate the performance ... More

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  14. In-Class Exercise on Positioning

    Authors: Jhangiani, Sushil; Abhishek; Koshy, Abraham;

    Reference No: MAR0474EX Pages: 3 Published on: 3, November, 2015

    Abstract: The main objective of this exercise is to help the students to understand the concept of positioning in a better manner. Positioning of product/brand in the minds of customer is one of the most important decisions in marketing strategy. It is important that students understand the basic steps in ... More

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  15. Probability in Finance - II: Numeraire Change in Option Pricing: Select Applications

    Authors: Virmani, Vineet;

    Reference No: F&A0523TEC Pages: 20 Published on: 6, July, 2015

    Abstract: This technical note lays out the necessary background with examples for numeraire change applications in stochastic calculus. Four examples are presented with full workings, including:a) pricing of a call option, b) pricing of an exchange/Margrabe option, c) relationship between forward rates and expected spot rates and d) use ... More

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