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  1. Ahmedabad Textiles Limited

    Authors: Mehta, S C;

    Reference No: MAR0091 Pages: 11 Published on: 1, January, 1971

    Abstract: This case brings out the basic aspects of the marketing concept and can be used to illustrate the major differences between marketing and selling. The company gives the impression that it is selling almost everything it can produce; but a deeper analysis brings out the lack of marketing concept, absence ... More

  2. The Amara Raja Group (B): Transforming The HR Function for Vision 2025 and Beyond

    Authors: Varkkey, Biju; Shaik, Farheen Fathima;

    Reference No: HRM0241(B) Pages: 20 Published on: 2, February, 2023

    Abstract: This case, Amara Raja Group (B): Vision 2025 is set in 2019 where the HR department has gone through multiple interventions commencing in 2017, including building a business specific recruitment strategy, making HR digital, and development of an employee value proposition. With changes in external environment including increased digitisation, automation, and industry 4.0 along ... More

  3. Bankers in India: Corporate Governance and Ethical Leadership

    Authors: Agarwal, Anurag K.;

    Reference No: BP0365TEC Pages: 14 Published on: 10, October, 2013

    Abstract: Banking in India involves difficult decisions regarding being conservative and risk averse, or liberal with much greater propensity to take risks. It boils down to how the bankers, individuals, make decisions which impact and are impacted by the external business environment and also by closely held and practised ethical values. ... More

  4. The Myriad Dubai: Scaling Purpose-built Student Co-Living Communities

    Authors: Meghrajani, Indra; Mukherjee, Saral;

    Reference No: O&DS0008 Pages: 26 Published on: 11, August, 2025

    Abstract: Vikram Rao, Chief Executive Officer (CEO) of Strategic Housing Group (SHG), aimed to establish The Myriad as a global leader in purpose-built student housing. The launch of The Myriad Dubai was marred by the onset of the COVID-19 pandemic, which severely restricted international student mobility. Nevertheless, occupancy at the Dubai ... More

  5. The Torrent Group

    Authors: Chaudhuri, Shekhar; Chandra, Pankaj; Dixit, M R; Koshy, Abraham; Pandey, I M; Rao, Sreenivas S; Rao, V Venkata;

    Reference No: BP0256 Pages: 29 Published on: 8, January, 2001

    Abstract: The case deals with issues faced by the Torrent Group of companies. As of 1998, the group consisted of nine companies in three different businesses, namely health care, energy, and financial services. With the liberalization of the Indian Economy, the business environment of the group as a whole and that of ... More

  6. Leading Rejuvenation: Central Electronics Limited (B)

    Authors: Maheshwari, Sunil K; Tripathi, Gireesh;

    Reference No: HRM0248(B) Pages: 27 Published on: 10, February, 2022

    Abstract: Dr. Nalin Shinghal was selected for the post of Chairman and Managing Director (CMD) of Central Electronics Limited (CEL) in the year 2013. He was contended of having led the turnaround of CEL. CEL was a loss-making Public Sector Undertaking (PSU) with many problems of discipline, operational inefficiencies, aggressive unions, skill ... More

  7. RERA: A Real Estate Mediator

    Authors: Mundhada, Ketan; Singh, Priya; Kaur, Jasleen; Nandi, Titas; Prabakar, Yuthish R; Shukla, Akash; Sethi, Abhishek; Das, Abhiman;

    Reference No: MCFME0002 Pages: 24 Published on: 9, May, 2024

    Abstract: The case “RERA: A Real Estate Mediator” focuses on the concerns of developers, customers and authorities in the Indian real estate market following the 2008 global financial crisis and how the Real Estate (Regulation and Development) Act, 2016 (RERA) is striving to resolve these issues. The case protagonist, Gautam Chatterjee, head of ... More

  8. Expert Advertising Agency

    Authors: Nathan, S V; Bhandari, Labdhi R;

    Reference No: MAR0291 Pages: 32 Published on: 1, January, 1986

    Abstract: Expert Advertising Agency was a mediumsized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More

  9. Indirect Institutional Finance for Agriculture under New Economic Environment

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0770EX Pages: 5 Published on: 1, January, 1998

    Abstract: This case seeks to examine the rationale for innovating indirect agricultural credit portfolios of RFIs and the recent changes in these portfolios of priority sector credit. It also seeks to examine the policy of common lending interest rates for direct credit and indirect agricultural credit, besides non-agricultural credit. ... More

  10. Tata Sons Limited - 2010

    Authors: Dixit, M R, Bhaskar Bhowmik;

    Reference No: BP0356 Pages: 17 Published on: 18, January, 2013

    Abstract: This case provides an opportunity to develop criteria for the selection of a leader who would lead a well established conglomerate. It provides details about the initiatives of the predecessors, the changing environment of businesses, internal concerns and the challenges before the new leader. A list of the contenders for ... More

  11. Industry and Political Finance: The Case of a Committed Industrialist

    Authors: Bhatt, Anil;

    Reference No: BP0167 Pages: 8 Published on: 1, January, 1977

    Abstract: Sets out an industrialist's response to demands, pressures, and threats to help the Congress Party financially during the Emergency. After briefly introducing the subject of political finance by businesses, the first part discusses the relevant political environment during Emergency, the industry and the industrialist, and the types and nature of ... More

  12. 14 Days or 14 Years?

    Authors: Rao, Sreenivas S;

    Reference No: BP0234 Pages: 10 Published on: 4, October, 1995

    Abstract: The case deals with the event of kidnapping of the general manager of Indian Oil Corporation's Guwahati Refinery in 1990, the accompanying effect on the Company, and the actions required by the Company. The case focuses on how the external political and economic environment that affects a company and what kind ... More

  13. Eko: Scaling up a Fintech Start-up in Volatile Market and Regulatory Environments

    Authors: Vohra, Neharika; Ghoshal, Trisha; Sharma, Supriya; Mendonca, Valerie ;

    Reference No: CIIE0018 Pages: 22 Published on: 22, July, 2020

    Abstract: Eko India Financial Services Pvt. Ltd. started in 2007 as a business correspondent (BC) for banks, providing account-opening and cash-in/cash-out (CICO) services for non/underbanked Indian customers. Brothers Abhishek and Abhinav Sinha co-founded Eko. Over the years, responding to multiple opportunities that presented themselves and changing regulations, Eko developed a ... More

  14. The Genisis Of The Cotton Textile Industry In Ahmedabad

    Authors: Tripathi, D; Mehta, M J;

    Reference No: ECO0115 Pages: 14 Published on: 1, January, 1970

    Abstract: The case illustrates the career of the founder of the Ahmedabad Cotton Textile Industry on one hand it illustrates the impact of the environment factors on the growth of business, on the other hand it questions the validity of the popularly held view that caste system prevented the growth of ... More

  15. Computerization of Registration and Stamps Department - SAMPADA, Madhya Pradesh

    Authors: Jain, Rekha;

    Reference No: IITCOE0007 Pages: 26 Published on: 30, May, 2019

    Abstract: The case highlights the design, process changes and implementation challenges deploying web-based solution for property registration - Stamps and Management of Property and Documents Application (SAMPADA) in 2015 in Madhya Pradesh, India. SAMPADA was developed and implemented under the initiative and leadership of the then Inspector General Registration and Superintendent of ... More

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