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  1. Fertilizer Use in Indian Agriculture - Past Growth and Future Needs

    Authors: Desai, G M; Singh, Gurudev;

    Reference No: CMA0307TEC Pages: 4 Published on: 27, November, 1974

    Abstract: Fertilizers play an increasingly important role in agricultural production as the opportunity to bring new l under cultivation diminishes. The use of this input in India began in the early part of this century. From 1942 it has received increasing importance in the food production programmes of the country. Though a ... More

  2. Axel Motors

    Authors: Sharma, Meenakshi;

    Reference No: COMM0024 Pages: 15 Published on: 30, December, 2019

    Abstract: The case deals with Axel Motor’s expansion into India and the clash between expectations and communication styles of the Indian subsidiary and Headquarters. While the subsidiary wants to follow a responsive, market-driven approach to product design and marketing strategy, the top management is driven by the strong belief that ... More

  3. Agricultural Sector in the Economy on the Eve of Independence

    Authors: Desai, G M;

    Reference No: CMA0358TEC Pages: 6 Published on: 1, June, 1976

    Abstract: The agricultural sector in 1947 dominated the Indian economy. It was, however, stagnant for decades. The production performance, particularly with respect to food, was extremely unsatisfactory. The agricultural sector inherited by Independent India was characterized by the handicaps of traditional subsistence agriculture. The problem was not merely raising the productivity but ... More

  4. The Odyssey of Savita and Krishna

    Authors: Rajdhyaksha, Ujvala; Vohra, Neharika; Bhatnagar, Deepti; Moorthy, Ravi;

    Reference No: OB0213 Pages: 16 Published on: 5, March, 2013

    Abstract: This case is in four parts, highlighting the crossroads at which the protagonist Savita finds herself in and the difficulties she faces in balancing her career aspirations with family responsibilities. A Fellow of Indian Institute of Management (IIM) Ahmedabad, Savita’s dilemmas concern working in a prestigious management institute in ... More

  5. Alternate Pathways for Leveraging Digital Technologies in Indian Agriculture

    Authors: Setia, Pankaj; Vemireddy, Vidya; Rathi, Manisha;

    Reference No: CDT0001 Pages: 24 Published on: 12, October, 2021

    Abstract: The case highlights the presence of the digital divide and information divide in agriculture. It suggests two alternative pathways to enhance digital adoption –- human augmented and technology driven. Building upon the fundamental differences in pathways of the above two options –- video dissemination being largely human-augmented, and FarmBeats being ... More

  6. Reliance Power: Renewable Strategy

    Authors: Sinha, Sidharth;

    Reference No: F&A0535 Pages: 29 Published on: 22, December, 2016

    Abstract: In the wake of the December 2015 Paris COP21 (Conference of Parties), and India’s announced renewable energy commitments, Reliance Power is reviewing its renewable energy investments to arrive at a long term strategy for the role of renewable energy in its power generation portfolio and the financing of renewable projects. ... More

  7. Memorable Shaadi (Abridged)

    Authors: Sud, Mukesh; Sharma, Supriya; Mendonca, Valerie;

    Reference No: CIIE0009AB Pages: 4 Published on: 6, November, 2017

    Abstract: Ujwal Kalra founded Memorable Shaadi in 2014 while awaiting admission to the Indian Institute of Management Ahmedabad. The startup offered services connecting clients and vendors in the Indian wedding industry. The case elaborates Ujwal’s journey as an entrepreneur and the choices he made including hiring a co-founder and working remotely ... More

  8. Zoho Corp: Value Driven Business Model

    Authors: Narayanaswami, Sundaravalli ;

    Reference No: STR0492 Pages: 26 Published on: 25, July, 2025

    Abstract: This case study focuses on the Zoho Corporation's unique path in the Indian IT sector with the CEO Sridhar Vembu at the helm of affairs from company headquarters in rural Tamil Nadu. The case investigates Zoho's unconventional journey to becoming a major worldwide SaaS provider in India's evolving IT/ITES ... More

  9. Interpersonel Themes of Indian Youth as Expressed During Sensitivity Training

    Authors: Garg, Pulin K;

    Reference No: OB0082TEC Pages: 11 Published on: 1, January, 1976

    Abstract: The article describes an approch and part of the technology of working with groups. The major focus is in exploring how to be a person with others and not reducing them to enches and shadows of one's own self. ... More

  10. ITC Limited, Bangalore (A)

    Authors: Mathur, Ajeet;

    Reference No: BP0313(A) Pages: 4 Published on: 22, May, 2006

    Abstract: ITC Limited was the first large Indian transnational firm to undertake significant diversification and restructuring as part of its corporate strategy. The diversification strategy was designed by visionary leaders and professional managers from within. The strategy required to be supported by generating profits from low margin high volume traditional businesses ... More

  11. Computronix Solutions Private Limited

    Authors: Dixit, M R; Varkkey, Biju; Chatterjee, Somnath;

    Reference No: BP0306 Pages: 11 Published on: 30, December, 2005

    Abstract: Computronix Solutions Private Limited (CSPL) is a part of the incubator promoted by the Indian Institute of Technology, Delhi, a leading technology institute in India. It is a ?start up' company, set up by the graduates of the Indian Institute of Technology, Delhi. The case describes the early days of ... More

  12. Tanishq: Pricing, Retail Selling and Inventory Management of Jewellery

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0518 Pages: 20 Published on: 9, November, 2020

    Abstract: The Indian jewellery market is highly fragmented and ruled over by local players. Many unethical practices exist in the jewellery market, like the under caratage of gold, misrepresentation of quality, etc. Tanishq, part of Tata Group, is known for maintaining high ethical standards and delivering value to its customers through ... More

  13. Idea Cellular Limited

    Authors: Jain, Rekha; Sinha, Piyush Kumar; Singh, Manjari;

    Reference No: IITCOE0002 Pages: 36 Published on: 8, November, 2010

    Abstract: Idea Cellular Limited (ICL), a part of the Aditya Birla conglomerate, faced transitional challenges in 2008 as it evolved into a pan Indian player using both inorganic and organic growth paths within the extremely competitive mobile market in India. The areas of concern were in the growth of rural business, management ... More

  14. Memorable Shaadi

    Authors: Sud, Mukesh; Sharma, Supriya; Mendonca, Valerie; ;

    Reference No: CIIE0009 Pages: 14 Published on: 6, November, 2017

    Abstract: Ujwal Kalra founded Memorable Shaadi in 2014 while awaiting admission to the Indian Institute of Management Ahmedabad. The startup offered services connecting clients and vendors in the Indian wedding industry. The case elaborates Ujwal’s journey as an entrepreneur and the choices he made including hiring a co-founder and working remotely ... More

  15. Mankastu, AirVisual and IQAir

    Authors: Agarwal, Anurag K. ;

    Reference No: STR0491 Pages: 9 Published on: 27, March, 2025

    Abstract: In 2016, Mankastu, an Indian company, entered into a memorandum of understanding (MoU) with Hong Kong–based AirVisual. The MoU would allow Mankastu to distribute AirVisual’s air quality monitors and purifiers in India. However, when the Swiss company, IQAir, took control of AirVisual, it decided to not honour the existing ... More

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