Reference No: STR0496Pages: 18Published on: 31, December, 2025
Abstract: Arvind Limited, headquartered in Ahmedabad, Gujarat, India, was a leading textile conglomerate and ranked among the world's largest fabric manufacturers. It manufactured and supplied fabrics to global brands, including Calvin Klein, Gap Inc., Tommy Hilfiger, and the U.S. Polo Association. The sustainability-profitability dilemma was one of the key challenges ... More
Reference No: CMA0461(A)Pages: 11Published on: 15, February, 1978
Abstract: Part A raises the following issues: 1) What factors would a rural borrower consider in his decision to substitute formal lenders for informal ones in an area like Dharampur? and 2) What should be the objectives and broad content of the credit policies of the formal lenders who are required to substitute ... More
Reference No: CMA0532Pages: 16Published on: 1, January, 1980
Abstract: The case brings out the achievement and difficulties faced by a fruits and vegetables cooperative in entering export business. The implications of keen competition and the role of technological innovations in the export business of a cooperative are brought out. The case also highlights the need for a positive role ... More
Reference No: MAR0293TECPages: 28 Published on: 1, January, 1987
Abstract: A field exercise to find out prices charged to consumers forms the basis of this note. An attempt was made by student researchers to conceptualize as to what considerations organizations take into account while fixing their prices and pricing strategies. The reasons for a much larger or smaller spread between ... More
Reference No: MAR0386Pages: 15Published on: 20, August, 2007
Abstract: This case describes various marketing activities undertaken by Emami and gives an overview of fairness cream industry, competitors and their strategies to gain a share in the new growing segment. The brand manager wonders whether the new brand will add some value to the corporate brand Emami, whether positioning aimed ... More
Reference No: MAR0496Pages: 21Published on: 5, October, 2018
Abstract: Bharti Airtel, the Indian global Telecommunications Company, witnessed one of its most challenging phases ever. Being the market leader, Airtel experienced a shift from voice to data with its data revenue proliferating. But the new entrant Jio changed the landscape of the Indian Telecom Industry by offering free services and ... More
Reference No: CMA0402TECPages: 18Published on: 16, August, 1976
Abstract: The note points out that sharp acceleration in pesticide use is required to achieve the Fifth Plan targets. For this purpose, it is important to understand the nature of cultivators' effective demand for pesticides. To generate such an understanding and provoke discussion on the subject, the note presents findings of ... More
Reference No: O&DS0004Pages: 8Published on: 9, January, 2024
Abstract: Bharat Footwear Limited (BFL) is an Indian upmarket footwear manufacturer with an extensive retail network. The case presents the experience of a customer while purchasing a pair of shoes in a BFL retail outlet in Ahmedabad, India. The purchase price of the footwear was INR 4000. The customer was offered a 20% ... More
Reference No: CMHS0011TECPages: 12Published on: 24, March, 2011
Abstract: Negligence by doctors has to be determined by judges who rely on experts' opinion and decide on the basis of basic principles of reasonableness and prudence. This brings into a lot of subjectivity into the decision and the effort is to reduce it and have certain objective criteria. The paper ... More
Reference No: CMA0147Pages: 13Published on: 6, November, 1968
Abstract: The study gives the background structural details of a cold storage unit. It deals with the patterns of utilization of the capacity of the cold storage plant and total expenditure incurred for storing the commodities. It raises the problems as to how to increase the volume of business and make ... More
Reference No: CMA0206Pages: 8Published on: 1, October, 1970
Abstract: The case raises the issues of who and how should the farmers' demand for credit be determined. These issues are raised with a view to analyse their policy implications for the supply of credit vis-a-vis availability of credit. The case focuses these problems in the context of changing agriculture. ... More
Reference No: MAR0409Pages: 18Published on: 7, August, 2009
Abstract: Promoted by the Self Employed Women's Association (SEWA), Rudi Multi Trading Company Limited was established in 2004 with the twin objectives of facilitating a linkage between poor rural farmers and rural consumers, and promoting internal generation of funds in villages. The company worked to unite two parties, small and medium farmers ... More
Reference No: MAR0545Pages: 14Published on: 4, July, 2024
Abstract: The present case describes the positioning and growth dilemma faced by Bhupinder Madan and Abhishek Acharya, founders of Theka Coffee, a coffee start-up in western India. Theka Coffee envisioned affordable and easy availability of “fresh cold brewed 100% Arabica coffee”. After a successful launch, scaling up to 14 cafes and a subsequent ... More
Reference No: COMM0005Pages: 13Published on: 13, May, 2009
Abstract: Core Emballage Limited (CEL), Gujarat, India, reached a plateau in 2006 in its business of corrugated packaging solutions. Geographical expansion was not feasible. Although making marginal operating profits, CEL was weighed down by heavy depreciation and interest on loans. The idea of diversifying into unrelated nutraceuticals (nutritional healthcare products) cropped up ... More
Reference No: F&A0177Pages: 31Published on: 1, January, 1970
Abstract: Part I describes the appraisal of a loan application from Hari Kaka (a deficit farmer at the existing level of consumption and output) for financing the sinking of a well, installing a pump-set, and purchasing of loans and repayment of his past debts. It also provides details about Hari Kaka's ... More
