Reference No: STR0492Pages: 26Published on: 25, July, 2025
Abstract: This case study focuses on the Zoho Corporation's unique path in the Indian IT sector with the CEO Sridhar Vembu at the helm of affairs from company headquarters in rural Tamil Nadu. The case investigates Zoho's unconventional journey to becoming a major worldwide SaaS provider in India's evolving IT/ITES ... More
Reference No: MAR0385(B)Pages: 13Published on: 17, August, 2007
Abstract: CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Lever Limited and P&G, the company's managing director and chief executive officer were weighing the risks and benefits of entering the soaps and detergents market. ... More
Reference No: CMA0730Pages: 9Published on: 1, January, 1996
Abstract: The case such with the finance losses suffered by the company and fours on the alternative strategies to hand over the company to the state government or declare lockout and lay off the workers. ... More
Reference No: HRM0249Pages: 12Published on: 25, March, 2021
Abstract: Lakshmi Vilas Bank (LVB) was established as a private sector bank in 1926 in Tamil Nadu. It was set up to serve the financial needs of the people working in small and medium-sized enterprises (SMEs). LVB got into trouble after shifting focus from funding SMEs to funding big corporates. Initially, it ... More
Reference No: PSG0057Pages: 16Published on: 1, January, 1989
Abstract: This case examines the interaction between the Pallavan Transport Corporation and some of the agents in the environment like the consumer, the Madras Municipal Corporation, the Madras Metropolitan Development Authority, the Finance Department, and the Home Department. ... More
Reference No: MAR0439Pages: 19Published on: 10, July, 2013
Abstract: Ashutosh Sinha is managing VIMPL as rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products to improve rural livelihood, he has recently started selling FMCG products through VIMPL network. While seeking to expand the business, ... More
Reference No: PSG0058Pages: 4Published on: 1, January, 1989
Abstract: This case examines the composition of the board of the Pallavan Transport Corporation. The members are drawn from various departments of the Tamil Nadu Government. This in turn affects the decision-making. It also brings out the low-key role of the chairman, who is drawn from either the IAS or IPS. ... More
Reference No: IGPC0003Pages: 27Published on: 10, October, 2025
Abstract: The Emerald Jewel Industry India Limited (EJIIL) exemplifies strategic initiatives like prioritising quality, embracing innovation and implementing effective operational practices that have positioned it as a leader in the Indian gems and jewellery industry. Over the years, the EJIIL has expanded its operations to cater to both domestic and global ... More
Reference No: PROD0285Pages: 28Published on: 21, December, 2004
Abstract: Mr. Bhat, the Senior Vice President, Marketing, of Titan Industries Limited was examining the domestic growth scenario of Titan watches. The sales of Titan Industries Limited as of August 1996 showed a drop of 11 per cent over the previous year. The traditional strengths of Titan have been in marketing, especially retailing, ... More
Reference No: CMA0393TECPages: 5Published on: 6, January, 1976
Abstract: Since 1966-67 the rice yields in Thanjavur started picking up after a period of stagnation. A major part of credit goes to the Adaptive Research Trial Programme (ARTP). The system developed in Thanjavur ensured constant interaction and mutual support between researchers and extension workers. The note describes the system and ... More
Reference No: QM0214Pages: 15Published on: 1, January, 1988
Abstract: This case pertains to a decision situation faced by the Director, Christian Medical College and Hospital, Vellore, regarding computerization, specifically, the choice of mini computer systems with many terminals or local area networks for implementing the recommendations of the internal core committee for computerization. The computer system at CMC Vellore ... More
Reference No: CMA0815Pages: 15Published on: 31, March, 2015
Abstract: Ashutosh Sinha is managing VIMPL as rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products to improve rural livelihood, he has recently started selling FMCG products through VIMPL network. As he decides to expand the ... More
Reference No: CMHS0014(B)Pages: 12Published on: 22, June, 2012
Abstract: The increasing load on CMC hospital services over the years and its consequences on service quality has been a matter of great concern to Dr Suranjan Bhattacharji, the Director of CMC Hospital, Vellore. The hospital resources were getting stretched beyond limits in order to cope with the demand for services. ... More
Reference No: MAR0347Pages: 19Published on: 24, October, 2002
Abstract: The Pallavan Transport Corporation (PTC) was the major urban transport service provider for the city of Madras and its environs. The Corporation had introduced faster services (by reducing bus stoppages), called V and J services, for city buses over some routes. Towards the end of 1987, about 15% of the buses were ... More
