Reference No: STR0495Pages: 21Published on: 13, April, 2026
Abstract: The case examines the history, evolution, and future course of a major online travel booking firm, EaseMyTrip. The case, written from the perspective of one of the founders and based on both primary and secondary data, assesses EMT’s strategic and operational strengths. Moreover, the case poses critical questions about ... More
Reference No: CMA0532Pages: 16Published on: 1, January, 1980
Abstract: The case brings out the achievement and difficulties faced by a fruits and vegetables cooperative in entering export business. The implications of keen competition and the role of technological innovations in the export business of a cooperative are brought out. The case also highlights the need for a positive role ... More
Reference No: BP0036Pages: 7Published on: 1, January, 1969
Abstract: How can marketing orientation be achieved in the formulation and implementation of company policy in the public sector? The case deals with the appreciation of marketing orientation by top managers in the public sector; and raises issues regarding the role of the chief executives in initiating the policy, and their ... More
Reference No: OB0121TECPages: 11, 11, 8Published on: 1, January, 1980
Abstract: This note comprising five segments is exclusively based on the author's experience of design and development processes in the Indian context. The first part of the note states some of the commonalities observed across many organizations. The second part of the note provides a model of the dynamics of organization ... More
Reference No: CMA0675TECPages: 29Published on: 1, January, 1989
Abstract: This note discusses the nature of follow-up exercises by NABARD for its refinance of rural development activities. It gives the proforma for various NABARD returns compiled at branch, district, and regional level by the concerned banks, and the back-up register maintained at branch level for collecting information on loans under ... More
Reference No: MAR0362(A)Pages: 25Published on: 31, May, 2005
Abstract: Bangalore Integrated Systems and Solutions Private Limited ((BISS) was started by a scientist in 1993. It is a technologically driven firm with active interest in developing new products for new markets. Its major product is the shock absorber testing machine used by the automobile industry. The initial years of BISS were ... More
Reference No: PROD0190TECPages: 5Published on: 1, January, 1984
Abstract: Describes an organization's experience in organizing the productivity programme. The technical and organizational aspects are dealt in the context of an engineering industry. The implementation of productivity programme is also discussed with the shop?level experience. ... More
Reference No: MAR0418Pages: 27Published on: 6, October, 2010
Abstract: Established in 1984 and based in India, Hero Honda has become the world's largest two wheeler manufacturer. Over the years, the company made inroads with its famous campaign 'Fill it - Shut it - Forget it' and also had grown to be ?World No.1' two wheeler company in terms of ... More
Reference No: CMA0669TECPages: 11Published on: 1, January, 1988
Abstract: Describes the poverty alleviation programmes in the country. Discusses the factors which hamper the development of rural areas and questions the Sixth Plan strategy of classifying the rural poor as a single category of "rural population below the poverty line." Instead, the note suggests two categories - 1) extremely poor or ... More
Reference No: CMA0419TECPages: 4Published on: 17, December, 1976
Abstract: The community is the smallest territorial group that can embrace all aspects of social life. According to Macabre and Page, the bases of community are locality and community sentiment. Merton views social structure as comprising "the patterned arrangements or role-sets, status-sets, and status sequences." The Indian village community for example ... More
Reference No: BP0412TECPages: 7Published on: 12, July, 2017
Abstract: The Constitution of India constitutes India as a Union of States. Having given all the governing powers to the combine of the legislature and executive, it carves out certain basic rights for the individual against the state power, as the Fundamental Rights. The rights include the right of equality, freedom ... More
Reference No: CMA0707TECPages: 12Published on: 1, January, 1991
Abstract: The note provides a framework for analysing agricultural and rural development policies. Four models are used 4-S to link spatial, seasonal, sectoral, and social aspects of a policy. 3-A to link access, assurance, and ability. Socio-ecological paradigms to analyse the relationship between ecological variables and portfolio choices of the households. ... More