Search results for 'and'

Authors: Desai, D K;

Reference No: CMA0538(E) Pages: 32 Published on: 1, January, 1981

Abstract: Pertains to the sub-project on Agricultural Research. With a very laudable objective to help accelerate research on tree crops, this activity was included as a sub-project. The case raises the question of relevance of the type of research to be included in this sub-project. It also raises questions as to ... More

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Authors: Jaiswal, Anand Kumar; Shrivastav, Arpita;

Reference No: MAR0389 Pages: 9 Published on: 9, November, 2007

Abstract: This case is about a marketing research study conducted on brand extensions of Dettol. Dettol as a brand has got immense trust and loyalty from consumers. To achieve fast growth and leverage the Dettol brand name, Reckitt Benckiser India Limited introduced a number of brand extensions. Some of these extensions ... More

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Authors: Chandwani, Rajesh; Mukherjee, Saral; Meghrajani, Indra ;

Reference No: MAR0548 Pages: 18 Published on: 18, December, 2024

Abstract: The Government of India was making various attempts to revive the Sujani weaving craft. Craftspeople faced various challenges such as lack of demand, rising costs of raw material, unremunerative operations and disinterest among the younger generation in continuing with the craft. Only three families bearing the “Sujaniwala” surname practised the ... More

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Authors: Jaiswal, Anand Kumar; Palan, Harit; Jain, Ingita;

Reference No: MAR0470(A) Pages: 25 Published on: 31, March, 2015

Abstract: Launched in 2005, Aava natural mineral water is one of the key brands in the natural mineral water market in India. It had sales of over Rs. 15 crore (150 million) in 2012 and it is the second largest brand and a volume leader in the natural mineral water category. The case discusses the ... More

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Authors: Jaiswal, Anand Kumar; Palan, Harit; Jain, Ingita;

Reference No: MAR0470(B) Pages: 10 Published on: 31, March, 2015

Abstract: Launched in 2005, Aava natural mineral water is the second largest brand in the Indian natural mineral water market. Over the years brand has established its volume leadership in its product category. The case discusses the dilemma faced by the top management in dealing with the issues related to brand positioning ... More

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Authors: Sharma, Meenakshi;

Reference No: COMM0006(A) Pages: 7 Published on: 26, February, 2010

Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More

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Authors: Jaiswal, Anand Kumar; Shrivastav, Arpita; Kothari, Dhwani;

Reference No: MAR0388 Pages: 32 Published on: 20, August, 2007

Abstract: This case is about the evolution of a parent brand and its subsequent extension into different product categories. Dettol as a brand has received immense trust and loyalty from consumers. Since the 1930s when Dettol was introduced in India, it has steadily created a deep entrenched position in the mind ... More

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Authors: Sharma, Nivedita; Sahay, Arvind;

Reference No: MAR0416(B) Pages: 21 Published on: 21, September, 2010

Abstract: The objective of the case is to evaluate and develop suitable market research to enhance understanding of customer perception of a firm; construct the brand idea from the market research; evaluate the success of advertising in increasing brand recall, attitude, relationship building and customer acquisition in a retail financial services ... More

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Authors: Jain, Abhinandan K; Sinha, Piyush Kumar; Vyas, Preeta H; Saha, Jahar;

Reference No: MAR0358(C) Pages: 9 Published on: 8, November, 2004

Abstract: The Director of National Institute of Tobacco was faced with the decision problem of pricing of mini cigarettes in India with a focus on likely recommendation to government regarding excise duty (For details refer to Bingo Brands A and B). The case describes the research design and the results obtained ... More

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Authors: Bandyopadhyay, T.; Raghuram, G; Sisodia, Neeraj;

Reference No: CMA0811(A) Pages: 26 Published on: 1, January, 2005

Abstract: Chilli is the main earner in the Indian spices export basket. In 2003,, incidents of adulteration of chilli powder (using carcinogenic dyes) by some unscrupulous and careless exporters led to large-scale product recalls in the UK and tainted the image of the Indian spice export industry. This resulted in a complete ... More

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Authors: Dholakia, Ravindra H;

Reference No: ECO0362 Pages: 1 Published on: 26, December, 2016

Abstract: The case illustrates application of the concepts of demand elasticities of an agricultural product with high protein contents - pulses. It considers the current situation where good monsoon has raised hopes for the bumper crop of pulses in India. Form a deficit of about 20% met by imports the county now ... More

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Authors: Raghuram, G;

Reference No: QM0238 Pages: 4 Published on: 9, August, 1996

Abstract: This case exercise enables an understanding of applying Queuing models in the context of Queues in a post office. The issues of universalization of country due to computerization, appropriate segmentation of client system to help demand analysis are also highlighted. ... More

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Authors: Roy, Subhadip; Dandge, Priyanka;

Reference No: MAR0555 Pages: 12 Published on: 26, February, 2025

Abstract: Richa Sharma (Richa) the cofounder of CURRYiT, a brand of Indian cooking pastes was pondering over the future of her newly found venture in early 2024. The company had to overcome quite a few challenges to sustain itself and grow over time. First and one of the major challenges was managing ... More

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