Register / Login
All
  1. Home
  2. Search results for: 'communications for ma'

Filter By

Discipline
  1. Accounting (1)
  2. Communication (32)
  3. Ethics and Governance (4)
  4. Finance (3)
  5. Human Resource Management (14)
  6. IT and Systems (10)
  7. Innovation and Entrepreneurship (15)
  8. International Business (1)
  9. Marketing (39)
  10. Operations Management (23)
  11. Organizational Behaviour (39)
  12. Public Policy and Law (11)
  13. Strategic Management (39)
Language
  1. English (94)
Sector
  1. Agriculture and Animal Husbandry (4)
  2. Banking Finance Insurance (BFI) (6)
  3. Cooperatives (1)
  4. Education (5)
  5. Government (17)
  6. Health (3)
  7. Infrastructure (4)
  8. Manufacturing (34)
  9. Miscellaneous (11)
  10. Public Sector (11)
  11. Telecom and Software (8)
  12. Trade (1)
  13. Transportation and Logistics (9)
State
  1. Assam (3)
  2. Delhi (3)
  3. Gujarat (14)
  4. Jharkhand (1)
  5. Karnataka (4)
  6. Maharashtra (8)
  7. Odisha (1)
  8. Uttar Pradesh (2)
Product Type
  1. Case (94)
  4. Exercise (3)
  5. Graphic Case (1)
  7. Technical Note (28)

Search results for 'communications for ma'

Related Searches: communications for mana, communications for managemen, communications for management

per page

  1. Suryodaya Private Limited

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0070 Pages: 8 Published on: 1, January, 1966

    Abstract: The case deals with introductory problems faced by the company in introducing a new product in the market bottled cooking adoption of which requires considerable changes in cooking habits. The situation presents problems involved in the diffusion of innovations among consumers. Students are expected to make recommendations to the company ... More

    Buy Case

  2. Jasmine: A Case Study

    Authors: Banerjee, Bibek;

    Reference No: MAR0324 Pages: 19 Published on: 15, June, 1999

    Abstract: In early January 1996, Mr Peter Thomas, Senior Brand Manager of Biltek Tea (India) Limited (BTIL), was reviewing the recent sales performance figures of Jasmine, a premium dust tea brand that he was handling. Although Jasmine was the market leader in southern India, Mr Thomas was concerned about the stagnant growth ... More

    Buy Case

  3. Security Belt Limited

    Authors: Mukhopadhyay, Sipra;

    Reference No: MAR0315 Pages: 23 Published on: 25, June, 1998

    Abstract: The case relates to the problem of a small entrepreneur who wants to capture and exploit a large latent market of safety devices for fall protection. The acceptability of these products has been confined to a few organizations with a positive orientation towards safety. The problems facing the company are ... More

    Buy Case

  4. Indian Railways' Computerized Passenger Reservation System

    Authors: Jain, Rekha; Raghuram, G;

    Reference No: QM0213 Pages: 21 Published on: 1, January, 1988

    Abstract: Computerization of the Passenger Reservation System (PRS) is a key strategy in the corporate plan (1985- 2000) of the Indian Railways. As a part of this strategy, computerized PRS had been implemented in Delhi, Madras, Bombay and Calcutta by the end of 1988. The PRS in the secondlevel cities of Hyderabad, ... More

    Buy Case

  5. Launching the Magnite in Times of the Pandemic: Nissan’s Resurgence in India

    Authors: Karna, Amit; Kureshi, Bushra;

    Reference No: STR0473 Pages: 20 Published on: 20, November, 2023

    Abstract: In 2019, Nissan India found itself facing a turbulent market situation as it contested market space against 14 competitors. Some of its recent product launches had not been well-received, and dealers nationwide were sceptical of associating with Nissan. The following year, Nissan appointed Rakesh Srivastava as the new Managing Director of Nissan ... More

    Buy Case

  6. Indian Railways: Freight Operations Information System

    Authors: Jain, Rekha; Raghuram, G;

    Reference No: QM0230 Pages: 44 Published on: 1, January, 1992

    Abstract: This case describes the project identification formulation and implementation aspects of the computer based freight Operations Information System (OIS) being planned on Indian Railways (IR). This system is expected to bring about improved efficiency through modernization in information handling and decision-making processes, as well as a qualitative change in the ... More

    Buy Case

  7. Airtel: Pricing in an Era of Cannibalization and Transition to Data

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0496 Pages: 21 Published on: 5, October, 2018

    Abstract: Bharti Airtel, the Indian global Telecommunications Company, witnessed one of its most challenging phases ever. Being the market leader, Airtel experienced a shift from voice to data with its data revenue proliferating. But the new entrant Jio changed the landscape of the Indian Telecom Industry by offering free services and ... More

    Buy Case

  8. Advertising Message Strategy

    Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

    Reference No: MAR0454TEC Pages: 10 Published on: 30, March, 2015

    Abstract: The objective of this article is to help develop an understanding of message strategy and using it to develop an advertising planning model. This article describes Vaughn’s FCB grid that has been widely applied in this filed and elaborates how this framework can be used to develop an advertising ... More

    Buy Case

  9. Advertising Design and Creative Execution

    Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

    Reference No: MAR0453TEC Pages: 12 Published on: 30, March, 2015

    Abstract: The note illustrates ‘how’ a message can be communicated to the target audience adopting various creative approaches: Comparative, Inoculative and Refutational. It demonstrates the emotional (humour, sex, lifestyle, fear and scarcity) and rational (feature and price) appeals used in communication to attract audience to the brand. It then describes and ... More

    Buy Case

  10. All Aboard the Metro Rail? LTMRHL's Campaign for Stakeholder Support

    Authors: Kaul, Asha; Chaudhri, Vidhi;

    Reference No: COMM0012 Pages: 11 Published on: 16, November, 2015

    Abstract: The Brand Ambassador campaign was launched in Hyderabad on January 8, 2013 with the intent to bring awareness and dispel negativity about the Metro Rail project. A two-year review in 2015 revealed that although many of the initial problems had been overcome, and negativity considerably reduced, the campaign had only achieved partial sucess. ... More

    Buy Case

  11. A Course on Critical Thinking and Written Communication: The WAC Model

    Authors: Sharma, Meenakshi;

    Reference No: COMM0023TEC Pages: 15 Published on: 17, June, 2019

    Abstract: This technical note presents the pedagogic approach to teaching and sharpening critical thinking and written communication used at the Indian Institute of Management Ahmedabad (IIMA) in the Written Analysis and Communication (WAC) course and provides a conceptual model for the course. Examining both the importance of these objectives and the ... More

    Buy Case

  12. Oral Agreements, Implied Terms and the Context: Wells v Devani

    Authors: Pathak, Akhileshwar;

    Reference No: BP0435 Pages: 9 Published on: 29, March, 2019

    Abstract: Most business contracts are meant to be in writing, on standard terms. However, with the facilities of communications, businesspersons will talk business on the phone. With this, contentions will arise, whether they were only negotiating or had gone the distance and made a contract. If they have contracted, what are ... More

    Buy Case

  13. Oriental Home Products Limited

    Authors: Banerjee, Bibek;

    Reference No: MAR0343 Pages: 13 Published on: 21, September, 2001

    Abstract: This case describes the Marketing Manager's decision dilemma in developing a value proposition, and communication strategy for a new fabric wash product. The manager has to evaluate the pros and cons of all communication options in context of a line-extension strategy that, interestingly, is in the form of a new ... More

    Buy Case

Items 46 to 60 of 137

per page

My Cart

You have no items
in your shopping cart.

video title

video content