Reference No: MAR0124TECPages: 16 Published on: 1, January, 1974
Abstract: The note describes the marketing research scene in India, based on data provided by a few good marketing research agencies. It describes the kind of marketing research studies that are carried out by selected research agencies in India, and also gives relevant information about a few reputed agencies. It attempts ... More
Reference No: MAR0438Pages: 11Published on: 13, August, 2013
Abstract: The case illustrates the sequence of events that played out between the customer and his interaction with a Bank from which he availed a credit card and a loan. The failure of service deliverables and deficiencies in the processes of the bank resulted in default of the loan amount and ... More
Reference No: PSG0107Pages: 13Published on: 1, January, 2009
Abstract: The top management of MPSEZ met to decide on the final price band of its public issue, which was the first of its kind in India. While the lead underwriter had suggested a price band of Rs. 400-440, the company officials were not very sure about the same. It was ... More
Reference No: ECO0314TECPages: 8 Published on: 1, January, 1989
Abstract: The note provides time series data on some important macro-economic variables that are useful for students of international banking and finance. Such data are included for both, the world as a whole as well as India, and comparison and brief analysis of them has been attempted. ... More
Reference No: MAR0362(B)Pages: 1Published on: 31, May, 2005
Abstract: This case describes events subsequent to these describes in "Bangalore Integrated Systems and Solutions Private Limited (BISS) (A)" (MAR0362) case. The company has developed new products which have found acceptance. It has seated up its operations in roots. ... More
Reference No: CMA0169Pages: 10Published on: 21, March, 1969
Abstract: In June 1969, agriculture in Thanjavur district of Madras state was facing an unprecedented draught. Due to an unforeseen delay of monsoon in catchment areas, Cauvery reservoirs had reached an all time low. The 'Granary of South' as the district was known from time immemorial, was threatened with famine. The problem ... More
Reference No: ECO0269TECPages: 9Published on: 1, January, 1980
Abstract: The note discusses the various risk factors involved in investment analysis, the need to consider them, and the methods to handle them in investment decisions. ... More
Reference No: BP0285Pages: 23Published on: 23, January, 2003
Abstract: This is a unique case of its kind providing an opportunity to see the linkages between the corporation and its customers from an integrated perspective. It describes the steps initiated by the top management of Cosmo Films Limited, a company in the business of packaging films, to build the customer ... More
Reference No: ECO0348Pages: 27Published on: 31, December, 2002
Abstract: This paper deals with the evaluation of the civil aeronautics sectors since the 1930s in the background of Government intervention & technological changes. The paper has tried to contrast the active interference by European nations in the domestic aviation sector with the comparatively "hands off" approach of the US, and the ... More
Reference No: MAR0475Pages: 18Published on: 16, February, 2016
Abstract: OGQ was founded by Geet Sethi and Prakash Padukone with the mission to support potential Olympic medal winners, in achieving their dream, with the help of all the stakeholders; and the vision to scout for potential talent and identify their needs. It had eminent personalities from sports who understood the ... More
Reference No: CMA0418TECPages: 18Published on: 17, December, 1976
Abstract: This note briefly describes the appraisal methodology followed by the government in undertaking major irrigation projects in India. It then describes some of the circumstances which led the government to sponsor studies on this aspect of investment decision-making. It also discusses the main results of the sponsored studies before discussing ... More
Reference No: CISG0005TECPages: 28Published on: 1, January, 1992
Abstract: This note is meant to give an introduction to stepwise refinement as a method of describing/developing an algorithm, which can be later converted to a computer program in a procedural language like BASIC, FORTRAN, or PASCAL. In developing an algorithm in this strategy, using an informal language is convenient. ... More
Reference No: CMA0208Pages: 4Published on: 18, November, 1970
Abstract: This case brings out the importance of functional and channel relationship of Taluka Purchase and Sales Unions in the fertilizer distribution channel, especially in the present context of decontrol of fertilizers. It also tackles the relationship between the functions to be performed and the decisions about he distribution channel. ... More