Register / Login
All
  1. Home
  2. Search results for: 'cases 2023'

Filter By

Discipline
  1. Accounting (1)
  2. Communication (2)
  3. Economics (1)
  4. Finance (2)
  5. Human Resource Management (1)
  6. Innovation and Entrepreneurship (4)
  7. International Business (1)
  8. Marketing (5)
  9. Operations Management (1)
  10. Organizational Behaviour (1)
  11. Public Policy and Law (1)
  12. Strategic Management (3)
Language
  1. English (8)
Sector
  1. Agriculture and Animal Husbandry (1)
  2. Banking Finance Insurance (BFI) (1)
  3. Cooperatives (1)
  4. Government (1)
  5. Infrastructure (1)
  6. Miscellaneous (1)
  7. Public Sector (1)
  8. Trade (1)
State
  1. Gujarat (2)
  2. Karnataka (2)
  3. Maharashtra (1)
  4. West Bengal (1)
Product Type
  1. Case (9)

Your search 'marketing cases 2023' did not match any products.
Showing results using some of your search terms 'marketing cases 2023'

Search results for 'cases 2023'

per page

  1. The 'Uber of Procurement': BuyHive and its Growth Dilemma

    Authors: Kaul, Asha; Desai, Avani; Sharma, Sanjeev; Chakravarty, Urjani; Arora, Shubhda;

    Reference No: COMM0030 Pages: 17 Published on: 28, December, 2023

    Abstract: BuyHive, a sourcing platform, had been launched in 2020 during the pandemic. It was a Business-to-Business (B2B) tech-enabled sourcing and aggregator platform that connected buyers with suppliers using global sourcing experts and technology. After three years of organic growth, the company made projections, charting exponential growth of USD 600 million in ... More

    Buy Case

  2. Megaa Moda Private Limited

    Authors: Varma, Poornima ;

    Reference No: CMA0826 Pages: 13 Published on: 25, October, 2024

    Abstract: In March 2023, Megaa Moda Pvt. Ltd., one of India’s leading shrimp exporting companies, was stuck by an unreasonably high anti-dumping duty of 7.92% imposed by the US Department of Commerce. This had serious repercussions on the revenues of the firm as the US was one of its major markets. As ... More

    Buy Case

  3. WanderingJane: Empowering Solo Women Travellers

    Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; Mall, Sunita ;

    Reference No: STR0486 Pages: 16 Published on: 19, May, 2025

    Abstract: It was December 07, 2023. Garima Pande and Akshat Sharma, the founders of WanderingJane (WJ)—a Bengaluru-based travel startup catering to solo female travellers—were contemplating the company’s future directions. They were considering how to put their best foot forward: whether to concentrate on the current segment of solo female travellers, ... More

    Buy Case

  4. Mindspace Refinances with Green Bonds: The Story of REIT Management in India

    Authors: Das, Prashant; Ratra, Siddharth ;

    Reference No: F&A0577 Pages: 25 Published on: 20, March, 2025

    Abstract: Mindspace Business Parks REIT, one of India’s premier commercial real estate investment trusts, faced a critical challenge in 2023: managing rising interest rates while pursuing sustainable growth. With a portfolio valued at INR 298 billion and a commitment to green development, Mindspace pioneered India’s first green bond issuance at the ... More

    Buy Case

  5. Pramukh Swami Maharaj Shatabdi Mahotsav: Event Scale

    Authors: Gupta, Vishal; Gandhi, Manan;

    Reference No: ADCLOD0003 Pages: 34 Published on: 25, November, 2024

    Abstract: The case discusses the organisation – planning, construction, running and the winding-up – of the month-long Pramukh Swami Maharaj (PSM) Shatabdi Mahotsav (centenary festival) on a gigantic 600-acre site called the ‘Pramukh Swami Maharaj Nagar ’ held at the outskirts of Ahmedabad, Gujarat from December 15, 2022 to January 15, 2023. The case presents the details of ... More

    Buy Case

  6. Shriram Transport Finance Company Ltd: Adoption of Fintech

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0508 Pages: 19 Published on: 17, October, 2019

    Abstract: Shriram Transport Finance Company Ltd. (STFCL), flagship company of Shriram group, India’s largest player in commercial vehicle finance is trying to transition to Fintech based model from Relationship based model in order to provide end consumers with speed, convenience, choice and savings as digital transactions had reached an all-time ... More

    Buy Case

  7. Theka Coffee: Cold Brew Getting Hotter?

    Authors: Dayal, Smita; Nerlekar, Varsha; Roy, Subhadip;

    Reference No: MAR0545 Pages: 14 Published on: 4, July, 2024

    Abstract: The present case describes the positioning and growth dilemma faced by Bhupinder Madan and Abhishek Acharya, founders of Theka Coffee, a coffee start-up in western India. Theka Coffee envisioned affordable and easy availability of “fresh cold brewed 100% Arabica coffee”. After a successful launch, scaling up to 14 cafes and a subsequent ... More

    Buy Case

  8. Binks: Pitching a Customised Tailoring Services Startup

    Authors: Mendonca, Valerie; Sharma, Supriya; Kulkarni, Vaibhavi;

    Reference No: CIIE0031 Pages: 21 Published on: 10, January, 2025

    Abstract: Binks was founded in 2019 by Aamna Khan and Raj Vardhan, as a platform that enabled customised tailoring solutions for Indian wear. With the objective of catering to Indian customers, Binks hoped to capture a share of the country’s USD 60 billion women's apparel market. Its primary customers were working women ... More

    Buy Case

  9. Printall Company Limited **

    Authors: Bhattacharyya, S K; Jaikumar, V;

    Reference No: F&A0098 Pages: 24 Published on: 1, January, 1968

    Abstract: A consultant has given the report that large profits could be made if the company works three shifts instead of the present one shift. While discussing this at a meeting, all the differences between the sales and the production departments come out. In the class, solutions to the problems raised ... More

    Buy Case
per page

My Cart

You have no items
in your shopping cart.

video title

video content