Search results for 'AND OR'

Authors: Mohan, Manendra;

Reference No: MAR0219TEC Pages: 25 Published on: 1, January, 1979

Abstract: Explains how advertising helps to bridge the communication gap between producers and consumers. Personal selling and advertising are two forms of business communications to which consumers respond. Advertising is done in a nonpersonal manner through intermediaries or media. The function of advertising is to contribute towards the greater availability ... More

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Authors: Sharma, Meenakshi;

Reference No: COMM0006(A) Pages: 7 Published on: 26, February, 2010

Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More

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Authors: Mathur, Ajeet;

Reference No: BP0446 Pages: 11 Published on: 14, December, 2020

Abstract: This case introduces the genre of “wicked problems” in strategy. InspirOn Engineering is a third-generation textile machinery family business. The patriarch, in his 72nd year, has announced his retirement without a succession plan. Chinese acquisitions in Germany have transformed the competitive landscape into two business divisions. The leadership has to ... More

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Authors: Ravichandran, N.; Patel, Nikunjkumar;

Reference No: O&DS0005EX Pages: 3 Published on: 22, April, 2024

Abstract: Palak Sheth is the proprietor of Vastrapur Widgets Limited (VWL), which manufactures widgets for machines that produce engineering goods. Sheth is facing a dilemma regarding an export order for 1,000 units. The dilemma is whether VWL should use the existing raw material or discard it and use new raw material, which ... More

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Authors: Bandyopadhyay, T.; Raghuram, G; Sisodia, Neeraj;

Reference No: CMA0811(A) Pages: 26 Published on: 1, January, 2005

Abstract: Chilli is the main earner in the Indian spices export basket. In 2003,, incidents of adulteration of chilli powder (using carcinogenic dyes) by some unscrupulous and careless exporters led to large-scale product recalls in the UK and tainted the image of the Indian spice export industry. This resulted in a complete ... More

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Authors: George, P S;

Reference No: CMA0043(A) Pages: 17 Published on: 1, January, 1965

Abstract: The case covers the attempts made by the State Government in finalizing its plan for a period of five-years. The Working Committee appointed by the Government considers the availability of resources and resource allocation and the steps to be taken for implementing the Plan. ... More

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Authors: Gupta, Tirath;

Reference No: CMA0491TEC Pages: 9 Published on: 1, January, 1979

Abstract: Forest Development corporations have been formed in 16 state and Union Territories in India with the objective of intensive forest management through facilitating the flow of institutional finance. The note discusses the procedures and problems of acquiring institutional finance for forestry development projects. Steps to enhance bankability of such projects have ... More

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Authors: Bhandari, Labdhi R;

Reference No: MAR0092(D) Pages: 10 Published on: 1, January, 1972

Abstract: The case is an extension of Household Products (India) Limited (C). It describes the events that led to the process of decision making for introducing a new brand of soap: idea generation, concept development, product development and testing, marketing mix development for test marketing and the process of test marketing. ... More

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Authors: Namboodiri, N V; Desai, Bhupat M;

Reference No: CMA0638 Pages: 6 Published on: 1, January, 1987

Abstract: Since the supply of groundnut could not keep pace with the rising demand, it received considerable attention in the credit control operations of RBI. Both groundnut and groundnut oil have been under the provisions of Selective Credit Control and the lending norms were either tightened or relaxed depending upon the ... More

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Authors: Roy, Subhadip; Matta, Nikita;

Reference No: MAR0556 Pages: 21 Published on: 30, April, 2025

Abstract: The case study is centred around Amar Chitra Katha (ACK), discussing the developments and trends for the company after 2010. The brand underwent significant changes both internally and externally between 2010 and 2024. The discussion dilemma is related to the growth strategy around managing the 4Ps and the collaborative strategies through which the ... More

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Authors: Menon, C D;

Reference No: BP0119TEC Pages: 6 Published on: 1, January, 1978

Abstract: The note gives an overall picture of the formulation and implementation of corporate strategy, with emphasis on small and medium-scale entrepreneurs. ... More

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Authors: Seshan, Suresh A;

Reference No: F&A0130TEC Pages: 21 Published on: 1, January, 1970

Abstract: Describes some of the more common accounting records and procedures used by business organizations to prepare financial statements. The accounting records described are the journal and the ledger; the procedures of journalizing and ledger posting, and adjusting and closing processes are also dealt with. ... More

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Authors: Varkkey, Biju; Shah, Virangi;

Reference No: HRM0249 Pages: 12 Published on: 25, March, 2021

Abstract: Lakshmi Vilas Bank (LVB) was established as a private sector bank in 1926 in Tamil Nadu. It was set up to serve the financial needs of the people working in small and medium-sized enterprises (SMEs). LVB got into trouble after shifting focus from funding SMEs to funding big corporates. Initially, it ... More

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