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Authors: Roy, Subhadip; Singh, Jyoti; Choudhary, Shruti;
Reference No: MAR0540 Pages: 12 Published on: 17, April, 2024
Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More
Authors: Sehgal, Swati; Mukherjee, Saral; Sharma, Sunil;
Reference No: STR0455(A) Pages: 29 Published on: 31, March, 2021
Abstract: The case describes the growth trajectory of Vodafone Gujarat, one of the most successful circles of Vodafone India. Successive leaders of Vodafone Gujarat followed a highly entrepreneurial approach for building a market leadership position in urban and rural markets. The case provides a detailed description of how to execute growth ... More
Authors: Agarwal, Promila; Karna, Amit;
Reference No: CIIE0013 Pages: 15 Published on: 22, March, 2019
Abstract: AuthBridge is a leading Background Screening & Risk Assessment Company. Founded in 2005, its mission is to be among the top and dominant in every line of business it undertakes with its creative, continually improving solutions. AuthBridge has 200 clients in 2015, and wishes to grow to serve 2000 clients by 2020. The case outlines the ... More
Authors: Gupta, Parvinder;
Reference No: OB0205(A) Pages: 22 Published on: 1, May, 2009
Abstract: Regency Hospital Limited, a multi-specialty hospital in Kanpur, India was founded by Dr. Atul Kapoor in 1995. The hospital had grown over the years. However, there were a number of issues that were yet to be dealt with. The case describes the struggles that the founder went through in setting up ... More
Authors: Kedas, Satishwar; Sinha, Ankur;
Reference No: CIIE0019 Pages: 14 Published on: 28, August, 2020
Abstract: Medical record technology has come a long way from paper-based medical records to Electronic Health Records (EHR). EHRs, if adopted successfully, provide tremendous potential to improve healthcare outcomes across the country. However, they come with a unique set of risks that need to be understood before venturing into the space. ... More
Authors: Singla, Chitra; Jena, Sanjay Kumar; Sethuram, Shridhar; Goel, Soumya;
Reference No: CIIE0032(A) Pages: 19 Published on: 11, April, 2025
Abstract: On April 15, 2009, Rajat Goel and Dr Ajay Sharma, the co-founders of Eye-Q hospitals, a super-specialty chain of eye care hospitals in north India, were reviewing their current business model of providing quality eye care at affordable prices in Tier II and Tier III cities. They had thought their business model ... More
Authors: Gupta, Ranjit;
Reference No: CMA0667 Pages: 6 Published on: 1, January, 1988
Abstract: Six sets of situations have been reproduced from "The Rural University: Experiment in Educational Innovation" to identify four types of risks, viz. technical, economic, social, and environmental. The case analysis suggests that there could be at least three propositions about "risk and rural entrepreneurship." These are: 1) In any set of ... More
Authors: Jena, Sanjay Kumar; Laha, Arnab Kumar; Ghura, Amarpreet K. Singh; ;
Reference No: CMHS0041 Pages: 17 Published on: 8, January, 2018
Abstract: This case describes a situation in which Pradeep K. Jaisingh (Jaisingh) started Health Start (HS), an accelerator in healthcare innovation and entrepreneurship in India, on February 15, 2013, with an initial investment of USD 1 million. Jaisingh wanted to support 15-20 startups per year. HS had been conducting accelerator programmes every year and ... More
Authors: Dani, Reeva; Mendonca, Valerie; Vohra, Neharika; ;
Reference No: CIIE0043 Pages: 7 Published on: 28, July, 2026
Abstract: Abhay Kulkarni, Deepak Anand, and Sudhir Deshpande co-founded MediVault Informatics in 2019, and onboarded a fourth-co-founder, Suraj Garg in 2022. Before founding the healthtech venture, they had been co-workers and friends at a data analytics firm. Over the next few years, MI expanded its technology and client portfolio, raised external funding and ... More
Authors: Gupta, Parvinder; Gupta; Nirmal;
Reference No: OB0205(B) Pages: 11 Published on: 10, December, 2014
Abstract: This case builds on Regency Hospital Limited (A), which describes the struggles that the founder Dr. Atul Kapoor went through in setting up the hospital and the challenges he and his team faced. Regency Hospital Limited, a multi-specialty hospital in Kanpur, India, was founded in 1995. Case (B) examines the development ... More
Authors: Jain, Akshat; Pandey, Ajay; Jain, Prateek;
Reference No: MAR0546 Pages: 23 Published on: 30, August, 2024
Abstract: This case is about setting the strategic direction for Ketto, one of the major medical crowdfunding sites in India. Ketto was founded on August 15, 2012, by Varun Sheth, Kunal Kapoor, and Zaheer Adenwala. As one of the first peer-to-peer fundraising platforms in India, Ketto initiated a revolution in the digital fundraising ... More
Authors: Sud, Mukesh; Narayan, Priyank; Agarwal, Medha;
Reference No: CIIE0015 Pages: 22 Published on: 13, August, 2019
Abstract: In 2006, four successful entrepreneurs decided to establish a world-class mega university. Initially, the project progressed slowly until Vineet Gupta was able to locate a small plot of land in Sonipat, Haryana. Forty-eight hours before the payment deadline, Ashish Dhawan and Sanjeev Bikchandani agreed to invest in their personal capital to ... More
Authors: Sriram, Shruti ; Sarin, Ankur ; Jaiswal, Sumit ;
Reference No: PSG0149 Pages: 19 Published on: 10, June, 2026
Abstract: The case describes the journey of the Buddha Fellowship, a program designed to encourage entrepreneurship in the development sector. Although the supporting organization is rooted in the traditional development (non-governmental organization) sector, it seeks to foster for-profit social enterprises as a market-based approach to addressing development challenges. The case traces ... More
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