Search results for 'communications for ma'

Authors: Sahay, Arvind; Bhatnagar, Deepti; Raghuram, G; Sharma, Yashoverman;

Reference No: OB0204(B) Pages: 37 Published on: 19, August, 2008

Abstract: In May 2005, the Wilh Wilhelmsen (WW) group took the decision of acquiring Unitor. The price was settled at 73.5 NOK. Despite obvious complementarity, it wasn't an easy decision. The acquisition had posed major challenges due to diversity in geographies, systems, products and markets. It was anticipated that this move would, mainly, ... More

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Authors: Kaul, Asha; Chaudhri, Vidhi;

Reference No: COMM0013(A) Pages: 16 Published on: 15, June, 2016

Abstract: The case describes the Maggi debacle faced by Nestle in India. On May 21, 2015, the Food and Drug Administration (FDA) ordered Nestle India to recall Maggi after confirming presence of high levels of lead and Mono Sodium Glutamate (MSG) in the product. The case traces the events in the Maggi crisis ... More

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Authors: Vyas, Preeta H; Mehta, Bijal;

Reference No: MAR0356EX Pages: 11 Published on: 7, January, 2004

Abstract: The case focuses on the challenge faced by Eureka Advertising Agency, about to pitch for a national advertising campaign for Shopper's Stop, a leading departmental store chain across India. The emphasis is on how best to promote the store to the growing number of Indian shoppers. With competition from other ... More

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Authors: Abhishek; Hemchand, Shravan K;

Reference No: MAR0469TEC Pages: 12 Published on: 17, July, 2015

Abstract: Sensor based technologies, since their integration into mobile phones, have started playing an important role in mobile based transactions. The note provides examples of sensor based communications in daily life. It provides a detailed explanation of the two most commonly used technologies - Near Field Communication (NFC) and Bluetooth Low ... More

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Authors: Raghuram, G; Subramanian, Usha;

Reference No: PSG0087 Pages: 19 Published on: 24, April, 2003

Abstract: Australia Post (AP) is faced with the issue of continuance of its monopoly status in the standard letter category, and the pressures of meeting social obligations, while ensuring profitability. This case looks into the organizational set up of AP, the different services offered by AP, and an idea of its ... More

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Authors: Gupta, V K; Narayanan, A V S;

Reference No: CMA0152(C) Pages: 9 Published on: 6, November, 1968

Abstract: The text examines the comparative situation between the Sarangpur ICD, the District Milk Procurement Cooperative and the urban liquid milk scheme which provides the market. The case shows, in action, the communications between the PO, his parallel officers in the cooperative and the urban liquid milk scheme and how each ... More

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Authors: Sharma, Meenakshi;

Reference No: COMM0024 Pages: 15 Published on: 30, December, 2019

Abstract: The case deals with Axel Motor’s expansion into India and the clash between expectations and communication styles of the Indian subsidiary and Headquarters. While the subsidiary wants to follow a responsive, market-driven approach to product design and marketing strategy, the top management is driven by the strong belief that ... More

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Authors: Bashyam, S; Ganesh, S R;

Reference No: OB0115TEC Pages: 5 Published on: 1, January, 1980

Abstract: Nonverbal communication confirms, contradicts or acts as a powerful substitute for verbal communication in almost all interpersonal transactions. In his book, "Manwatching??A Field Guide to Human Behaviour," highly illustrated with field observations, Desmond Morris shows how people signal their attitudes, desires and innermost feelings more powerfully through unconscious bodily ... More

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Authors: Sharma, Dheeraj;

Reference No: MAR0427 Pages: 18 Published on: 1, January, 2012

Abstract: Tihar Jail (TJ), one of the largest prisons in the world. However, TJ functions as a reformation and rehabilitation centre which aims at transforming the convicts into better human beings and employable citizens. As a part of this effort, it operates a factory and a baking school in its premises. ... More

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Authors: Jain, Tarun; Pingali, Viswanath; Veda, V R; ;

Reference No: CMHS0050 Pages: 15 Published on: 23, February, 2026

Abstract: This case examines the multilayered emergency response to the Air India plane crash in Ahmedabad on June 12, 2025, which resulted in 260 fatalities. The narrative follows the initial hours through the subsequent weeks, centring on Civil Hospital as the operational hub for trauma care, mass fatality management, family assistance and public communication. ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0460TEC Pages: 6 Published on: 16, March, 2015

Abstract: This note aims at introducing the students to the concept of sponsorship valuation and pricing. It explains challenges to sponsorship valuation, factors affecting valuation. It discusses sources of sponsorship value and various approaches for sponsorship valuation like cost plus pricing, historical data approach, equivalent opportunity approach, etc. It also highlights ... More

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Authors: Kureshi, Sonal; Sood, Vandana;

Reference No: MAR0412 Pages: 5 Published on: 8, January, 2010

Abstract: During Diwali 2009 TrustMe Bank announced a sales promotion offer on purchase of gold bar from the bank using the banks credit card. The purchase could be made through interest free EMI and would accrue double reward points. The communication about this offer was displayed outside the TrusMe bank branches and ... More

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Authors: Kaul, Asha; Chaudhri, Vidhi;

Reference No: COMM0029 Pages: 22 Published on: 9, December, 2022

Abstract: On May 27, 2020, a blowout occurred in Well No. 5 at Baghjan (Assam); the well, owned by Oil India Ltd., caught fire on June 9, 2020. For almost five and a half months, the company tried to douse the 200-foot high flame but failed to do so. Finally, on Day 173, Oil India Ltd succeeded ... More

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Authors: Pathak, Akhileshwar;

Reference No: BP0434 Pages: 9 Published on: 27, March, 2019

Abstract: The founding principle of contracts is the freedom of the parties. The parties are free to choose their terms and follow any modality of communication, oral or written. As they can freely make a contract, they can freely modify or unmake it. Written contracts have a clause, No Oral Modification ... More

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