Search results for 'communications fo'

Authors: Banerjee, Bibek;

Reference No: MAR0343 Pages: 13 Published on: 21, September, 2001

Abstract: This case describes the Marketing Manager's decision dilemma in developing a value proposition, and communication strategy for a new fabric wash product. The manager has to evaluate the pros and cons of all communication options in context of a line-extension strategy that, interestingly, is in the form of a new ... More

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Authors: Bhatnagar, Deepti;

Reference No: OB0177 Pages: 20 Published on: 1, January, 1988

Abstract: The case study deals with the emergence of Maharogi Sewa Samiti as an important institution in the field of leprosy treatment and rehabilitation. Starting with a thumbnail sketch of Baba Amte??the moving spirit behind the institution??the study traces the history of Maharogi Sewa Samiti from a small beginning ... More

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Authors: Koshy, Abraham;

Reference No: MAR0379 Pages: 24 Published on: 24, April, 2006

Abstract: Mahindra & Mahindra Limited (M&M), the flagship company of the Mahindra group with a turnover of Indian Rupee (Rs) 55 billion (US$ 1.2 billion), launched their new sports utility vehicle "Scorpio" in August 2002. In the year 2003, Scorpio was rated as the most successful new brand launch in the country. Several initiatives were ... More

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Authors: Mathur, Ajeet;

Reference No: BP0313(B) Pages: 7 Published on: 13, July, 2006

Abstract: This case describes how corporate strategy and competitive strategy enmesh. The case introduces an inflexion point at which the company was faced with a prisoners' dilemma situation with regard to a critical set of operational decisions of tactical significance affecting manufacturing operations. The unintended consequences, regardless of which path is ... More

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Authors: Kulkarni, Vaibhavi;

Reference No: COMM0022 Pages: 5 Published on: 26, March, 2019

Abstract: The case revolves around a change initiative introduced in the Indian division of a US-based organization operating in the field of building and composite glass materials. The case has been written from the perspective of Sreenath, who has recently joined as the country head, and has identified a four-point change ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0460TEC Pages: 6 Published on: 16, March, 2015

Abstract: This note aims at introducing the students to the concept of sponsorship valuation and pricing. It explains challenges to sponsorship valuation, factors affecting valuation. It discusses sources of sponsorship value and various approaches for sponsorship valuation like cost plus pricing, historical data approach, equivalent opportunity approach, etc. It also highlights ... More

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Authors: Sharma, Meenakshi;

Reference No: COMM0018 Pages: 6 Published on: 21, August, 2017

Abstract: The case deals with the situation faced by Anuj Pathak who has returned to his home country after many years overseas. He is trying to settle into his new workplace and is keen to show results by getting his team to deliver. Knowing that he has a strong team of ... More

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Authors: Abhishek;

Reference No: MAR0466 Pages: 10 Published on: 23, September, 2015

Abstract: Parle Agro entered the salted snack market with launch of baked wheat snack, branded as Hippo. Inspite of serious competition from players like PepsiCo, ITC, and Marico, Hippo was a success due to its offbeat positioning and marketing communication which involved social message and fun. Hippo’s successful launch created ... More

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Authors: Sahay, Arvind;

Reference No: MAR0503 Pages: 39 Published on: 7, May, 2019

Abstract: Mahindra Trucks and Bus Division (MTBD) of Mahindra & Mahindra is at an interesting stage of its evolution. Having gone through a bad patch with a product that was not quite up to the mark, it appears to have got the product right by early 2018 and truck sales had been going ... More

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Authors: Sharma, Meenakshi;

Reference No: COMM0023TEC Pages: 15 Published on: 17, June, 2019

Abstract: This technical note presents the pedagogic approach to teaching and sharpening critical thinking and written communication used at the Indian Institute of Management Ahmedabad (IIMA) in the Written Analysis and Communication (WAC) course and provides a conceptual model for the course. Examining both the importance of these objectives and the ... More

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Authors: Vohra, Neharika; Patnaik, Snigdha;

Reference No: OB0216(A) Pages: 4 Published on: 30, March, 2014

Abstract: This case describes the deterioration of relationship between three people. The protagonist of the case feels that he is being eased out of the company and being replaced by a young very competent woman employee. Part A of the case leaves the protagonist confused and unhappy. It is unclear whether ... More

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