Search results for 'public or'

Authors: Prahalad, C K; Thomas, Philip S;

Reference No: BP0111(A) Pages: 15 Published on: 1, January, 1977

Abstract: Provides the background to the appointment of a part-tim Chairman of an ailing public sector company. ... More

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Authors: Abhishek;

Reference No: MAR0431 Pages: 18 Published on: 6, June, 2013

Abstract: SpiceJet came out with Big Sale offer in January 2013 in which the company offered 10 lakh air tickets for Rs. 2013 to travellers in Indian domestic civil aviation market. The promotion, aimed at increasing passenger load factor, generated wide publicity due to unprecedented nature of offer in highly competitive market. The case ... More

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Authors: Sinha, Sidharth;

Reference No: F&A0527 Pages: 38 Published on: 18, January, 2016

Abstract: Greenko is a renewable power generating company investing in biomass, small and medium hydro power and wind power projects. It was projected to achieve 1GW (Giga Watt=1000 Mega Watt) of installed capacity by March 2015. The company has been financing its projects with debt from Indian banks and financial institutions on ... More

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Authors: Tandon, P L;

Reference No: BP0080TEC Pages: 4 Published on: 1, January, 1976

Abstract: The note describes what accountability means - in particular, to the public sector. ... More

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Authors: Balakrishnan, K;

Reference No: QM0111 Pages: 12 Published on: 1, January, 1976

Abstract: Deals with the problems associated with the introduction of five widebody Airbuses to replace a fleet of Turbo Props and Caravelles. As it is essential to synchronize the publicity campaign with the formal introduction of the Airbus, the management wants to know when the five aircraft will be ready ... More

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Authors: Murthy, K R S;

Reference No: BP0061(A) Pages: 22 Published on: 1, January, 1975

Abstract: The single-centre publication strategy of The Hindu is posing problems in light of competition from multi-centre publications, local loyalties, regional differences, and transportation problems. The Hindus strategy raises some short-, medium- and long-term issues in light of scarcity of newsprint and increasing costs. ... More

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Authors: Sharma, Meenakshi;

Reference No: COMM0017EX Pages: 4 Published on: 29, March, 2017

Abstract: The HRD Department at Apogee Ltd had launched a newsletter Apogee Connections in an electronic format about 180 months back. Although meant to be a bimonthly that would initially begin as a quarterly publication, it has so fact had only three issues. The newsletter seems to have not gained much interes ... More

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Authors: Roy, Subhadip; Mohapatra, Subhalaxmi;

Reference No: MAR0516 Pages: 36 Published on: 18, January, 2021

Abstract: ThatsPersonal.com was an online retailer of sexual wellness and adult products founded by Samir Saraiya in 2013 in India. Its core value proposition was 'Privacy'. Two years after its launch, the company was facing quite a few challenges. The initial press publicity it had received had helped it reach target ... More

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Authors: Dixit, M.R.; Anilkumar, H.;

Reference No: BP0382 Pages: 9 Published on: 23, June, 2015

Abstract: This case presents the details of origin, strategy, and performance of Tata McGraw Hill Education Private Limited. It describes the initiatives of Mr. Shukla, Managing Director and Vice President, in maintaining the leadership of the company in a changing environment. The participants are required to assume the role of a ... More

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Authors: Dixit, M.R.; Anilkumar, H.;

Reference No: BP0383 Pages: 16 Published on: 22, June, 2015

Abstract: The case presents the efforts of Dr. Dhanesh Jain, founder of Ratna Sagar Publications to innovate in children’s publishing space. His innovations received mixed response. Commercial success was delayed. Adoption of innovations by the educational institutions did not happen as expected, the innovations, however, created opportunities for other business ... More

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Authors: Balakrishnan, K;

Reference No: F&A0046(D) Pages: 53 Published on: 1, January, 1969

Abstract: The two broad areas covered by this case are: 1) elements of a budget manual, with illustrative forms and procedures; and 2) the necessity to have different types of control and reporting techniques for the various levels of managerial hierarchy, particularly in the case of a public sector setup. ... More

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Authors: Irfan T., Mohammad; Jain, Tarun; Kamath, Yash; V.R. Veda;

Reference No: ECO0370 Pages: 16 Published on: 3, February, 2026

Abstract: The case describes the evolution, design, implementation challenges and policy dilemmas of India’s Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (PM-JAY), the world’s largest publicly financed health insurance programme. Through the narratives of Rani, a beneficiary struggling to access care, and Nisha Kumari, a policymaker preparing recommendations for ... More

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Authors: Koshy, Abraham;

Reference No: MAR0301 Pages: 12 Published on: 16, February, 1994

Abstract: The case describes the decision situation faced by the marketing manager of a publishing company with respect to a children's fortnightly publication. The company is faced with the problem of deciding on strategies to improve the sales of the product which despite sales promotion efforts, are not showing any sustained ... More

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Authors: Verma, Pramod;

Reference No: P&IR0150(A) Pages: 4 Published on: 1, January, 1981

Abstract: Case (A) provides data on the confidential reports written by a health employee's officers. An adverse entry was recorded in the confidential report of the employee. His immediate supervisor made charges against him. The employee had subsequently appealed against the charges. Case (B) P&IR0150(B) deals with the departmental ... More

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