Search results for 'entrepreneurship d'

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  1. Enrich Development Private Limited

    Authors: Maheshwari, Bhawana; Singh, Manjari;

    Reference No: CIIE0022 Pages: 13 Published on: 14, December, 2020

    Abstract: In 2014, Vishal Singhi, a young entrepreneur, established Enrich Development Private Limited (EDPL). EDPL is a small skill Development consulting firm based out of Jaipur, India. EDPL provided consultancy services to third-party agencies to acquire, implement and evaluate the Skill Development projects sponsored by the Government of India. EDPL's founder realized ... More

  2. Rise of Individual enterpreneurship

    Authors: Pruthi, S P S;

    Reference No: ECO0022 Pages: 10 Published on: 1, January, 1964

    Abstract: This case an interview account of an industrialist belonging to the cotton textiles industry giving on account of his strength and weaknesses. This case, together with "Kasturbhai lalbhai and the Cotton Textiles industry" is used for the purpose of familiarizing the student with the variety of factors responsible for the ... More

  3. Memorable Shaadi

    Authors: Sud, Mukesh; Sharma, Supriya; Mendonca, Valerie; ;

    Reference No: CIIE0009 Pages: 14 Published on: 6, November, 2017

    Abstract: Ujwal Kalra founded Memorable Shaadi in 2014 while awaiting admission to the Indian Institute of Management Ahmedabad. The startup offered services connecting clients and vendors in the Indian wedding industry. The case elaborates Ujwal’s journey as an entrepreneur and the choices he made including hiring a co-founder and working remotely ... More

  4. Circles (A): The Birth of an Entrepreneurial Initiative

    Authors: Mendonca, Valerie; Karna, Amit; Mukherjee, Saral ;

    Reference No: CIIE0025(A) Pages: 14 Published on: 3, December, 2021

    Abstract: This case describes the entrepreneurial journey of two college friends — Anchal Taatya and Abhiram Nukalapati. While studying at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount seekers and credit cardholders to connect and make ... More

  5. Mayaderm

    Authors: Dixit, M.R.;

    Reference No: BP0385 Pages: 10 Published on: 26, May, 2015

    Abstract: This case describes the journey of a Doctor from curiosity to product formulation to enterprise promotion and presents the problems faced by him in succeeding commercially. The innovator perceives the innovation to be a medical success and a commerical non startec. The case provides an opportunity to evaluate the efforts ... More

  6. Rivigo

    Authors: Raghuram, G; Sanghani, Pooja;

    Reference No: BP0401 Pages: 35 Published on: 29, August, 2017

    Abstract: Rivigo, a new entrant in the trucking business in India, believed that a new paradigm in the trucking/logistics industry could be brought about that would not only improve the quality of service dramatically, but also upgrade a truck driver’s lifestyle. While the industry faced driver shortage largely due ... More

  7. Circles (B): Launch and Pivot

    Authors: Mendonca, Valerie; Karna, Amit; Mukherjee, Saral;

    Reference No: CIIE0025(B) Pages: 8 Published on: 3, December, 2021

    Abstract: This case describes the entrepreneurial journey of two college friends — Anchal Taatya and Abhiram Nukalapati. While studying at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount seekers and credit card holders to connect and ... More

  8. BotGo: Growing Pains

    Authors: Mendonca, Valerie; Sharma, Supriya; Sud, Mukesh;

    Reference No: CIIE0014 Pages: 19 Published on: 5, February, 2019

    Abstract: BotGo was started in 2007 by Ravi Panchal, an engineer, after he lost motivation to continue at a managerial role at his job. A hands-on technical person, Panchal was inspired to create an underwater tank-cleaning robot. He started BotGo by bootstrapping it with his savings and roped in his friends for ... More

  9. Brooklyn Central

    Authors: Roy, Debjit; Raghuram, G;

    Reference No: PROD0321 Pages: 16 Published on: 6, March, 2020

    Abstract: Brooklyn Central was a casual dining restaurant at a prime mall location in Chandigarh. This case revolves around the restaurant location, menu choice, and design decisions, and the associated trade-offs with the decisions. In particular, the case allows the reader to think about the factors that affect restaurant location choice, ... More

  10. Regency Hospital Limited (A)

    Authors: Gupta, Parvinder;

    Reference No: OB0205(A) Pages: 22 Published on: 1, May, 2009

    Abstract: Regency Hospital Limited, a multi-specialty hospital in Kanpur, India was founded by Dr. Atul Kapoor in 1995. The hospital had grown over the years. However, there were a number of issues that were yet to be dealt with. The case describes the struggles that the founder went through in setting up ... More

  11. Memorable Shaadi (Abridged)

    Authors: Sud, Mukesh; Sharma, Supriya; Mendonca, Valerie;

    Reference No: CIIE0009AB Pages: 4 Published on: 6, November, 2017

    Abstract: Ujwal Kalra founded Memorable Shaadi in 2014 while awaiting admission to the Indian Institute of Management Ahmedabad. The startup offered services connecting clients and vendors in the Indian wedding industry. The case elaborates Ujwal’s journey as an entrepreneur and the choices he made including hiring a co-founder and working remotely ... More

  12. The Cultural Context of Indian Enterprise and Management

    Authors: Sheth, N R;

    Reference No: P&IR0095TEC Pages: 4 Published on: 1, January, 1978

    Abstract: This is a brief summary of two studies in Indian entrepreneurship and management. One study argues that Indian entrepreneurs at the onset of industrialization were not inhibited by religion and caste, as is believed by some scholars. The other study provides evidence to suggest that Indian managers are open to ... More

  13. DAMA: Weaving Lives

    Authors: Sriram, M.S.; Sarin, Ankur;

    Reference No: PSG0111 Pages: 21 Published on: 20, August, 2012

    Abstract: The case explores the growth of Dastkar Andhra Marketing Association (DAMA) and its relationship with its sister organizations, as it works to articulate an alternate model of production, distribution and retailing. The case attempts to highlight issues around appropriate interventions in a traditional sector providing livelihood to millions, but confronting ... More

  14. Binks: Pitching a Customised Tailoring Services Startup

    Authors: Mendonca, Valerie; Sharma, Supriya; Kulkarni, Vaibhavi;

    Reference No: CIIE0031 Pages: 21 Published on: 10, January, 2025

    Abstract: Binks was founded in 2019 by Aamna Khan and Raj Vardhan, as a platform that enabled customised tailoring solutions for Indian wear. With the objective of catering to Indian customers, Binks hoped to capture a share of the country’s USD 60 billion women's apparel market. Its primary customers were working women ... More

  15. Manpasand Beverages Ltd: Agile Capabilities for Sustained Growth

    Authors: Banerjee, Arindam;

    Reference No: CIIE0010 Pages: 26 Published on: 1, January, 2018

    Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More

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