Search results for 'marketing cases'

Authors: Raghuram, G; Banerjee, Bibek;

Reference No: PROD0243 Pages: 4 Published on: 2, September, 1999

Abstract: Body Line Health Care Limited (BLHCL), a pharmaceutical company with a turnover exceeding Rs 300 crores in 1997-98, with a portfolio of nearly 350 formulations, offered through five divisions, was a major player in the therapeutic segment. The marketing effort was carried out through a field force of 1200 medical representatives (MRs). BLHC ... More

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Authors: Gupta, Ramesh;

Reference No: F&A0388 Pages: 4 Published on: 1, January, 1988

Abstract: It is an introductory product evaluation case for the agro-processing industry. The use of various capital budgeting technues are introduced. ... More

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Authors: Gupta, V K; Mathur, D P;

Reference No: CMA0308(B) Pages: 4 Published on: 21, January, 1974

Abstract: The case deals with the findings of the expert committee set up by Sri Lanka Paddy Marketing Board to suggest changes in the organizational structure of the Board. The attempt is to find out the feasibility of adoption of the suggested changes by the expert committee in the existing organizational ... More

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Authors: Kiran, B S; Sharma, Rajat;

Reference No: MAR0515 Pages: 14 Published on: 5, January, 2021

Abstract: Tokri.com, a Pune-based hyperlocal e-grocery player was fighting an uphill battle. Its two main domain rivals, Big Basket and Grofers, with diverse business models, were marginally ahead in the race. Conventional brick-and-mortar players and the unorganised local mom-and-pop stores too were fiercely holding on to customers. Tokri planned a ... More

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Authors: Gupta, Subroto Sen; Sethna, Beheruz;

Reference No: MAR0180(A) Pages: 11 Published on: 1, January, 1976

Abstract: In 1969, CARE India executives were interested in selling the idea of proper nutrition for a healthier life to the rural population. They believed that the same marketing principles, style of advertising and media strategy used in urban commercial sales campaigns could be applied to a rural noncommercial campaign. A ... More

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Authors: Singh, Gurudev; Asokan, S R;

Reference No: CMA0747 Pages: 2 Published on: 1, January, 1996

Abstract: This case describes the functioning of a cooperative which has undertaken potato seed marketing for its members. It helps the member growers in quality seed production. The relevant issues are the reasons for success of this cooperative and whether such a success is achievable for other seeds, whether the experience ... More

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Authors: George, P S;

Reference No: CMA0330 Pages: 4 Published on: 8, August, 1975

Abstract: A private rice mill in Sri Lanka is operating on the custom milling basis for the Sri Lanka Paddy Marketing Board. The cost and revenue of the mill are mentioned. The case can be used to 1) determine the breakeven volume that the mill should be hling; 2) the minimum charge the ... More

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Authors: Vyas, Preeta H; Kureshi, Sonal;

Reference No: MAR0328(A) Pages: 10 Published on: 10, April, 1999

Abstract: The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it's overall marketing strategy, promotions planned by other companies during the World Cup 1999, and details about the contest "Britannia Khao World Cup Jao". The objectives, budget, terms ... More

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Authors: Bhattacharjee, Sourindra; Desai, Bhupat M;

Reference No: CMA0757 Pages: 11 Published on: 1, January, 1997

Abstract: FFPL is a partnershio company floated by two groups which have complementary operations for fresh fruits marketing and processing. It perceive export opportunities for fruits to European and Middle East markets and hence approached on of the leadeip term-lending institutions for investment in fruit processing for this purpose. The case ... More

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Authors: Soman, Chetan;

Reference No: PROD0301 Pages: 9 Published on: 31, March, 2014

Abstract: Marco Crumbs BV is in the process of introducing a new product and this is putting additional stress on already tense interface of marketing and operations functions. The company which was traditionally offering a limited but high volume product range is finding itself in a low volume, high variety situation. ... More

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Authors: George, P S;

Reference No: CMA0329(B) Pages: 4 Published on: 8, August, 1975

Abstract: After identifying the variables influencing the marketing surplus, an attempt is made to quantify the marketable surplus available in a given region. The case provides the data needed for such an analysis. ... More

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Authors: George, P S;

Reference No: CMA0371 Pages: 12 Published on: 1, October, 1975

Abstract: The case describes the various steps followed in conducting a marketing research activity for fish in an urban area. The results of the study are summarized. It can be used to illustrate the steps involved in marketing research and the possible uses of the research findings. ... More

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Authors: Gupta, V K;

Reference No: CMA0176(A) Pages: 11 Published on: 5, September, 1969

Abstract: This case is on organisation building in a firm which is operating under highly dynamic market conditions. It relates to building up of a procurement organization which is the key to successful operations of a rice mill. The questions raised are what makes an organization viable, what are the skills ... More

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Authors: Gupta, V K;

Reference No: CMA0176(B) Pages: 8 Published on: 5, September, 1969

Abstract: The case is about building an organisational structure for a Cooperative which has experienced rapid growth during the last few years. The objectives of the organization are to supply agricultural inputs on the one hand and and market and process output of the farmer members on the other hand. The ... More

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