Search results for 'Management or'

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  1. Advertising Message Strategy

    Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

    Reference No: MAR0454TEC Pages: 10 Published on: 30, March, 2015

    Abstract: The objective of this article is to help develop an understanding of message strategy and using it to develop an advertising planning model. This article describes Vaughn’s FCB grid that has been widely applied in this filed and elaborates how this framework can be used to develop an advertising ... More

  2. Gujarat State Fertilizers Company Limited (C)

    Authors: Aggarwal, S C;

    Reference No: PROD0026(C) Pages: 4 Published on: 1, January, 1967

    Abstract: Outlines the discussions between the case writer and the company's executive. It describes the overall assessment of the introduction of PERT in a new company by the Chief Executive himself. The discussions revolve around the consideration of advantages of PERT by the managerial and supervisory cadres. Thought is also given ... More

  3. Deep Valley Solution: The Vietnam Project

    Authors: Bhatnagar, Deepti; Dixit, M R;

    Reference No: BP0279 Pages: 3 Published on: 25, July, 2002

    Abstract: This case presents the experience of customizing the packaged software of Deep Valley Solutions Limited (DVS) at NCC, Vietnam, a customer site. As a product software company DVS develops and sells packaged software that supports the management of supply chain. The case brings out the perspectives of the general manager, ... More

  4. Vasundhara's Appraisal

    Authors: Vohra, Neharika;

    Reference No: OB0220 Pages: 10 Published on: 28, May, 2015

    Abstract: This case describes issues arising out of matrix virtual teams. On the one hand, the protagonist of the case, Vasundhara, feels that she was unable to perform because of inadequate support from supervisors and unclear task boundaries. On the other hand, her superior, Mahesh, feels that her rating is justified ... More

  5. Prime Broking Default at the National Stock Exchange

    Authors: Varma, Jayanth R; Agarwalla, Sobhesh Kumar;

    Reference No: F&A0555 Pages: 20 Published on: 22, May, 2020

    Abstract: When Prime Broking defaulted on its equity derivative positions at the National Stock Exchange, the central counterparty (CCP) suffered substantial losses, although there was no significant movement in the relevant market prices. This revealed hidden risks arising from collateral, liquidity and concentration, wrong-way risks and operational risks in the default ... More

  6. GoQii-Sokrati: A Contract Dispute in the Digital Ad World

    Authors: Agarwal, Anurag K;

    Reference No: IS0154 Pages: 14 Published on: 18, February, 2026

    Abstract: In 2024, the Supreme Court of India reiterated the principle of minimal judicial interference in arbitration proceedings in the case of GoQii and Sokrati by setting aside the Bombay High Court order passed in April 2024. For about two years, GoQii had paid Sokrati a substantial amount of money for digital marketing ... More

  7. Customer Value Management at Tata Steel

    Authors: Tripathy, Arabinda; Seshadri, D V R;

    Reference No: PROD0275 Pages: 12 Published on: 16, July, 2004

    Abstract: The case series deals with the successful initiation of Tata Steel in various fields. This resulted in TATA STEEL becoming lowest cost steel producer in the world. The case series documents the various initiations. ... More

  8. Karnataka Engineering Company Limited

    Authors: Raghuram, G; Mathew, Dilip;

    Reference No: PROD0221 Pages: 10 Published on: 1, January, 1992

    Abstract: This is a case about the primary decisions that were needed to be made in the nationwide distribution of scooters and mopeds manufactured at a plant in Karnataka. The manufacturer had to decide the states in which branches should be located, the best locations in each state, and what the ... More

  9. Crysta-Plast Chemicals Limited

    Authors: Shukla, P R; Thomas, P S;

    Reference No: PROD0171 Pages: 19 Published on: 1, January, 1981

    Abstract: CPCL is a joint sector firm set up with Japanese collaboration to produce acrylic plastic using the by?product of a petrochemical complex??a highly poisonous gas??as a key raw material. Although the manufacturing process was sound, the company was beset with a number of problems during its two? ... More

  10. Ahmedabad Supermarket

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0068 Pages: 15 Published on: 1, January, 1966

    Abstract: The case presents a study conducted by the students of the Indian Institute of Management, Ahmedabad, for examining the chances of success of a new supermarket being set up by an entrepreneur in Ahmedabad. The main objective of the study was to get the reaction of the local consumers and ... More

  11. MIS for Quality International Shipping (QIS) Company

    Authors: Rao, V Venkata;

    Reference No: CISG0038 Pages: 26 Published on: 20, March, 1996

    Abstract: This case describes the existing information system at QIS, which is a multi-location ship-owning company, with offices in three different countries. It describes the organization structure of QIS and its fleet, setting and monitoring of corporate goals, how computer systems are used for budgeting, chartering, voyage monitoring, technical management, ship ... More

  12. Computer Applications at Chitra

    Authors: Jain, Rekha;

    Reference No: CISG0001 Pages: 7 Published on: 1, January, 1992

    Abstract: This case discusses the computerization process at Mudra Communications Limited. Specifically it highlights the experience an organization in implementing financial system in a Data Base Management System enviornment. It also helps to bring out potential area, problems and benefits of DBMS usage within organizations. ... More

  13. Bottled Water-Problem in Campus

    Authors: Chandwani, Rajesh; Varkkey, Biju; Kadamberi, Vidya;

    Reference No: HRM0240 Pages: 11 Published on: 5, February, 2019

    Abstract: The case is based on heated e-mail conversations connected to the delivery of clean bottled water in the campus of a reputed research institute in southern India. The exchange between Tara Sharma (Programme Manager) and Shreejith Nair (Group Head- Engineering Service and Estate) relate to the quality of services provided. ... More

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