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  1. Perceived Risk and Rural Entrepreneurship (Parts I & II)

    Authors: Gupta, Ranjit;

    Reference No: CMA0667 Pages: 6 Published on: 1, January, 1988

    Abstract: Six sets of situations have been reproduced from "The Rural University: Experiment in Educational Innovation" to identify four types of risks, viz. technical, economic, social, and environmental. The case analysis suggests that there could be at least three propositions about "risk and rural entrepreneurship." These are: 1) In any set of ... More

  2. Weavers and Cooperatives

    Authors: Moulik, T K; Agarwal, Rakesh;

    Reference No: CMA0486 Pages: 9 Published on: 1, January, 1979

    Abstract: Illustrates the management problems of handloom weavers' cooperatives vis-a-vis the responsibilities of the public handloom projects. This case particularly reflects the organizational and human resource problems of the handloom sector. ... More

  3. Northern Textiles Limited (A)

    Authors: Varma, Jayanth R; Ghosh, Rahul;

    Reference No: F&A0559 Pages: 21 Published on: 27, October, 2020

    Abstract: Northern Textiles (NTL) used highly complex derivatives to hedge its currency risk, and these structured products have been profitable in the past. But in 2008, unanticipated movements in exchange rates have led to serious losses. Seth, the Chairman of NTL, has come to know about the losses on a specific deal, ... More

  4. The Fertilizer Specialists' Plea for Distribution of Fertilizers in Bholapur District

    Authors: Gupta, V K;

    Reference No: CMA0069 Pages: 7 Published on: 21, February, 1966

    Abstract: The case deals with policy decisions on fertilizer distribution arrangement in a setting where agricultural production is of great importance where it depends on adequate and timely distribution of fertilizers together with necessary credit arrangements. ... More

  5. Splendor Decorative Laminates India Ltd.: Evaluating Market Research Proposals and Selecting Market Research Agency

    Authors: Koshy, Abraham;

    Reference No: MAR0306 Pages: 16 Published on: 1, October, 1995

    Abstract: The case presents the situation wherein the Marketing Manager of the company has to decide as to which Market Research Agency should be entrusted with the task of carrying out a market research study to enable the organization to formulate their marketing strategy. The case provides the details of the ... More

  6. ONDC: Catalysing Digital Transformation in India's E-Commerce Landscape

    Authors: Tiwari, Tara; Setia, Pankaj;

    Reference No: CDT0003 Pages: 17 Published on: 10, October, 2025

    Abstract: Open Network Digital Commerce (ONDC) is a Government of India initiative aimed at democratising e-commerce in India by encouraging fair competition and eliminating platform monopolies. It leverages open protocol to allow businesses of all sizes and industries to join its network, consistently adding new categories and participants since its launch. ... More

  7. A-One Starch Products Limited (B): Marketing Planning for Liquid Glucose

    Authors: Jain, Abhinandan K; Saha, Jahar;

    Reference No: MAR0317(B) Pages: 13 Published on: 18, August, 1998

    Abstract: The Marketing manager of A-One was faced with the task of developing a marketing plan for Gluco-One for the next and subsequent years based on the information provided in the case. A-One Starch Products Limited, established in the 1930s, was a leading manufacturer of starch and its derivatives in India. ... More

  8. SEWA: A Trade Union with a Difference

    Authors: Bhatnagar, Deepti;

    Reference No: OB0173 Pages: 31 Published on: 1, January, 1988

    Abstract: SEWA, or the Self?Employed Women's Association, is a trade union devoted to the cause of the upliftment of poor, self?employed women. Unions are often known as protest organizations aimed at wrestling maximum advantages from the employers for their worker? members. SEWA as a trade union has pitched itself ... More

  9. Understanding Scope of Agriculture

    Authors: Gaikwad, V R;

    Reference No: CMA0621TEC Pages: 5 Published on: 1, January, 1985

    Abstract: The vast canvas of agriculture covers plants, animals, insects, and micro-organisms, each covering numerous species and subspecies. It covers all forms of life and matter. This biomass is created by the sun's energy, and is primarily composed of three primary elements - carbon (C), Oxygen (O), and Hydrogen (H). Through ... More

  10. Price Indices and Inflation: Concepts and Measurement

    Authors: Gupta, G S;

    Reference No: ECO0336TEC Pages: 10 Published on: 6, September, 1999

    Abstract: The note discusses the various price indices available in India, and their measurements, analyses their historical trends, and comments on their usefulness and limitations. Data on select countries' inflation rates are also provided and analysed. ... More

  11. A Note on Scanning and Appraisal of the External Environment

    Authors: Dixit, M R; Prabhakar, Rohit;

    Reference No: BP0179TEC Pages: 13 Published on: 1, January, 1984

    Abstract: The purpose of this note is to answer the following questions: (a) How to identify the relevant environment of one's company? (b) What are the sources of environmental information? (c) How can one forecast the development in the environment? (d) How does one interpret the information so collected? (e) How ... More

  12. Total Transformation: The Brigade Way

    Authors: Kaul, Asha;

    Reference No: COMM0007 Pages: 20 Published on: 9, September, 2011

    Abstract: The case discusses the initiation of Sampoorna Parivartan (Total Transformation) at Brigade Enterprises Limited (BEL) which operates in the real estate and construction sector in south India. In 14 years, BEL had grown to become a conglomerate of five companies generating business worth Rs. 500 crore in 2010. Given the growth in business ... More

  13. Discovery IQ by GE: Launching Super Value PET/CT Scanner

    Authors: Jaiswal, Anand Kumar; Malodia, Suresh;

    Reference No: MAR0495 Pages: 22 Published on: 31, March, 2018

    Abstract: GE Healthcare's strategy was to change the face of healthcare infrastructure in India by making healthcare accessible in all parts of the country and affordable to all sections of the society. After launching its first successful super value ECG machine Mac 400, it launched its twenty-fifth super value product “Discovery IQ” ... More

  14. Wipro's Billion Dollar Hedge

    Authors: Varma, Jayanth R;

    Reference No: F&A0476 Pages: 10 Published on: 22, March, 2005

    Abstract: Hedging of future forecasted revenues. Accounting issues and issues of hedging policy. Economic and transaction exposure. Exchange Rate Forecasting geography: India. ... More

  15. Reliance Communications: On the Brink of Bankruptcy

    Authors: Varma, Jayanth R; Virmani, Vineet;

    Reference No: F&A0560 Pages: 18 Published on: 13, July, 2021

    Abstract: The case describes the change in fortune of Reliance Communications (RCom) from being a pioneer in offering low-cost mobile telephony to the brink of bankruptcy. After giving a brief background on the family history of Reliance Industries, its break-up and the launch of RCom, it describes the changing dynamics of ... More

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