Reference No: ECO0368Pages: 9Published on: 31, December, 2024
Abstract: This case explores Dozee—an artificial intelligence (AI)-powered, Internet of Things (IoT)-enabled system for remote patient monitoring. Dozee is the flagship product of Turtle Shell Technologies, co-founded by Mudit Dandawat and Gaurav Parchani. The product enables contactless tracking of vital health parameters such as heart rate and blood ... More
Reference No: MAR0557TECPages: 11Published on: 30, July, 2025
Abstract: Franchising is a contractual arrangement providing a win-win situation for both the franchisor and the franchisee. Franchisors expand their businesses with the energy and zeal of entrepreneurs who manage the day-to-day affairs of the business, whereas franchisees get the advantage of an established brand and recall value. Many a time, ... More
Reference No: BP0406TECPages: 7Published on: 10, March, 2017
Abstract: Every contract has a chance of failure and for this reason, the award of damages for contractual breach is an important concern for businesses. The principle for award of damages is simple and centuries old. The principle is to, by money compensation, put the parties in a situation they would ... More
Reference No: MAR0559Pages: 8Published on: 6, January, 2026
Abstract: This case delineates the difficulty faced by the Mehta family to commercialise their sanitary pad burning machine, San-Burn. Their company, Aishani Enterprise Pvt. Ltd, was registered as a startup in 2016 in the university incubation facility, which later became a private limited company. In 2022, they obtained a patent for San-Burn and ... More
Reference No: STR0491Pages: 9Published on: 27, March, 2025
Abstract: In 2016, Mankastu, an Indian company, entered into a memorandum of understanding (MoU) with Hong Kong–based AirVisual. The MoU would allow Mankastu to distribute AirVisual’s air quality monitors and purifiers in India. However, when the Swiss company, IQAir, took control of AirVisual, it decided to not honour the existing ... More
Reference No: BP0332Pages: 14Published on: 30, March, 2010
Abstract: Political uncertainties may often result in unanticipated events. In this case, non-confirmation by Niger, an African country, of a huge order for sorghum (jowar) resulted in a long legal battle for Shakti Bhog Foods Limited, which had chartered a ship, from Kola Freight, to carry the cargo on the assumption ... More
Reference No: MAR0422Pages: 31Published on: 14, November, 2011
Abstract: Prayas is a unique healthcare initiative, launched in India by Sanofi-Aventis, a French multinational pharmaceutical company, with the objectives of updating the medical knowledge of doctors in semi-urban and rural areas, bridging the gap between diagnosis and treatment, and making available quality medicines at affordable prices. This case discusses the ... More
Reference No: F&A0580Pages: 12Published on: 7, February, 2025
Abstract: Azooka, a biotech company, had achieved a fair degree of success by relying solelyon seed funding and grants. But as the company contemplated its future growth trajectory, it had to review its financing options.
The case outlines three strategies that Azooka could adopt over the next 3-5 years. First, it ... More
Reference No: HRM0252Pages: 17Published on: 14, July, 2022
Abstract: Aravind Eye Care System (AECS) exploited economies of scale to offer affordable eye care for masses, with a mission to eliminate needless blindness. Over the years, AECS had built a strong organisational culture based on compassion and service. The organisation had made its first foray into large metro cities by ... More
Reference No: BP0286Pages: 14Published on: 23, January, 2003
Abstract: This case describes the tasks faced by Ranabir Mukherjee, recently appointed Vice President (Operations), in comprehending the operations of Cosmo Films, a company in the business of packing films, and developing a strategy and plans for enhancing effectiveness and efficiency. It presents the background of the company, the outcome of ... More
Reference No: BP0323(A)Pages: 27Published on: 19, August, 2008
Abstract: Wilh Wilhelmsen ASA of Norway was a traditional ship owning company that had diversified into the ?Maritime Services' sector. In addition to cargo transportation, its two main ?service' business areas were Ship Management (Barber International) and Port Agency (Barwil), established in 1975. Both companies had become big brand names in their ... More
Reference No: CIIE0032(B)Pages: 28Published on: 23, September, 2025
Abstract: Rajat Goel and Dr Ajay Sharma had set up the Eye-Q chain of eye care hospitals in the year 2007. Despite best efforts, their initial assumptions about scaling a healthcare business proved overly optimistic. The reality of high establishment costs, resistance from doctors and low patient trust in smaller cities forced ... More
