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Authors: Tripathi, D; Mehta, M J;
Reference No: ECO0107 Pages: 11 Published on: 1, January, 1970
Abstract: The case represents the business environment in 17th century India through the career of a prominent businessman of the period. ... More
Authors: Patel, S M;
Reference No: CMA0148TEC Pages: 14 Published on: 6, November, 1968
Abstract: Describes the growth of farm power, especially tractors power tillers, in India. The note includes information on firms which manufacture tractors/power tillers in collaboration with foreign firms. Familiarizes students with the past, present, future trends of the input industry concerned. ... More
Authors: Khanna, Varun; Kaul, Asha;
Reference No: COMM0010 Pages: 17 Published on: 16, January, 2013
Abstract: In 2009 Brigade Enterprises Limited (BEL), with operations in the real estate sector and construction in South India, prepared a blueprint for implementing Total Transformation in the organization. A central communication channel was identified as a “must” area for improvement. Active and passive measures were adopted to make the internal communication ... More
Authors: Abhishek; Mukherjee, Saral; Patra, Yogita;
Reference No: MAR0512(A) Pages: 21 Published on: 16, May, 2020
Abstract: UrbanClap was setup in October 2014 to address the opportunity of bringing the workforce from the unorganised sector into the mainstream using the power of technology. It was an on-demand marketplace for services available through a mobile app. In the initial years, UrbanClap, developed as horizontal marketplace, saw intense competition from ... More
Authors: Mukherjee, Saral; Patra, Yogita; Abhishek;
Reference No: MAR0512(B) Pages: 3 Published on: 16, May, 2020
Abstract: UrbanClap was setup in October 2014 to address the opportunity of bringing the workforce from the unorganised sector into the mainstream using the power of technology. It was an on-demand marketplace for services available through a mobile app. In the initial years, UrbanClap, developed as horizontal marketplace, saw intense competition from ... More
Authors: Madappa, P P; Malya, M Meenakshi;
Reference No: CMA0169 Pages: 10 Published on: 21, March, 1969
Abstract: In June 1969, agriculture in Thanjavur district of Madras state was facing an unprecedented draught. Due to an unforeseen delay of monsoon in catchment areas, Cauvery reservoirs had reached an all time low. The 'Granary of South' as the district was known from time immemorial, was threatened with famine. The problem ... More
Authors: Malya, M Meenakshi; Madappa, P P;
Reference No: CMA0170(A) Pages: 3 Published on: 21, March, 1969
Abstract: The Indian Council of Agricultural Research (ICAR) proposed pilot projects to test demonstrate some newly evolved strains of food crops in different parts of India. The Government of Madras had to decide whether to accept the proposal. Its paddy crops specialist was considering the project proposal in terms of its ... More
Authors: Malya, M Meenakshi; Madappa, P P;
Reference No: CMA0170(B) Pages: 4 Published on: 21, March, 1969
Abstract: This case just follows the case "Planning in Thanjavur (A). The pilot project being successful, the second phase of planning begins, raising the question "what next?". Aspects such as how to decide planning horizons, how much of pre-planning is necessary, time lag, role of the extension agency, integrated approach to ... More
Authors: Malya, M Meenakshi; Madappa, P P;
Reference No: CMA0170(C) Pages: 7 Published on: 21, March, 1969
Abstract: This case follows Part-A & Part-B of the same case. It is intended as an exercise both in project proposal formation in evaluating a project proposal. Mr. Krishnan, Secretary, Agricultural Department, Government of Madras, had received a proposal for seed multiplication and distribution submitted by Mr. Madhavan to the Government of ... More
Authors: Malya, M Meenakshi; Madappa, P P;
Reference No: CMA0170(D) Pages: 5 Published on: 21, March, 1969
Abstract: This case follows Part-A, Part-B, Part-C and the report on HYVP in Thanjavur District (The report, if taught). In November 1966, Mr. Madhavan called a conference of his key staff in Thanjavur. All the DAOs, the Subject Matter Specialists and the Deputy Director of Agriculture (Thanjavur-Trichy circle) were present. The agenda ... More
Authors: Malya, M Meenakshi; Madappa, P P;
Reference No: CMA0168TEC Pages: 12 Published on: 21, March, 1969
Abstract: This note contains details regarding the district, such as history and system of irrigation, rice cultivation season, IADP, etc. till the beginning of the High Yielding Varieties Programme in 1965-66. ... More
Authors: Tripathi, Sanjeev;
Reference No: MAR0481(B) Pages: 17 Published on: 11, March, 2016
Abstract: Ramesh is the founder of a startup ‘Artistically Yours’. Ramesh wants the company to become a market place which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. Ramesh along with his friend Vijay has conducted an exploratory research and now wants ... More
Authors: Tripathi, Sanjeev;
Reference No: MAR0481(A) Pages: 18 Published on: 11, March, 2016
Abstract: Ramesh is the founder of a startup ‘Artistically Yours’. Ramesh wants the company to become a market place which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. However, Ramesh is not sure about whether consumers would value this offering. Moreover, he ... More
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