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Search results for 'Marketing'
Related Searches: marketing cases, marketing cases 2, marketing management, marketing strategy, marketing strategy a
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Dynamics of Modernization
Authors: Gupta, V K;
Reference No: CMA0178 Pages: 5 Published on: 5, September, 1969
Abstract: The paper attempts to develop an approach to the study of modernization in paddy rice system. It illustrates the inter-relationship of efforts in increasing farm productivity, better processing and marketing. ... More
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Ranjan and Platinum Card
Authors: Ravichandran, Ramamoorthy;
Reference No: MAR0438 Pages: 11 Published on: 13, August, 2013
Abstract: The case illustrates the sequence of events that played out between the customer and his interaction with a Bank from which he availed a credit card and a loan. The failure of service deliverables and deficiencies in the processes of the bank resulted in default of the loan amount and ... More
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Reservoir Fisheries Development in Gujarat
Authors: Gupta, Ramesh;
Reference No: CMA0683 Pages: 9 Published on: 1, January, 1989
Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up required capital investment, operational revenue, and cost data. The cases can be used to teach in a comprehensive way the cost concepts, ... More
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Strawboard Project in Haryana
Authors: Gupta, Ramesh;
Reference No: CMA0681 Pages: 6 Published on: 1, January, 1989
Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up, required capital investment, operational revenue, and cost data. The case can be used to teach in a comprehensive way the cost concepts, ... More
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Sugar Processing Unit
Authors: Gupta, Ramesh;
Reference No: CMA0684 Pages: 7 Published on: 1, January, 1989
Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up,required capital investment, operational revenue, and cost data. The case can be used to teach in a comprehensive way the cost concepts, ... More
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Potato Chips and Vodka
Authors: Gupta, Ramesh;
Reference No: CMA0680 Pages: 14 Published on: 1, January, 1989
Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up required capital investment, operational revenue, and cost data. The case can be used to teach in a comprehensive way the cost concepts, ... More
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HSBC: Facilitating Trade Finance using Blockchain
Authors: Sahay, Arvind; Tiwari, Tara;
Reference No: MAR0513 Pages: 19 Published on: 19, May, 2020
Abstract: HSBC (The Hong Kong and Shanghai Banking Corporation Limited) Holdings Plc. is a part of various trade finance consortia which aimed to digitise the traditional paper-based trade finance process. It had successfully executed multiple trade finance pilots using a blockchain based platform Voltron and was launching its Contour blockchain trade ... More
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The Sarangpur Project ICD/I **
Authors: Gupta V.K; Narayanan, A V S;
Reference No: CMA0151 Pages: 16 Published on: 6, November, 1968
Abstract: This is a general introduction to the Sarangpur Project. The case shows that while there is considerable increase in the animal husbry activities, there is no commensurate increase in funds other resources. It further shows that little is being done to devise a system of appraisal control which would enable ... More
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Novelty Bread
Authors: Ramachandran, K; Priyan, P K;
Reference No: BP0248 Pages: 5 Published on: 4, February, 1998
Abstract: Novelty Bread narrates the success story of a bread manufacturing company belonging to a diversified group of medium sized family business. It can be used to illustrate the role of innovation in various aspects of business. The choice of the product mix itself is innovative. While the market leader, Modern ... More
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