Search results for 'Marketing'

Authors: Gupta, Subroto Sen;

Reference No: MAR0171(B) Pages: 10 Published on: 1, January, 1976

Abstract: Certain doubts were raised about the effectiveness of promoting Minadex as an iron tonic. The agency set to work on a new proposition which would highlight specific benefits rather than make general claims about health and energy. A survey of tonic users, carried out before test marketing, reflected consumers' perception ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0493(C) Pages: 19 Published on: 13, October, 2017

Abstract: Chief executive and CEO along with the website redesign team of MMT Group was to discuss the results of the research conducted by the team and decide the best option for new home page of MMT. The case provides a brief history of MMT, its performance over the last few ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0493(B) Pages: 16 Published on: 13, October, 2017

Abstract: Case presents the discussion in a meeting at MMT for sharply defining the decision areas, understanding and finalising the webpage options to be tested, criteria to be used for choosing the best option, and the methodology to be adopted for testing the options. The case provides description and discussion on: ( ... More

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Authors: Tripathi, Sanjeev; Sahay, Arvind;

Reference No: MAR0464 Pages: 13 Published on: 16, March, 2015

Abstract: Narayana, the head of Market Dynamic’s (MD) Telecom vertical was working on the data analysis plan for the research on the telecom project that they had done for CWP. CWP was a well known consultant and had conducted a research with MD to generate consumer insights in the telecom ... More

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Authors: Jain, Akshat; Pandey, Ajay; Jain, Prateek;

Reference No: MAR0546 Pages: 23 Published on: 30, August, 2024

Abstract: This case is about setting the strategic direction for Ketto, one of the major medical crowdfunding sites in India. Ketto was founded on August 15, 2012, by Varun Sheth, Kunal Kapoor, and Zaheer Adenwala. As one of the first peer-to-peer fundraising platforms in India, Ketto initiated a revolution in the digital fundraising ... More

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Authors: Gupta, V K; Devarshi, D N;

Reference No: CMA0247 Pages: 15 Published on: 7, February, 1973

Abstract: The case attempts to highlight the position of a product in relation to other products which the company is marketing. It discusses possibilities to make this product economically viable along with reasons for retaining it even though it may not be profitable. ... More

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Authors: Srivastava, Mukta; Abhishek; Mukherjee, Saral;

Reference No: MAR0531 Pages: 22 Published on: 17, May, 2023

Abstract: Deepinder Goyal and Pankaj Chaddah co-founded Zomato as a food discovery platform that listed menus from restaurants in the Delhi National Capital Region (Delhi-NCR). Zomato quickly gained popularity and expanded its services to multiple cities in India and abroad. In 2015, Zomato shifted its focus from providing only restaurant discovery services ... More

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Authors: Tripathi, Sanjeev; Agrawal, Rahul;

Reference No: MAR0463(C) Pages: 18 Published on: 30, March, 2015

Abstract: Wright & Company conducted a market research for ‘Fashion Destination’ to determine the consumer purchase intention for a clothing and accessories rental service. Based on secondary research and expert interviews, the consultants came up with a preliminary business model for the service. And through qualitative research they found that consumers indeed ... More

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Authors: Tripathi, Sanjeev; Agrawal, Rahul;

Reference No: MAR0463(D) Pages: 12 Published on: 30, March, 2015

Abstract: In 2013, ‘Fashion Destination’, a well-established clothing retailer considered setting up a clothing and accessories rental service. They hired a market research agency ‘Wright & Company’ to conduct a research on the sustainability and profitability of such a business model. The consultants collected primary data and did an extensive analysis for Fashion ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0477(D) Pages: 6 Published on: 23, February, 2016

Abstract: Fruitzone India Limited (FIL) is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company has conducting a market research to identify a new flavour of fruit juice that they could launch. After they had completed the confirmatory research they still had ... More

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Authors: Abhishek; Koshy, Abraham;

Reference No: MAR0442 Pages: 13 Published on: 14, February, 2014

Abstract: The case is about journey of Getit Infoservices Pvt. Ltd which has been pioneer in Yellow Pages industry in India. With the emergence of internet and voice in directional media, Getit has to deal with new competitors who have challenged its leading player status. The role of the salesforce becomes ... More

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Authors: Aggarwal, S C;

Reference No: PROD0051(A) Pages: 24 Published on: 1, January, 1967

Abstract: Discusses the major technological developments accomplished over a period of ten years. Technological problems have been highlighted in particular. In the process of doing its own development work, the company had to face on the one hand many a financial and growth problem, and on the other, further product?development ... More

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Authors: Gupta, V K;

Reference No: CMA0178 Pages: 5 Published on: 5, September, 1969

Abstract: The paper attempts to develop an approach to the study of modernization in paddy rice system. It illustrates the inter-relationship of efforts in increasing farm productivity, better processing and marketing. ... More

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Authors: Ravichandran, Ramamoorthy;

Reference No: MAR0438 Pages: 11 Published on: 13, August, 2013

Abstract: The case illustrates the sequence of events that played out between the customer and his interaction with a Bank from which he availed a credit card and a loan. The failure of service deliverables and deficiencies in the processes of the bank resulted in default of the loan amount and ... More

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