Search results for 'Marketing'

Authors: Venkiteswaran, N;

Reference No: F&A0411(A) Pages: 26 Published on: 1, January, 1991

Abstract: The focus of the case is on the entry strategy of Spartek Ceramics India Limited., especially product selection, technology, marketing, and financial strategies of a start-up venture. It examines the alternative growth strategies open to the company in the context of changing industry structure and increased competition. The case also ... More

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Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

Reference No: MAR0475 Pages: 18 Published on: 16, February, 2016

Abstract: OGQ was founded by Geet Sethi and Prakash Padukone with the mission to support potential Olympic medal winners, in achieving their dream, with the help of all the stakeholders; and the vision to scout for potential talent and identify their needs. It had eminent personalities from sports who understood the ... More

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Authors: Mehta, S C; Vora, M N;

Reference No: MAR0060 Pages: 17 Published on: 1, January, 1967

Abstract: The case revolves around the concept of the purchase decisionmaking unit for industrial marketing. The participants are expected to identify the individuals of each decisionmaking unit and their role in the purchase decisionmaking process. A number of decision situations are described. Excerpts from the research study, "Purchasing ... More

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Authors: Madappa, P P;

Reference No: CMA0079 Pages: 12 Published on: 7, February, 1967

Abstract: The case is about a study of the economics of exporting raw materials for cattle feed and substituting the exported quantity of nutrients by growing fodder crops versus not exporting it. The case was used for class discussion as one of the macro-level problems of Indian Agriculture in MAI course. ... More

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Authors: Sinha, Piyush Kumar; Anand, Kamaljit;

Reference No: MAR0396 Pages: 49 Published on: 13, May, 2008

Abstract: Dainik Bhaskar group is one of the largest newspaper groups of the country. The case describes their strategy and its implementation for entering Gujarat with a Gujarati newspaper. The context of a duopolistic and largely saturated market had foiled attempts of several other newspapers. The case describes in detail the ... More

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Authors: Ganjoo, Divya; Mukherjee, Saral; Mukhopadhyay, Sandip;

Reference No: MAR0507 Pages: 18 Published on: 9, January, 2020

Abstract: Razorpay is a four-year-old Indian B2B fintech startup in digital payments which is venturing into digital lending. It aims to simplify digital payment flows involved in acceptance, processing, and disbursement of payments through superior technology and automation. This case details how Razorpay creates value for businesses by offering service ... More

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Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; Sharma, Amalesh;

Reference No: MAR0532 Pages: 16 Published on: 13, April, 2023

Abstract: Kamal Patel and Tushar Thumar, co-founders of Khedut Feeds & Foods Private Limited (KFFPL), were contemplating whether to accept the proposal from Royal Exporters Private Limited (REPL) to become one of its contract manufacturers. REPL was a leading peanut exporter in India that shipped premium peanuts to the European Union (EU) ... More

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Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; Jain, Ankit; Bhargawa, Anand Prakash;

Reference No: MAR0549 Pages: 21 Published on: 13, November, 2024

Abstract: On January 5, 2024, Ravi Kumar, Chief Executive Officer (CEO) of udChalo, an online travel agency (OTA) for defence personnel, was contemplating the future direction of the company to ensure its survival as competition intensified and the company’s competitive edge eroded. udChalo was a pioneer in offering flight tickets to defence ... More

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Authors: Ranganathan, Kavitha; Pandey, Shreya; Kumar, Amit;

Reference No: IS0141(A) Pages: 17 Published on: 31, March, 2021

Abstract: This case documents the rise of Zoom as the virtual conferencing platform of choice for millions of people worldwide during the Covid-19 crisis. The case deals with Zoom’s meteoric ascent and the challenges (both technical and market related) the young company encountered on the way. The company had to ... More

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Authors: Ranganathan, Kavitha; Pandey, Shreya; Kumar, Amit;

Reference No: IS0141(B) Pages: 7 Published on: 31, March, 2021

Abstract: This case documents the rise of Zoom as the virtual conferencing platform of choice for millions of people worldwide during the Covid-19 crisis. The case deals with Zoom’s meteoric ascent and the challenges (both technical and market related) the young company encountered on the way. The company had to ... More

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Authors: Dutta, Goutam;

Reference No: QM0268 Pages: 24 Published on: 14, February, 2014

Abstract: This is the first implementation of Revenue Management System in a major international hotel chain in India. The case describes the history of development, corporate story of overdrive for profit, system integration issues. It describes two components of a revenue management system, forecasting and optimization. It also raises several questions ... More

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Authors: Saigal, Swati; Mukherjee, Saral; Sharma, Sunil ;

Reference No: STR0480 Pages: 28 Published on: 8, July, 2024

Abstract: Bharat Parekh, a highly accomplished life insurance agent, had an aspiration to become an industrialist. This case study allows participants to scrutinise the essence of success for a salesperson and a professional. It delves into the intricate dynamics of insurance sales, revealing the considerable challenges and describes how Parekh achieved ... More

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Authors: Vijayalakshmi, Akshaya; Mukherjee, Saral ;

Reference No: MAR0526(A) Pages: 21 Published on: 29, June, 2022

Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More

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