Search results for 'Business'

Authors: Manikutty, S;

Reference No: BP0235(C) Pages: 29 Published on: 19, February, 1996

Abstract: This case describes a situation faced by a multiproduct, multidivisional public sector company, ECIL. The company deals with a wide variety of electronic equipment, components and systems. The company is running into losses and needs to be turned around. The case presents an overall picture of the company at the ... More

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Authors: Pathak, H N; Kashyap, S P;

Reference No: ECO0100 Pages: 7 Published on: 1, January, 1969

Abstract: The note discusses the interaction between accelerator and the multiplier. The material in the note is based on two major sources on business cycles. The sources are acknowledged in the note. ... More

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Authors: Nambudiri, C N S;

Reference No: BP0026 Pages: 38 Published on: 1, January, 1967

Abstract: Presents, against the industrys background, the company's tactical decision to acquire aeroplanes for transporting newspapers, the history of the company and its leading position in the newspaper industry in India. The major focus of discussion is the inadequacy of the tactical move to take care of changes in customer characteristics. ... More

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Authors: Banerjee, Bibek; Raghuram, G;

Reference No: MAR0312(A) Pages: 9 Published on: 5, August, 1998

Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector, announced by the government of India in the early 1990s, Lubol Petroleum Inc (USA) (LPI) was one of numerous multinational companies, which flocked to India. They entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More

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Authors: Agarwal, Anurag K;

Reference No: BP0332 Pages: 14 Published on: 30, March, 2010

Abstract: Political uncertainties may often result in unanticipated events. In this case, non-confirmation by Niger, an African country, of a huge order for sorghum (jowar) resulted in a long legal battle for Shakti Bhog Foods Limited, which had chartered a ship, from Kola Freight, to carry the cargo on the assumption ... More

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Authors: Agarwal, Anurag K;

Reference No: BP0364TEC Pages: 9 Published on: 5, October, 2013

Abstract: A contract is entered into by the parties to ensure certainty, but it does not ensure certainty due to several reasons. Act of God and anything beyond the control of the parties is covered by the ‘force majeure’ clause and is recognised by law of contracts. There may be uncertainty ... More

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Authors: Karna, Amit; Sharma, Rajat; Shah, Disha;

Reference No: MAR0534 Pages: 24 Published on: 18, July, 2023

Abstract: The case outlines how the strategy for launching rice bran oil, a less consumed edible oil, was modified with the onset of the Covid-19 pandemic. Tirupati oil by NK Proteins is one of the top 3 edible oils sold in Gujarat. Three months before the launch of the rice bran oil, ... More

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Authors: Banerjee, Bibek; Raghuram, G;

Reference No: MAR0312(B) Pages: 13 Published on: 5, August, 1998

Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector announced by the Government of India in the early 1990s, Lubol Petroleum Inc, (USA) (LPL) was one of numerous multinational companies who flocked to India. LPL entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More

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Authors: Pathak, Akhileshwar;

Reference No: BP0421 Pages: 10 Published on: 14, March, 2018

Abstract: The Mercini Lady Case is a modern statement of the law on the rights of the buyer in a sale contract. The seller has to supply goods in conformity with description, of merchantable quality and fit for the stated use. These rights, the ‘implied conditions’, however, can be ousted by ... More

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Authors: Haynes, Warren W;

Reference No: ECO0001(E) Pages: 11 Published on: 1, January, 1964

Abstract: The case involves the considerations for the purchase of Boeing 707s in order to remain in business in competition with other carriers. ... More

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Authors: Sarkar, N N; Vishwanath, Maya; Raghavachari, M;

Reference No: QM0067TEC Pages: 16 Published on: 1, January, 1975

Abstract: This note deals with different techniques of factor analysis and their usefulness in business market research and other fields. ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0459TEC Pages: 7 Published on: 30, March, 2015

Abstract: Ambush marketing is becoming an increasingly common predatory practice against sponsorships. It is important that managers develop an understanding of the fundamental of ambush marketing and this note is meant to provide this. This note defines and explains the concept of ambush marketing and its typology, It discusses the reasons ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0465TEC Pages: 8 Published on: 30, March, 2015

Abstract: As celebrity endorsements are becoming popular, sports persons are increasingly being used to endorse products. This note is aimed at providing guidelines for using celebrity endorsements more effectively. It summarizes various models that have been used to explain how celebrity endorsements work. It also lists and explains various advantages and ... More

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